Amplitude Analytics Reviews in October 2026: User Ratings, Pros & Cons

"The best tool for product analytics"

What do you like best about Amplitude Analytics? It solves most product analytics questions with a few clicks and the speed for query is fast. It liberate analysts from trivial tasks and enpowers the whole team to be data-informed. Easy -to- use interface allows non-data people to get onboarded quickly. It also provides a collaboration platform with notebook, dashboard and team space. What do you dislike about Amplitude Analytics? With so many features, queries can get complicated and ...

"Powerful self service reporting with a medium learning curve"

What do you like best about Amplitude Analytics? I love how easy it is to get data into Amplitude, and how simple chart creation is. The ability to create Cohorts to answer more complex questions is one of the most powerful features, and I love that Amplitude continues to explore machine learning capabilities that help to level up the platform. What do you dislike about Amplitude Analytics? Amplitude provides you with two objects to report on - users and events. It would be nice to be able ...

"One of the most powerful product analytics tool!"

What do you like best about Amplitude Analytics? Ease of use - can create powerful funnels quickly Can do more complex analysis like retention by cohorts, advanced segmentation etc, that is really helpful If you looking to go deep into the user journey, then this is the best suit as you can create a segment and this is the easiest tool for applying the required filters and segments on various steps of the funnel to see the user flow. In one complete flow, it can easily provide you with all ...

"Data visualization, segmentation and analysis made easy"

What do you like best about Amplitude Analytics? There are many ways to segment the data both in terms of time period, user attributes and formulas. What do you dislike about Amplitude Analytics? When you are doing with a large user set, and percentage rollouts with small features - it can be difficult to maintain consistently accurate charts. Recommendations to others considering Amplitude Analytics: Try it out! Great time. What problems is Amplitude Analytics solving and how is that ...

"Exceptional service!"

What do you like best about Amplitude Analytics? The platform is very user friendly and our representative is extremely hands-on and helpful. We are able to share data analytics across the team regardless of whether they have amplitude or not. We can also share some information with our vendors and connect all of our data in one place. We are also able to make notebooks with universal information instead of having to create several back and forth emails with our team. Our favorite is ...

"Awesome tool!"

What do you like best about Amplitude Analytics? It's very easy to extract user behavior data using Amplitude. What do you dislike about Amplitude Analytics? For huge products the performance of the searches can be affected by the huge number of events sent to Amplitude. What problems is Amplitude Analytics solving and how is that benefiting you? Analysing user behavior data inside web product.

"Best data visualization tool"

What do you like best about Amplitude Analytics? As long as you have events/attributes instrumented correctly, you don't have to anticipate the analysis you will be doing. Amplitude allows you to shift and move things around as new ideas pop into your head. I used to think analytics was a very "data sciency" thing, but have realized through using amplitude that there is a large creative side to investigating user behavior. What do you dislike about Amplitude Analytics? Schema can be ...

"The go-to tool for modern digital marketing"

What do you like best about Amplitude Analytics? The speed is faster than any internal marketing tool we have, and incredible easy and friendly UI makes building reports lightning fast. In terms of tracking funnel conversion, it is second to none. We have been able to determine exactly where in our various digital user journeys the weak points are. This enables us to jump onto these issues much faster than say, if we submitted a request to our analytics team for the same information. The ...

"Democratization of data at its finest"

What do you like best about Amplitude Analytics? Really easy to get started with. Not much of a learning curve besides being familiar with different types of charts and analyses. The platform is made for people who don't have any formal training in data science or product analytics. It helps if you do because you'll get a lot more out of the tool itself if you know what type of data you're after. I particularly like how the interface uses a lot of human friendly language. The UI is ...

"So easy to use!"

What do you like best about Amplitude Analytics? How intuitive it is to set up different cohorts. What do you dislike about Amplitude Analytics? The plotting capabilities are rudimentary. Recommendations to others considering Amplitude Analytics: Do it if you have an e-commerce site! What problems is Amplitude Analytics solving and how is that benefiting you? Doing cohort analysis to better segment our user base and understand how different groups use our product.