Adthena Reviews in June 2026: User Ratings, Pros & Cons

"Best SEM intelligence tool I ever used"

What do you like best about Adthena? Competitor insights in share of click and share of spent over time are my most used reports. The ability to segment by keyword groups or competitor groups provides more detailed analysis and answers. Finding out precisely all keywords your competitors are bidding on is fantastic. It was one of the first implementations for me when I brought in Adthena to add all competitor keywords to our SEM account, and I found many that generated leads. I enjoyed ...

"great tool for market insights"

What do you like best about Adthena? Market insights at a granular level that each business can define based on their needs. Adthena has helped our business in monitoring competitor activities. What do you dislike about Adthena? Not really have any dislike about Adthena. What problems is Adthena solving and how is that benefiting you? Adthena has many great features. I check market trends, ad copies, time of day, competitor movements a lot, and they all provide extra deeper insights into ...

"Great competitive intel at a high cost"

What do you like best about Adthena? The executive-level readouts on market movement shows us who entered/exited in a given week. This is really helpful information as we evaluate pressure points across our marketing mix. We infer that if a competitor ramps up in paid search, they are likely investing in other areas as well. If, at the same time, we see our media clearance drop, we can assume some competitive pressure, broadly speaking. What do you dislike about Adthena? To make the took ...

"Adthena is a good tool"

What do you like best about Adthena? I like being able to see lone ranger keywords & pull back paid dollars where organic is winning What do you dislike about Adthena? I don't particularly appreciate how a new window pops up every time I click on something. Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. What problems is Adthena solving and how is that benefiting you? We're able to monitor what competitors are doing in an ...

"Great Product, even better customer service"

What do you like best about Adthena? I like the customer service best, and assistance with new ways I can use the tool when we are trying to explore new opportunities. What do you dislike about Adthena? Not being able to be more granular on a geo level. What problems is Adthena solving and how is that benefiting you? Competition insights, market share over time, new key terms

"Quick and Useful"

What do you like best about Adthena? We got the best rep ever; she is always helpful and quick to respond. The tool is noticeably looking more aesthetic over time, which is helpful for straight screenshot and copy into our decks. What do you dislike about Adthena? Manually entering KW/Search terms for search term groups. Rep has been beneficial here. Recommendations to others considering Adthena: Unlike 'SimilarWebs' - Adthena looks specifically at paid search on Google ...

"Great product, extremely useful insights, brilliant team"

What do you like best about Adthena? I love the simple visualisations of what we and our competitors are doing, how we're performing and how we measure up against each other. What do you dislike about Adthena? I wish we could get real-time insights so that we could react quickly to competitor movements Recommendations to others considering Adthena: If you'd like to easily see how you measure up against your competitors on paid or organic search, then Adthena is for you. What problems is ...

"Useful tool for analysis"

What do you like best about Adthena? The market overview is brilliant, its much easier than using auction insights in Google ads! What do you dislike about Adthena? I'd like better filtering options, and more real time data. What problems is Adthena solving and how is that benefiting you? We're able to understand the market a lot better and evidence why performance has changed and have tangible figures to add.

"Adthena is instrumental in growth outside of performance"

What do you like best about Adthena? The sheer volume of data available to us which is presented in an easy to understand. What do you dislike about Adthena? Some of the graphs we don't find too useful. What problems is Adthena solving and how is that benefiting you? Turning the conversation in SEM away from performance into awareness would have been nearly impossible without this tool. We use it to track search impression share over time, and also in reporting to clearly articulate the ...

"Great Platform and a Must have for any digital marketer"

What do you like best about Adthena? visual element and how its adaptable with other software making it easy to use. What do you dislike about Adthena? it could improve its user friendly while navigating it. maybe create a different style of user interface that adapts to people rather than have 1 layout. Not everyone is the same. What problems is Adthena solving and how is that benefiting you? competitor in the market