9.6
Spot Score
Simplify your customer journey with personalized marketing.
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Adobe Marketo Engage offers custom pricing plan
Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more
Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.
Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.
Offers powerful analytics and reporting features to track and optimize marketing performance effectively.
Excellent support team and an active online community for resolving issues efficiently.
Can be overwhelming for beginners due to the abundance of features and options.
Occasional steep learning curve for advanced configurations without prior experience.
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Alejandro C
06/18/13
"Mkt automation simplified"
What do you like best about Adobe Marketo Engage? It wouldn't be fair to say Marketo is exactly like Eloqua, but I can say it gets the job done and it's easier to use: processes are built graphically, rather than being programmed, which facilitates the task of building some flows. It's very much like using Visio alone as opposed to using a BPM tool, but it works. It's also more affordable than it's strongest competitors.
AU
Anonymous User
06/17/13
"Too complicated for a small business like ours"
What do you like best about Adobe Marketo Engage? Strong capabilities Great integration with Salesforce
AU
Anonymous User
06/11/13
"Sophisticated and powerful, if you take advantage of everything under the hood"
What do you like best about Adobe Marketo Engage? The company is very ambitious and consistently pushing the bounds of B2B marketing in terms of thought leadership and functionality.
AU
Anonymous User
05/31/13
"Solid functionality requires resource committment"
What do you like best about Adobe Marketo Engage? The functionality is terrific and the UX is thoughtful enough that most anyone can navigate through the application. What do you dislike about Adobe Marketo Engage?
MP
Myllisa P
05/30/13
"Marketo is my choice for Marketing Automation"
What do you like best about Adobe Marketo Engage? I love that Marketo is clearly designed to make marketing easier. I love that our emphasis has gone from how to make programs work to how to make better programs. Things like local tokens make program set up easy, scale able and approachable to non-technical users. It amazing how quickly the product is changing and improving. The community is amazing and customer feedback clearly influences product development. I LOVE the Activity Log. The ...
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Ben O
05/30/13
"Marketing Automation at its finest"
What do you like best about Adobe Marketo Engage? Landing Page Creator & Lead Scoring system What do you dislike about Adobe Marketo Engage?
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Jason H
05/29/13
"One rocking demo"
What do you like best about Adobe Marketo Engage? Basically markets is the most attentive salesman you will ever have. If you have a sales team you know you spend a lot of time chasing leads. Marketo does it for you reminder emails website tracking, so when a potential client visits your site you know you have them hooked and your sales team can call and real them in.
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Rob M
05/29/13
"Best Marketing Automation tool I have ever used"
What do you like best about Adobe Marketo Engage? Easy, intuitive user interface, but able to handle complex tasks and queries. segments and exclusion lists are easy to create and manage. multi-wave campaigns are easy as well.
AU
Anonymous User
05/09/13
"Good product, but often slow and API integration needs work"
What do you like best about Adobe Marketo Engage? Easy to use and setup. The documentation is good with a large community of active users. There are also plenty of experienced Marketo admins and third party consultants. The content produced by Marketo is quality work.
AU
Anonymous User
05/07/13
"Small Companies Be Warned"
What do you like best about Adobe Marketo Engage? Sending email campaigns is quick and easy for one-off announcements such as monthly newsletters or event invitations.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
