Amplitude Analytics Reviews in July 2026: User Ratings, Pros & Cons

"Excellent in-depth analytics platform."

What do you like best about Amplitude Analytics? Amplitude allows for very granular event tracking and has excellent visualization tools to view the data in a coherent, easy-to-understand manner. The in-depth customization options for data visualization are really great, enabling us to set up retention graphs, cohort analyses, conversion charts segmented by user attributes, and more. And the best part is that you don't need any technical or programming skills to do any of this, which has ...

"Epic analytics platform for start ups"

What do you like best about Amplitude Analytics? The out-of-the-box graphs and functionality make it easy to pull together ad-hoc insights on how the platform is behaving. I love the ability to spin up new charts quickly and add them to their relevant dashboards, whether it's high-level KPIs or granular behavioral metrics. The out-of-the-box calculations also make it easy to see similar analyses in different ways (unique, vs. total, vs. average etc on the event segmentation analysis). I ...

"Great option for cross-functional use"

What do you like best about Amplitude Analytics? I love that Amplitude is easily accessible for everyone on our team - not just the data engineers. I can quickly build a chart to understand our customers without pulling in other team members. What do you dislike about Amplitude Analytics? Our onboarding process with Amplitude wasn't great, and subsequently, we spent a lot of time setting up our workspace on our own. I also wish there was a quick and easy way to build charts to answer basic ...

"Fantastic visualization tool."

What do you like best about Amplitude Analytics? 1. Amplitude is easy to stand up. 2. The OOTB charts are easy for the most data novice to understand. What do you dislike about Amplitude Analytics? 1. Raw sql exploration would be a great add on. What problems is Amplitude Analytics solving and how is that benefiting you? We use Amplitude as our first line of visualization and data exploration. It is easy for everyone in the org to comprehend and begin using, and allows us to push towards a ...

"Great for custom events, but I would not rely on their own start session events"

What do you like best about Amplitude Analytics? Segmentation, user properties, creating charts that make sense. Having a written description below the charts is really helpful. Dashboards for checking health metrics is great. Disabling events on the fly is awesome and can cut costs a lot. Comparison feature is also nice + the fact that there are a lot of options when it comes to formulas. What do you dislike about Amplitude Analytics? The flow to create charts is really weird. I have to ...

"Best product analytics tool"

What do you like best about Amplitude Analytics? The UX/UI is really good. It's really easy to build funnels, cohorts, retention graphs which with queries is quite complex and difficult What do you dislike about Amplitude Analytics? Custom calculations with event attributes, dashboard, data viz., we need more graphs types. What problems is Amplitude Analytics solving and how is that benefiting you? I use amplitude to analyze from scratch, to do some ad hoc fast analysis, measure funnels and ...

"Data driven for everyone"

What do you like best about Amplitude Analytics? Amplitude makes it easy to create graphs and understand the use of our platform with quick steps and no need to be a data expert. I do believe Amplitude demystified data for our company! What do you dislike about Amplitude Analytics? We do miss some advanced analytical tools, such as counts inside Properties values and allowing extra aggregations of data, adding a few more query only features to easily create graphs would be a breakthrough to ...

"Excellent tool for custom insights beyond just page views"

What do you like best about Amplitude Analytics? The ability to instrument your own events using the structure provided by amplitude. The gritty details are handled by Amplitude and provide a very intuitive UI for holding queries, charts and dashboards. If instrumented correctly, Amplitude's features for segmenting events, including within a coversion funnel, are an excellent way to understand drivers behind customer behavior. Behavioral cohorts that are dinamcially updated provide the ...

"My favourite tool for product analytics!"

What do you like best about Amplitude Analytics? - funnel analysis & other types of charts - possibility to create custom events - easy reporting by using dashobards or notebooks - Amplitude works reasonably fast - release note feature is pretty useful (I can easily analyse my data as I know what could impact conversion) - Amplitude adjust charts' URL with basically any change so I can share the link with my collegues and feel confident that they see exactly what I want them to see What do ...

"Analytics made simple"

What do you like best about Amplitude Analytics? The simplicity of the product, the almost infinite possibilities it offers, the fact that you can track your events live using your app is game changer. What do you dislike about Amplitude Analytics? UX could sometimes be better, like when editing a notebook for example. The loading time when having multiple graphs can be a bit long at times too. What problems is Amplitude Analytics solving and how is that benefiting you? Understanding how ...