Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Extremely useful tool for measuring website traffic."

What do you like best about Adobe Analytics? Flexibility of the software - the ability to filter for specific content using regexp and the report builder. What do you dislike about Adobe Analytics? Not being able to visualize the report the way I want to (report or dashboard tab) - looked messy when too many objects were added, not aligned properly. Recommendations to others considering Adobe Analytics: Very useful tool. Easy to work with for tech savvy people, more difficult for non-tech ...

"Love Hate with Adobe"

What do you like best about Adobe Analytics? I do love the level of customization you can get with Adobe. You know that everything's exactly the way you want it, which is nice. I also like their report search feature which allows you to skip all of the clicks and get whatever report you're looking for. What do you dislike about Adobe Analytics? I do not like how often the UI seems to change. It makes it really hard to navigate to what you're looking for when everything's ...

"Veteran Adobe Analytics Implementation Consultant"

What do you like best about Adobe Analytics? Adobe Analytics is comprehensive Digital Analytics system that works across multiple platforms (web and mobile). It has SDKs and APIs that work with almost all online experiences. It is complemented by Adobe Dynamic Tag Management which allows you to update and manage your tags through and online console. There is also a very extensive Adobe Analytics community to get knowledge and insight from. What do you dislike about Adobe Analytics? Adobe ...

"Great tool to get insights on website visitors"

What do you like best about Adobe Analytics? SiteCatalyst allows me to pull data quick and easily with its easy to navigate dashboard. Google Analytics doesn't compare to the amount of info and flexibility SiteCatalyst offers. What do you dislike about Adobe Analytics? There is still quite a learning curve in using Omniture. There so many options available that one needs to take a good amount of time to learn their way around the dashboard. However, once they are familiar with it, there's a ...

"Great tool for ecommerce analytics and big data analysis"

What do you like best about Adobe Analytics? Unlimited segments, breakdown analysis and funnel tracking. Segmentation allows slcing and dicing of collected traffic and conversion data by specific business rules. Segments created by one user can be shared and reused by others. Breakdown analysis enables correlation of one report with another. Funnel tracking is useful to understand the fall-out and conversion rate from site entry to conversion goal. Adobe Analytics integrates seamlessly with ...

"Seasoned analyst highly recommended SiteCatalyst"

What do you like best about Adobe Analytics? Among all the analytics tools I've used in the last 10 years, Adobe SiteCatalyst trumped with its intuitive UI and comprehensive reporting and analysis features. The Admin Console is pretty powerful and improved a lot in the past few years with lots of changes can be done without updating the s_code fine. What do you dislike about Adobe Analytics? It's the limited ability of handing large amount of data with multiple dimensions. The limited ...

"Adobe Site Catalyst Enables Deep Segmentation"

What do you like best about Adobe Analytics? I like the ability to segment my data in any manner that is necessary. This helps me analyze my theory. What do you dislike about Adobe Analytics? Sometimes the sheer capabilities can be overwhelming. What problems is Adobe Analytics solving and how is that benefiting you? What visitors are doing with our custom widgets, as well as path analysis with our retail brand. We are able to determine what capabilities we need to focus on.

"A solid analytics tool, but can be very difficult to implement"

What do you like best about Adobe Analytics? Using Ad Hoc Analysis allows far deeper diving of my clients' data, which enables me and my team to answer many of the questions the business poses. It's good to integrate external data sources within the tool so you can start to cross-examine data from many sources. What do you dislike about Adobe Analytics? Every company/client I've worked with has struggled with the implementation phase of Adobe Analytics. If you don't use the Adobe tag ...

"Web Analytics Manager"

What do you like best about Adobe Analytics? Report Builder tools and related scheduled reports and the ability to create automated reports. What do you dislike about Adobe Analytics? Not very intuitive and the documentation on features could be better. Recommendations to others considering Adobe Analytics: Great product for the experienced. Use Adobe Analytics when the free products like Google Analytics no longer meet your needs. What problems is Adobe Analytics solving and how is that ...

"Measure multi-channel marketing efforts"

What do you like best about Adobe Analytics? The ability to slice-and-dice the data with the Ad Hoc Analytics solutions and built in classification schema. What do you dislike about Adobe Analytics? The Analytics and Reporting interface is very slow and the customer service has grown weaker over the years. Recommendations to others considering Adobe Analytics: A very robust and powerful tool that can integrate with other solutions across the enterprise. The implementation process, while ...