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9.5

Spot Score

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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AppsFlyer offers custom pricing plan

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terible

(0)

Spotsaas Editor’s POV

AppsFlyer stands out as an all-in-one marketing analytics and attribution platform, praised for its seamless integration with various platforms and user-friendly dashboards. With customizable features, it streamlines tracking multiple ad sources, empowering businesses to make informed decisions efficiently. The ability to integrate with services like SendGrid, ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Intuitive platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Robust customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 101-110 out of 351

VS

Vijay S

11/15/22

5 out of 5

"good marketing tool to track your application"

What do you like best about AppsFlyer? User tracking, event tracking, and deep links functionality are much better than other platforms. What do you dislike about AppsFlyer?

RL

Rakesh Loutan R

10/10/22

5 out of 5

"Best Mobile marketing platform in India"

What do you like best about AppsFlyer? The best thing I like about AppsFlyer is the accurate data and customised with protecting 360 to save fraud clicks and data. it also helps if you want to integrate any new partner.

AU

Anonymous User

08/23/22

5 out of 5

"Amazing experience with this versatile MMP."

What do you like best about AppsFlyer? Appsflyer helps us in optimising our Marketing Campaigns with ease. The detailed analytics helps us optimise the entire funnel right from campaign ideation to campaign launch and allocating budget to various channels. It helps us manage and improve existing acquisition channels by helping us test the efficacy of these channels. Audience creation and export of these audiences to ad partners and partner/agency/affiliate integration, sending event ...

Read more

SP

Sai P

08/22/22

5 out of 5

"Satisfied with the attribution and easy UI of Appsflyer"

What do you like best about AppsFlyer? Being a content platform and having huge numbers of organic and inorganic installs, it becomes essential for us to analyze each traffic source carefully and negate poor-performing sources. We use Appsflyer daily to monitor the performance of various affiliate partners, influencers, Youtubers and traditional marketing channels of Google and Facebook. We distribute unique links among influencers and observe down the funnel conversion rates for each.

AU

Anonymous User

07/28/22

5 out of 5

"Like the AppsFlyer"

What do you like best about AppsFlyer? Overview dashboard, SKAN attribition by install time What do you dislike about AppsFlyer?

AU

Anonymous User

07/28/22

5 out of 5

"Generating QR Codes are so easy with AppsFlyer"

What do you like best about AppsFlyer? I find this site extremely easy to navigate when wanting to create QR codes. I was new to learning how to do this and the platform is so easy to use and navigate.

SS

Soorya S

07/14/22

5 out of 5

"Most convenient and advanced MMP"

What do you like best about AppsFlyer? Appsflyer is a customer experience first and feature-dense app attribution platform. Appsflyer is our source of truth to track daily installs attained from various marketing channels and sources. With the new enhanced dashboard, all the metrics and conversion rates can be seen in a fraction of a second. Creating custom dashboards is easy and usually helps my team lead in monitoring important metrics and objectives. Appsflyer offers a super smooth ...

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DF

Dio F

07/03/22

5 out of 5

"With Appsflyer we get better results in our marketing campaigns"

What do you like best about AppsFlyer? It has very important integrations that give us more complete information about the reach of our campaigns, such as Facebook for businesses, Google ads, mixpanel, Twitter. It allows quick access to all the information you need from the control panel. It is also very remarkable its easy navigability and intuitive design.

MK

Meghna K

06/22/22

5 out of 5

"Great tool for app analytics and attribution."

What do you like best about AppsFlyer? Appsflyer has easy-to-use functionality and navigation across features is smooth. The support team is prompt and replies instantly after raising tickets, It supports A/B testing between different platforms and also enables us to create real-time audiences and export them to ad platforms.

AU

Anonymous User

06/02/22

5 out of 5

"The difference between retargeting capability and a black box"

What do you like best about AppsFlyer? event tracking and deep linking. This lets me retarget What do you dislike about AppsFlyer?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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