Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

"Review of Marketo"

What do you like best about Adobe Marketo Engage? The ability to create triggers and landing pages easily saving development hours What do you dislike about Adobe Marketo Engage?

"Marketo is Multifaceted but difficult to use"

What do you like best about Adobe Marketo Engage? Driving campaigns like drip/nurture based on title, company. What do you dislike about Adobe Marketo Engage?

"What it lacks in user friendliness, it makes up for in power"

What do you like best about Adobe Marketo Engage? This tool has very, very few limitations. Once you get the hang of it, you can quickly set up campaigns and automation. What do you dislike about Adobe Marketo Engage?

"Experience with Marketo"

What do you like best about Adobe Marketo Engage? Marketo is one of the more intuitive platforms (once you learn the basics) that allows you to quickly roll out landing pages and email campaigns. One you build out your instance, it has the functionality to score and track all lead behavior - which is essential to running a Marketing/Sales engine.

"Powerful system, but doesn't always play well with Google Analytics"

What do you like best about Adobe Marketo Engage? The automation of smart campaigns and smart lists. You can get incredibly granular with your audience segmentation with fairly minimal upkeep. I love the integration with SalesForce, which takes away a lot of the guesswork when it comes to scoring a customer's value or a prospect's potential value to the business.

"Marketo is the best lead integration platform!"

What do you like best about Adobe Marketo Engage? I love all of the smart list and campaign options available in Marketo. The instant updates, the easy storage and reporting. Everything I need is right there.

"Sufficient for our needs"

What do you like best about Adobe Marketo Engage? Like salesforce.com, Marketo is extremely customizable. This allows triggers, workflows, data value changes, etc. at the top of the funnel. The community is a great resource and there are many active members that provide amazing insights, tips and tricks.

"One of the most powerful marketing automation platforms with some stability issues they need to fix"

What do you like best about Adobe Marketo Engage? At it's best, Marketo is a powerhouse in terms of tracking visitors, executing drip/nurture campaigns, and integrating 3rd party systems via it's API and webhooks. I use Marketo in a daily capacity to achieve nearly all of my marketing tasks and it's features tower over its competition. It's Munchkin script that cookies visitors is critical in helping me target/market to the appropriate audiences.

"Great Product, not the best company. "

What do you like best about Adobe Marketo Engage? It helps with nurturing your contacts, we have used it for follow up and automation and it's taken the place of having to hire an additional employee.

"Powerful Marketing automation Tool "

What do you like best about Adobe Marketo Engage? Core functionality is best in class. It also has advanced functionality to take you to the next level. What do you dislike about Adobe Marketo Engage?