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Adobe Analytics - New SaaS Software

Adobe Analytics Reviews in September 2026: User Ratings, Pros & Cons

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4.13

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Adobe Analytics Reviews & Ratings

4.13

Very Good

Based on 873 ratings & 977 reviews

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Rating Distribution

Excellent

(464)

Very Good

(405)

Good

(83)

Poor

(19)

Terrible

(6)

Spotsaas Editor’s POV

Adobe Analytics is a powerful tool that provides deep insights into customer engagement through its advanced analytics capabilities. Its AI-driven features allow businesses to make informed decisions based on real-time data.Read more

Adobe Analytics pros and cons

  • Comprehensive customer insights

  • AI-powered analytics

  • 360-degree customer view

  • Real-time data integration

  • High cost

  • Complex interface

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Showing 321-330 out of 977

AU

Anonymous User

06/06/20

3.5 out of 5

"Adobe Review"

What do you like best about Adobe Analytics? Very user-friendly and results are delivered in seconds What do you dislike about Adobe Analytics? It would be helpful if there was some sort of free online course to understand Adobe Analytics What problems is Adobe Analytics solving and how is that benefiting you? I'm using it to understand the user traffic on my e-commerce website.

ES

Elmar S

06/04/20

4 out of 5

"Precise analytics tool for general views and advertising campaigns"

What do you like best about Adobe Analytics? Powerful reports and a great dashboard to control the main views and user analytics. We use it together with a other analytics tool, this is very accurate for the ongoing advertising campaig insights control. What do you dislike about Adobe Analytics? No possibility to exclude the own views from us - so a IP block for some addresses would be great to have to avoid to see in the statistics our views and clicks on the homepage and also in the admin ...

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AC

Andrea C

05/28/20

4 out of 5

"Best in class"

What do you like best about Adobe Analytics? Extreme Depth Analysis, personalization, infinite variables, custom reports, ad-hoc module, workspace module. You can reach and analyze most of the data collected from your omnichannel business. What do you dislike about Adobe Analytics? You need a skilled team to implement AA in your company, to set up all the needed variable, data layers and reports. Consider however AA comes with a tag manager (Dynamic Tag Manager, now evolved in Launch) that ...

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AU

Anonymous User

05/22/20

3.5 out of 5

"The best tool for me for a best solution for digital analytical"

What do you like best about Adobe Analytics? As I am a part of the financial software industry in my company the scope of this tool is so large and high as it’s a good terminal impact to manage the analytics data information that helps the business needs. Advanced calculated matrix feature of adove analytics seems good compared to other tools. For customer to use it feels it is more friendly to interact. Large number of variety matrices. Flow chart and fall out are good analysis options. ...

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KE

Karen E

04/14/20

5 out of 5

"A consistent website tracking tool."

What do you like best about Adobe Analytics? Adobe Analytics is an excellent platform that permits separation within the reporting tool and it going across the segmentation procedure is very easy using Adobe Analytics. In Adobe Analytics, the admin area has full access and complete control over all the data. I can amend my reports easily and the consistency of reporting is astonishing and I can make predictive insights. It allows me full access to the entire conversion funnel. What do you ...

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AU

Anonymous User

04/01/20

1.5 out of 5

"Slow, Cumbersome, Limited Platform"

What do you like best about Adobe Analytics? International usage capabilities in different markets make for easier cross-team reporting and communication What do you dislike about Adobe Analytics? Creating reports is not easy, intuitive, or flexible to breakdown in multiple ways or view trends in various time periods. Recommendations to others considering Adobe Analytics: Adobe Analytics alone seems too limited, either get the rest of the platform for full value or choose something easier ...

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LC

Laxminarayana C

01/30/20

4.5 out of 5

"An important tool for any ecommerce business"

What do you like best about Adobe Analytics? Basically this tool has an ability to catch the brousing information of the website or app visitors. It enables the analyst to make best insights of the website users based on their clicks and actions, through which various decesions can be made. What do you dislike about Adobe Analytics? I am using this tool since last 2 years and I never faced any issue while working around with the reports and analytics. Recommendations to others considering ...

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RD

Rajesh D

01/21/20

5 out of 5

"I have resolved all my critical projects through Adobe, it reduced my time and effort. Just take it"

What do you like best about Adobe Analytics? I liked more about product, It has many predefined segments and dimensions which helps us to create multiple projects with an ease What do you dislike about Adobe Analytics? I Don't have any dislikes, because I never faced difficult issue with adobe analytics Recommendations to others considering Adobe Analytics: To increase your business revenue just go for this tool What problems is Adobe Analytics solving and how is that benefiting you? I have ...

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SD

Shwetha D

01/21/20

5 out of 5

"Best tool in the market to create critical analytical projects for your business, much recommended"

What do you like best about Adobe Analytics? I liked more about the product because of the easy UI and the options that are available in Adobe to create all kinds of projects based on your requirement What do you dislike about Adobe Analytics? There is a room to increase service little bit Recommendations to others considering Adobe Analytics: I have resolved all my analytical issues by using Adobe, Recommended to all the professionals What problems is Adobe Analytics solving and how is ...

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AA

Aashik A

01/12/20

5 out of 5

"Adobe analytics review"

What do you like best about Adobe Analytics? I really like this one. Creating custom reports is easy. The user interface is very easy to use and train others. What do you dislike about Adobe Analytics? Switching accounts through Marketing Cloud is sometimes a little more buggy. Recommendations to others considering Adobe Analytics: I really like this one. I would recommend this to others. What problems is Adobe Analytics solving and how is that benefiting you? Overall this is a strong ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].