Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"The Best Web Analytics Tool"

What do you like best about Adobe Analytics? Customization - Adobe Analytics has tremendous out of the box analytics, but in addition to that, it's very well designed to be customized to what your particular business needs. You'll be able to determine exactly what conversion metrics are right for you, map everything to your site, and you'll end up with a tremendous understanding. You can add custom dimensions to gain good insights into what types of customers are happening and to add ...

"Powerful once set up and suite is learned"

What do you like best about Adobe Analytics? There is a ton of data that can be collected and easily analyzed once the software is implemented. Scheduling and setting up dashboards has allowed for easily providing multiple people in the company with data they need without having to teach everyone the software. What do you dislike about Adobe Analytics? The set up is very technical and take a lot of knowledge and assistance to set up. This can make for a slow process and make it a longer ...

"Great experience"

What do you like best about Adobe Analytics? Adobe analytics allows us to improve the products and services that we offer to customers by better understanding their needs and understanding their journey through our website. Visually, the tool is very appealing, and from a technical perspective there are few better tools out there. I especially like how Adobe allows us to build segmentation and report on each of these segments. With this, we can appeal to smaller audiences rather than ...

"Provides Useful Analytics For Web Marketing Decisions "

What do you like best about Adobe Analytics? Adobe Analytics provides analytics in a fairly quick manner in a super easy to use, detailed dashboard. I love the set up and how quickly I can sign in and get the latest analytics of our company website regarding visitors, visibility, etc. The program certainly makes moving forward with site and communications adjustments easier for more effective content. What do you dislike about Adobe Analytics? I've never felt like Adobe Analytics was ...

"Great Analytics Tool"

What do you like best about Adobe Analytics? Lots of different data and ways to look at data. Pretty easy to navigate through and to set up different reports to automatically sent to you. What do you dislike about Adobe Analytics? Because there is so much data, sometimes it is hard to navigate through. Other than that, I like everything about Adobe. Recommendations to others considering Adobe Analytics: Great tool for bigger ecommerce companies that do at least a couple million in sales a ...

"Easy , Simple to use."

What do you like best about Adobe Analytics? Best thing which i like about the product is processing rules in sitecatalyst through which we can process our data from data warehouse according to our requirement. Apart from this its dashboard interface is really good , and segmentation is also so effective. What do you dislike about Adobe Analytics? Fallout report can have only 7 steps ,aximum. Also it doesn't capture I phone device model data. What problems is Adobe Analytics solving and how ...

"Adobe Analytics is powerful, but difficult to implement and maintain"

What do you like best about Adobe Analytics? The platform is excellent for very granular tracking of large enterprise websites. Its very scalable compared to other solutions (i.e. GA Premium), and it offers robust automated report scheduling. What do you dislike about Adobe Analytics? Implementation can be difficult. While its "everything is custom" approach has a lot of benefits in terms of functionality and flexibility, it makes set up intensive from a times and resource standpoint. ...

"Web analytics to Support Media Results Performance"

What do you like best about Adobe Analytics? I like best the variety or depth of reporting available - it helps us be able to dig into a number of different questions a number of different ways. What do you dislike about Adobe Analytics? I dislike that is is difficult to fully track site activity from display media data that resulted from an impression a user did not click on. What problems is Adobe Analytics solving and how is that benefiting you? We have used Adobe Analytics data to help ...

"This product is easy and straight forward to use."

What do you like best about Adobe Analytics? The reporting features, and in depth capabilities that are easily customizable. What do you dislike about Adobe Analytics? Reports that have long date ranges take a long time to load and run. Also, the platform logs me out of my account if I want more than 30 minutes to re-fresh a page. What problems is Adobe Analytics solving and how is that benefiting you? Aggregating website traffic and marketing channel sources and understanding the ...

"Adobe Analytics/Omniture"

What do you like best about Adobe Analytics? Can customize dashboards, reports as you like. Not stuck to a set template. There is also an Excel add-on that is a lifesaver. Once set up, can run any report within seconds. What do you dislike about Adobe Analytics? Since can customize to any degree, many times there are variables/metrics that can get confusing, no longer valid, broken, if the person that set it up is no longer with the company. Recommendations to others considering Adobe ...