Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Adobe Analytics from a beginner's eyes "

What do you like best about Adobe Analytics? very friendly user interface, lots of tracking options, it has everything you need to keep track of your business What do you dislike about Adobe Analytics? when using report builder the refresh time on the servers is very long and the log in time to excel also takes a lot of time. Recommendations to others considering Adobe Analytics: report builder's response times are very long. What problems is Adobe Analytics solving and how is that ...

"Adobe for applications!"

What do you like best about Adobe Analytics? After you figure it out, it is very user friendly and a time saver. What do you dislike about Adobe Analytics? It took me a while to understand the tools. Sometimes it locks up and says "Scanning in progress" when it isn't. Recommendations to others considering Adobe Analytics: Once you know how to use it, yes! What problems is Adobe Analytics solving and how is that benefiting you? Processing applications. It is a time saver when working with PDFs.

"Robust, enterprise web analytics"

What do you like best about Adobe Analytics? You can custom configure reports to display the metric(s) you care about. The capability to trigger custom events enables complex analytic drill-downs. The plugin for Excel is stellar. What do you dislike about Adobe Analytics? Because of how custom and robust the reporting is, there is a very steep learning curve because none of the meaningful reports are 'out of the box'. Unfortunately you can only compare two segments at a time. What problems ...

"A great Option to Optimize e-commerce websites "

What do you like best about Adobe Analytics? I like that I can get any report or combination of reports that I want and come up with great insights easily using ad-hoc, report builder or the new workspace interface What do you dislike about Adobe Analytics? The implementation needs your site developers and someone with great knowledge of Java script as well for DTM. The implementation is a pain sometimes and any additional development needs someone who is really familiar with the original ...

"Marketing Science Analyst"

What do you like best about Adobe Analytics? It is the most robust Web analytics tolls, allows rapid slice and dice, plus a good drill down What do you dislike about Adobe Analytics? The tagging system is not the best, they could improve it What problems is Adobe Analytics solving and how is that benefiting you? I'm a decision support assistant, the benefits to compare campaign and historical data to do prescriptive analytics

"Great tool with clear eyesight for your website"

What do you like best about Adobe Analytics? I enjoyed the navigation and ease of use in the updated UI. What do you dislike about Adobe Analytics? The way administrators set it up. There was no documentation but that wasn't Adobe's fault. Recommendations to others considering Adobe Analytics: I recommend documentation from administrators who set up the system when purchased. This helps end-users perform analytics with ease rather than guesswork. I think having templates set up for ...

"Adobe Analytics (Omniture) - Expensive & Hardly User Friendly"

What do you like best about Adobe Analytics? I can appreciate that Adobe has created a full suite of products that coordinate and work with each other. What do you dislike about Adobe Analytics? This product is not user-friendly! It was costly every time we wanted to add tracking of something new or change a custom metric. In comparison to one of its biggest competitors, Google Analytics, Adobe is a flop. Google's product is much easier to use, free, customizable, and has more articles on ...

"Adobe Analytics is enjoyable"

What do you like best about Adobe Analytics? I like the ability to pull large reports of data across our network. Also being able to compare dates is crucial to see how we're performing. What do you dislike about Adobe Analytics? There are times I wished we were able to dig a little deeper into the numbers. I know I've tried to get some analytics that just weren't available for one reason or another. What problems is Adobe Analytics solving and how is that benefiting you? This has helped us ...

"Great Software!"

What do you like best about Adobe Analytics? The ease of use and support accompanied by it What do you dislike about Adobe Analytics? Nothing, from using the software everything seems to working great. What problems is Adobe Analytics solving and how is that benefiting you? helping to integrate current software

"Adobe Analytics Review"

What do you like best about Adobe Analytics? Adobe analytics is the king of web analytics tools. For in-depth site analysis, Adobe Analytics is unmatched by its competitors. Google Analytics has so many restrictions. And Webtrends is way too complicated to implement and manage. What do you dislike about Adobe Analytics? We ran into some contractual issues in a previous agency that I worked for where Adobe had way too many guidelines in place that did not jive well with government clients. ...