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Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage offers custom pricing plan

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Are you using Adobe Marketo Engage?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terrible

(39)

Spotsaas Editor’s POV

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Marketing automation setup uses a clear interface that reduces onboarding time.

  • Covers email campaigns, CRM integration, and lead management in one platform.

  • Analytics and reporting track and optimize campaign performance.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 1861-1870 out of 2421

AU

Anonymous User

05/05/16

4.5 out of 5

"It's like a marketing relationship that just gets better over time."

What do you like best about Adobe Marketo Engage? I love Smart Lists. The fact that I can build reports in Marketo that keep my distribution lists updated every time there is a change is Salesforce.com has saved hours of manual auditing and updating. I like that I can get the exact audience I need that's not only based on demographics, but also their behavior. Understanding how to use Smart Lists for segmentation in Marketo has put our department well ahead of the internal adoption curve as ...

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GS

Gregory S

05/05/16

4.5 out of 5

"Fast, User-Friendly, Customer-Focused, Killer Interface"

What do you like best about Adobe Marketo Engage? I enjoy being able to clone previous campaigns to iterate on them and the drag and drop list and flow steps are easy to use, while still being powerful to meet the unique needs of each of my email campaigns.

AU

Anonymous User

05/05/16

3.5 out of 5

"Great product with a few Kinks to Iron Out"

What do you like best about Adobe Marketo Engage? I like the flexibility to nest programs. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

05/05/16

3.5 out of 5

"Great product with a few Kinks to Iron Out"

What do you like best about Adobe Marketo Engage? I like the flexibility to nest programs. What do you dislike about Adobe Marketo Engage?

AW

Alex W

05/05/16

5 out of 5

"Marketo is the best tool out there "

What do you like best about Adobe Marketo Engage? Marketo does everything in the modern marketing ecosystem. Being well versed in the platform has opened doors for my career, that I never thought was possible. I'm a developer turned marketer mostly from seeing the possibilities of how impactful you can be by using marketo.

AU

Anonymous User

05/05/16

3.5 out of 5

"Marketo is great!"

What do you like best about Adobe Marketo Engage? Everything is in one tool. It gives you the ability to see your entire organizations workspace for leveraging campaigns. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

05/04/16

3.5 out of 5

"Robust system; not for newbies"

What do you like best about Adobe Marketo Engage? Extremely robust. Many integration options to add value to your marketing stack. A one-stop shop for your marketing needs.

AU

Anonymous User

05/04/16

3.5 out of 5

"Robust system; not for newbies"

What do you like best about Adobe Marketo Engage? Extremely robust. Many integration options to add value to your marketing stack. A one-stop shop for your marketing needs.

AL

Albert L

05/04/16

4.5 out of 5

"Easy to use and scale with great product docs to train the Marketing Team"

What do you like best about Adobe Marketo Engage? I like that Marketo provides a ton of product docs that helps the team self learn. Also, the processes involved to launch and track marketing campaigns are straight forward and scalable for a self-serve approach. As an admin of Marketo it's good to be able to trust the team members to execute marketing campaigns on their own.

AU

Anonymous User

05/04/16

3.5 out of 5

"New to Marketo but learning a lot. "

What do you like best about Adobe Marketo Engage? I like that the program is very though oriented. We are currently working out building our programs and are learning a lot about how to do this.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].