Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Easy to setup and use."

What do you like best about Adobe Analytics? The implementation of digital Analytix was really easy and also afterwards it was really easy to learn and use. Another great thing about this product is that the platform is capable of reporting and segmenting all in real-time. What do you dislike about Adobe Analytics? It was really difficult dive deep into the product. As the learning curve is really steep. Another major issue is that because the platform is non-restrictive in terms of ...

"Adobe user "

What do you like best about Adobe Analytics? how the dashboards are so easy to use and how easy it is to display the information. What do you dislike about Adobe Analytics? sometimes it is difficult to select the proper data from the data base, when you have a lot of data sets What problems is Adobe Analytics solving and how is that benefiting you? the fast and easy it is to display the information.

"Excellent have yet to find a big bug"

What do you like best about Adobe Analytics? Simplicity of training to newer employees and ease of use basically What do you dislike about Adobe Analytics? Strings are sometimes not as useful As other platforms and can be disruptive Recommendations to others considering Adobe Analytics: Collaboration more with developers What problems is Adobe Analytics solving and how is that benefiting you? Have to streamline somehow

"Adobe Analytics"

What do you like best about Adobe Analytics? adobe analytics has been very effective in tracking a lot of metrics and reports. great at tracking average order values, views and orders/revenue. very clean interface, easy to navigate once you get used to the software and very easy to download reports externally in multiple formats. What do you dislike about Adobe Analytics? at times hard to locate all the reports one is looking for. login/password recovery not consistent in email ...

"Great Product for True Analysts"

What do you like best about Adobe Analytics? The tool is way beyond a reporting tool and is great for true analysts. The ad hoc analysis tool is invaluable and customizations are A+. What do you dislike about Adobe Analytics? It isn't an easy tool to learn, so training is a must for anyone who plans on being a user. Implementation is also challenging if you're not familiar. What problems is Adobe Analytics solving and how is that benefiting you? Truly understanding our web business and ...

"One of the best Web Analytics solutions"

What do you like best about Adobe Analytics? So Adobe Analytics consists of basic Analytics as well as the power user platform call Ad hoc which used to be called Discover under Omniture. Discover is simply the best web analytics tool that you can think of. With its WISIWIG interface and ability to pivot a massive data set is just unreal. I love all the different training tutorial videos that they have within their Help Center What do you dislike about Adobe Analytics? Its not Google and ...

"Nice analytics tool if you're not using Google Analytics."

What do you like best about Adobe Analytics? Very easy to integrate into your app, no extra permissions are needed. What do you dislike about Adobe Analytics? Limited amount of variables in previous versions (Omniture) sometimes made us to invent work arounds to be able to track all information we needed. What problems is Adobe Analytics solving and how is that benefiting you? Tracking usability paths inside of our app, tracking purchase rate, perform version testing.

"Web analytics and revenue reporting"

What do you like best about Adobe Analytics? Vast amount of reports available and standalone reporting tool via Ad Hoc Analysis What do you dislike about Adobe Analytics? Sometimes reporting can be slow or even down. Also, does not have a good multi-channel attribution solution to sit on top of analytics. Lastly, not built for daily revenue upload. If there are issues w/ the upload, it is pretty difficult to correct. Recommendations to others considering Adobe Analytics: More functionality ...

"Used for web analytics and sales tracking"

What do you like best about Adobe Analytics? The suite has a ton of excellent features. In my experience, I have been able to use Adobe to track clicks, user paths towards purchase, sales, and conversion rates. What do you dislike about Adobe Analytics? The program does not have the easiest learning curve, but once you become familiar with it, it is a fantastic tool. Recommendations to others considering Adobe Analytics: Definitely use this for web analytics. Though Google analytics also ...

"Not your avarege ease of use product"

What do you like best about Adobe Analytics? It covers a wide array of analytics from natural/seo stats to paid marketing campaigns. What do you dislike about Adobe Analytics? It is relatively hard and complex to implement. It takes a lot of time to get used to finding the data that you need. Needs improvement on Saint Classification. It is very expensive. Recommendations to others considering Adobe Analytics: Understand that it is stand alone analytic solution and you'll need to buy into ...