Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Advanced Analytics Solution"

What do you like best about Adobe Analytics? The Data Warehouse allowing automated reporting to vendors or internal which can be customized. What do you dislike about Adobe Analytics? Needs default multi-metrics in one view so that you don't have to pick and choose for every report type. Recommendations to others considering Adobe Analytics: Single suite use if you can manage. What problems is Adobe Analytics solving and how is that benefiting you? Site analytics and insights, conversion ...

"Good Product"

What do you like best about Adobe Analytics? I like the basic product usage like online marketing and Web analytics. What do you dislike about Adobe Analytics? Some of the feature is needs to be improved. Recommendations to others considering Adobe Analytics: I would recommend this product. What problems is Adobe Analytics solving and how is that benefiting you? the reporting and analysis is much beneficial.

"Flexible Tool Yielding Powerful Insights"

What do you like best about Adobe Analytics? I value the flexibility and power of this tool. The fact that the possibilities for data capture with this solution are basically endless, meaning that in the right hands it can enable customer fingerprinting/LTV/customer acquisition cost reporting and analysis, custom revenue attribution logic, and various other advanced analytics concepts, making for extremely powerful insights applicable to all areas of our business. What do you dislike about ...

"Adobe Analytics"

What do you like best about Adobe Analytics? I like that I can still see page level analytics, at a URL level. What do you dislike about Adobe Analytics? I dislike that it unspecified has to be manually subtracted from most reports. Not easy to view path data, hard to navigate to different areas, holistic view is not there. Not user intuitive. What problems is Adobe Analytics solving and how is that benefiting you? Monitor and reporting

"Provides a great foundation across user levels."

What do you like best about Adobe Analytics? It was easy to follow along and the ease of Q&A. What do you dislike about Adobe Analytics? Some work-arounds from the Q&A are not feasible if you don't have access to certain Adobe tools. Recommendations to others considering Adobe Analytics: It's helpful, but there is a lot of back-end work required since tracking is not always implemented correctly. What problems is Adobe Analytics solving and how is that benefiting you? Funnel for Consumer ...

"Advanced Analytics in an easy to use web application "

What do you like best about Adobe Analytics? Easiness to use. Different Capabilities available to make Analytics Advanced Data Science functionalities What do you dislike about Adobe Analytics? nothing for the moment, I find really a useful platform Recommendations to others considering Adobe Analytics: Take advantage of all the resources that Adobe provides What problems is Adobe Analytics solving and how is that benefiting you? Discover Anomalies Track Performance Visually present a ...

"Adobe Analytics Review"

What do you like best about Adobe Analytics? I like their interface and reporting functionality. What do you dislike about Adobe Analytics? I dislike their mobile app analytics, particularly having to debug app implementations. We need a better tool that makes it as easy as desktop. What problems is Adobe Analytics solving and how is that benefiting you? We solve UX problems, such as where people drop off in various flows, as well as marketing analytics questions.

"Improving Software"

What do you like best about Adobe Analytics? Adobe is the tool of record for our complex site. What do you dislike about Adobe Analytics? The Adode suite is better connected than it was a few years ago, but there is still some way to go. Some integration with Tableau would be welcome. Click tracking is also a little flaky - my results seem to show a tiny proportion of users clicking on custom tagged buttons. Recommendations to others considering Adobe Analytics: Adobe Analytics is part of ...

"Great tool for managing site analytics"

What do you like best about Adobe Analytics? Very user friendly, easy to navigate and intuitive. What do you dislike about Adobe Analytics? Slowness sometimes an issue, wish that there was better support. What problems is Adobe Analytics solving and how is that benefiting you? Traffic to site, conversion issues, etc.

"Business Analyst"

What do you like best about Adobe Analytics? Insight into customer traffic, I can see where the users are spending time What do you dislike about Adobe Analytics? Not much, I find the adobe experience to be valuable Recommendations to others considering Adobe Analytics: Jump in. What problems is Adobe Analytics solving and how is that benefiting you? Traffic to our site's different areas