Amplitude Analytics Reviews in October 2026: User Ratings, Pros & Cons

"Amplitude for fraud analytics"

What do you like best? Pathfinder and real time event tracking - really nice for testing on my own device What do you dislike? There is almost too much information/too many options that it makes it overwhelming What problems are you solving with the product? What benefits have you realized? Identifying gaps in enrollment flows and identifying suspicious users. I have been able to use the pathfinder to see where the majority of "good" users go.

"Detailed tracking of user behavior that surpasses Google Analytics"

What do you like best? Events, user segments, speed, use URLs without saving What do you dislike? Not 1:1 tracking with BI, not precise, no filters on dashboards, not intuitive for complete first-time user Recommendations to others considering the product: Useful when you have same users across different platforms. Useful when needed to track user actions on the website. What problems are you solving with the product? What benefits have you realized? A/B test analysis, download users and ...

"Amplitude is a very helpful tool to analytics!"

What do you like best? That Amplitude has real-time analytics so you can know what is happening during any moment of the day. Is very easy to use, I think a new person in the platform with a very simple intro could understand how to begin and work with all the easy-level things. What do you dislike? The chart interface definitely could be better, you can't select the size of the axis or change the colors, things like that would be very helpful for customizing the dashboard to take a single ...

"An excellent, easy to use tool to track your tests"

What do you like best about Amplitude Analytics? I come from Adobe Analytics/Adobe Omniture, and that was super complex to use. With amplitude I can easily draft out a chart in the Event Segmentation and figure out if my a/b tests are running properly. This is also super easy/fast to set up so I can get a chart running (or I can copy a chart from someone else) and start building! I like the different views as well, such as the realtime views, the daily average/hourly average/etc. Even more ...

"An excellent, easy to use tool to track your tests"

What do you like best? I come from Adobe Analytics/Adobe Omniture, and that was super complex to use. With amplitude I can easily draft out a chart in the Event Segmentation and figure out if my a/b tests are running properly. This is also super easy/fast to set up so I can get a chart running (or I can copy a chart from someone else) and start building! I like the different views as well, such as the realtime views, the daily average/hourly average/etc. Even more would be great. What do ...

"Not a friendly analytic tool"

What do you like best? The app is fast and manages to work with tons of data What do you dislike? User experience is bad. Very difficult to learn. What problems are you solving with the product? What benefits have you realized? Funnel analysis, usage patterns

"Useful"

What do you like best about Amplitude Analytics? Funnel analysis to track conversion rate What do you dislike about Amplitude Analytics? Not sure how else Amplitude can helps me What problems is Amplitude Analytics solving and how is that benefiting you? Assess usage, conversion rates

"A good tool for event-based data"

What do you like best about Amplitude Analytics? The visualizations are really nice - easy to read. What do you dislike about Amplitude Analytics? It's not very intuitive to learn - knowing which types of visuals to use. Recommendations to others considering Amplitude Analytics: Dive into the data integrations to really understand the full power of the tool. What problems is Amplitude Analytics solving and how is that benefiting you? Funnel conversion for marketing campaigns.

"Approachable UI for non-technical users, but somewhat limited in client event schema flexibility"

What do you like best? The cloud-based architecture is great for non-technical people--no local drivers or software required to start viewing or creating dashboards and it's easy to share and collaborate with others. What do you dislike? Amplitude requires almost perfect forward clairvoyance. Without knowing exactly which event properties you want to transform and how you will use them so you can implement them in your product's client events, I feel more drawn to a data warehouse querying ...

"Amplitude is a great tool for seeing everything in one place!"

What do you like best about Amplitude Analytics? I like the ability to create custom dashboards from all the data and also the ability to share them with others, even if they are outside of your organization. What do you dislike about Amplitude Analytics? Sometimes the data takes some time to populate, but nothing too crazy to worry about. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics really allows us to view very specific events with our ...