Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"We have loved Adobe"

What do you like best about Adobe Analytics? The owner of our company is one of the co founders of Omniture and they sold Omniture to Adobe. We are now partners with Adobe and refer many clients to Adobe. Adobe will also send over clients to use our product too. We have been very happy with the results of what Adobe offers to assist with the websites What do you dislike about Adobe Analytics? I do not have anything that I dislike about Adobe. The owner of our company is one of the co ...

"Adobe Analytics is powerful"

What do you like best about Adobe Analytics? The amount of customization and number of things you can track really makes this a powerful tool What do you dislike about Adobe Analytics? Over tagging can lead to clutter and documentation is not as readily available. Recommendations to others considering Adobe Analytics: The tool is powerful but training and documentation is not the easiest. What problems is Adobe Analytics solving and how is that benefiting you? tracking website usage.

"Easy to use digital analytics "

What do you like best about Adobe Analytics? Digital analytics made easy. Provides valuable insight. What do you dislike about Adobe Analytics? Sometimes hard for new users to get up to speed, but that is not a knock on this product. What problems is Adobe Analytics solving and how is that benefiting you? Helps you see what is and is not working with your campaigns.

"good"

What do you like best about Adobe Analytics? Discovery is the best analytic tool one can ever have.I like all the different training sessions videos that they have within their help center channel.This product contains world best hi tech inbuilt functions attached with it. What do you dislike about Adobe Analytics? There not many integrated platforms with other ad tech platforms.They only intergrate well with adobe products.plus it takes a long time to understand differences between eVars ...

"Great product when you customize and maintain for your business"

What do you like best about Adobe Analytics? I love the value Adobe Analytics provides me in my analyst role when it's implemented correctly and maintained. There are so many options for customization it's a very powerful tool What do you dislike about Adobe Analytics? customer service - the account manager changes far too often. It's very hard to get a straight answer from customer care or anyone else assigned to your account. You basically need to know the tool technically and from the ...

"Easy and great "

What do you like best about Adobe Analytics? Usage and features are user friendly-easy to use for even a novice What do you dislike about Adobe Analytics? I always think that many developpers to not give this the necessary priority What problems is Adobe Analytics solving and how is that benefiting you? better tracking of clients activity

"My clients use Digital Analytix for customizing their customer online purchasing experience"

What do you like best about Adobe Analytics? My client has a distributed support base for developing their online retail site and they use this software to use their remote digital assests as if it were cetrally located. What do you dislike about Adobe Analytics? The initial setup time was a little daunting, but overall the end benefit of making the digital assests and information made the effort worthwhile. Recommendations to others considering Adobe Analytics: The initial investment to ...

"cool software with lots of features"

What do you like best about Adobe Analytics? Good software quality and lots of features What do you dislike about Adobe Analytics? Usability could be improved. I always think that many developpers to not give this the necessary priority Recommendations to others considering Adobe Analytics: sure a good joice What problems is Adobe Analytics solving and how is that benefiting you? better tracking of clients activity

"Digital Analytix Review"

What do you like best about Adobe Analytics? Data is stored at a raw user level and easily extracted via tools in the user interface as well as through export APIs, which for our University is vital to keeping our Digital Analytics data attached to our other data. The implementation is extremely easy for developers, particularly given the open platform that allows for an entirely custom schema and reporting can be done in real-time. I was extremely impressed with how well Digital Analytics ...

"Love this program from Adobe!"

What do you like best about Adobe Analytics? Usage and features are user friendly-easy to use for even a novice What do you dislike about Adobe Analytics? Some error messages show up-have experienced some crashing Recommendations to others considering Adobe Analytics: Check out this product-Adobe makes a high end product with great features! What problems is Adobe Analytics solving and how is that benefiting you? Document management and file formatting-more efficient and productive