Amplitude Analytics Reviews in October 2026: User Ratings, Pros & Cons

"Love Amplitude"

What do you like best? Most powerful visualization tool I've used to date What do you dislike? Have to be very detailed and specific about events you are tracking, as well as their labels. Recommendations to others considering the product: Do your homework, but make sure you get a thorough demo and talk to other customers in your industry. What problems are you solving with the product? What benefits have you realized? Visualization of data and user behavior patterns.

"Must-have tool for PMs, Marketing, and Growth"

What do you like best about Amplitude Analytics? It's incredibly powerful and doesn't require any knowledge of SQL. There's deep insights into events, retention rates, cohort and A/B analyses, and more. The team at Amplitude are former PMs and marketers, and you can see their intent to expose insights and outcomes in the product. It's super easy to use. What do you dislike about Amplitude Analytics? Not much really, it's the best tool in the biz. Recommendations to others considering ...

"Amplitude = Efficiency!"

What do you like best? Amplitude makes getting super quick insights on user behaviors so easy! I can be more confident in making product decisions and prioritizing bugs. What do you dislike? The need to involve external teams and engineering resources to develop new events and/or properties. It becomes challenging to prioritize the dev work amongst all the other features we are working on. What problems are you solving with the product? What benefits have you realized? Making product ...

"Best analytics tool I've used"

What do you like best about Amplitude Analytics? The platform is super easy to navigate and pick up for new people Amplitude is a codeless platform, so it's not hard for non-engineers to use There comes with pre-set templates which was super helpful for me to get started. Especially on key metrics such as Retention There are so many customizations that it helps you dig in very deep to user behaviour that you otherwise might miss What do you dislike about Amplitude Analytics? cohorting ...

"Detailed tracking of user behavior that surpasses Google Analytics"

What do you like best? Events, user segments, speed, use URLs without saving What do you dislike? Not 1:1 tracking with BI, not precise, no filters on dashboards, not intuitive for complete first-time user Recommendations to others considering the product: Useful when you have same users across different platforms. Useful when needed to track user actions on the website. What problems are you solving with the product? What benefits have you realized? A/B test analysis, download users and ...

"Must-have tool for PMs, Marketing, and Growth"

What do you like best? It's incredibly powerful and doesn't require any knowledge of SQL. There's deep insights into events, retention rates, cohort and A/B analyses, and more. The team at Amplitude are former PMs and marketers, and you can see their intent to expose insights and outcomes in the product. It's super easy to use. What do you dislike? Not much really, it's the best tool in the biz. Recommendations to others considering the product: Make sure you cleanly name everything. Use ...

"Detailed insights driving high level strategies"

What do you like best about Amplitude Analytics? With Amplitude you can do pretty everything is needed to understand consumption of your product. It also helped us the also understand the different levels of engagement to then target these users through CRM but also through advertising (re-targetting). It's super easy to create cohorts to then connect them to advertising platform for instance, or CRM tools and that's what, I would say, I like best. What do you dislike about Amplitude ...

"Amplitude is easy to use and the learning curve is not that steep."

What do you like best about Amplitude Analytics? I am a developer, Analytics is not my strong side. I required minimal training for this and now I can create my own dashboards for every new feature I deploy. It's great getting immediate feedback on what the App's users are doing. The unique users chart mixed with the event tracking is what we use for every feature. What do you dislike about Amplitude Analytics? I wish we could add a description to the events. Sometimes the name of the event ...

"Take your behavioral analytics to the next level"

What do you like best about Amplitude Analytics? Ease of use to quickly and efficiently visualize key data points and cohorts without the SQL experience or ad hoc support from our internal data team. What do you dislike about Amplitude Analytics? We have had some issues with implementation, but after we made it through these issues it was easy going with plenty of support from the Amplitude team. Recommendations to others considering Amplitude Analytics: Go into implementation and set up ...

"Makes it easy to decide A/B test"

What do you like best about Amplitude Analytics? Easy to create graph to compare two different flow What do you dislike about Amplitude Analytics? Even though the logs are logged most of time, but there are very few times it's fired and not logged. Recommendations to others considering Amplitude Analytics: Amplitude is a life safer when we need to decide A/B test What problems is Amplitude Analytics solving and how is that benefiting you? When we have A/B test, Amplitude data is good to ...