Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

"Marketo Makes Email Marketing, Nurturing, and Engagement Easy!!"

What do you like best about Adobe Marketo Engage? Marketo is very easy to implement and use. It is very easy to navigate and do what you need to do quickly and efficiently. I use it extensively for email marketing and engagement. I love setting up the programs and creating the emails and landing pages to accompany the program. I also get great metrics to see you is interacting with us and our content.

"A lead generating tool"

What do you like best about Adobe Marketo Engage? I was amazed by the level of features and integration they have had with other CRM vendors. Probably the only application that helps to generate leads from a different source.

"Flexible yet Robust Lead Generation"

What do you like best about Adobe Marketo Engage? Marketo is intuitive and organized around a few basic principles. Understand the campaign workflow and you can apply it anywhere. The system is very easy to train and set up, plus the linkage to our CRM(SalesForce) was a straight-forward process.

"After 5 years using Marketo, I've seen a good idea evolve into a revolution"

What do you like best about Adobe Marketo Engage? Being with a Marketing Leading software company for 85% of it's corporate life has been a really eye opening experience. I've watched Marketo mature from a small software company in the bay area to a respectable public company leading it's competitors in innovation.

"Sr Manager, Interactive Marketing"

What do you like best about Adobe Marketo Engage? Overall versatility of the platform. It is not just an email engine but a CRM automation tool that my organization uses across multiple departments to enhance our business operations. In addition, we have a very complex SFDC customization and it require a platform that does not just work with out-of-the-box SFDC environments. As a result of it being our only SFDC integrated platform, we use it to plug our other solutions into so we can ...

"Must-have Marketing-Automation tool"

What do you like best about Adobe Marketo Engage? Marketo is easy to use and is constantly making changes to the software. Since I started using Marketo I'm now able to track sources of our new leads, see which channels are performing well and the automation has allowed us to do away with the data entry glut work. Marketo's community is tremendous because I was able to get some creative help from other people.

"The best Marketing Automation system out there!"

What do you like best about Adobe Marketo Engage? Marketo is not only easy to use, but the support revolving around the service is amazing. The staff know what Marketers are looking for in this type of service.

"Marketo - Comprehensive Marketing Automation at Your Finger Tips"

What do you like best about Adobe Marketo Engage? Creating Smartlists in Marketo is a breeze! The drag and drop capability allows you to pull the fields you need and see the results in seconds. The autosave feature was refreshing coming from other systems that were clunky and hard to find save. As a campaign specialist, Marketo allows me to use lead information to it's fullest and supply my lead qualifiers with rich data to qualify leads and hit their numbers.

"It's Easy to Become a Power User of Marketo"

What do you like best about Adobe Marketo Engage? Marketo offers a lot of features to help businesses take their online marketing efforts to new heights via email markting, web marketing (including landing pages, webinars, and social content), and now offline with event registration functionality and the ability to export PURLs for trackable, snail-mailable content. Their online community is robust and active - why wait for support to answer your "this might be a dumb question but..." when ...

"Robust Full Service Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Integration with Salesforce. Ability to create quick e-mails/landing pages and complex lead nurturing programs in one platform.