Adobe Analytics Reviews in September 2026: User Ratings, Pros & Cons

"Go to software"

What do you like best about Adobe Analytics? I like the performance analysis and the the customer care of Adobe. What do you dislike about Adobe Analytics? The UI is bit complex and the ease of use is not that attributed. What problems is Adobe Analytics solving and how is that benefiting you? Applying real time analytics all of marketing

"Has lots of features but you will need an developer / admin to utilize it's full capibilities"

What do you like best about Adobe Analytics? Has all the functions you need, robust, customizable, very good product What do you dislike about Adobe Analytics? You will need to custom adds everything in the product and have a specialist to program everything in and make it work. Documentation and support is not great. Expensive too What problems is Adobe Analytics solving and how is that benefiting you? Web analytics and kpi mapping

"Great for e-commerce tracking!"

What do you like best about Adobe Analytics? The e-commerce tracking IS BY FAR THE STRONGEST FEATURE What do you dislike about Adobe Analytics? Adobe Analytics Standard version lacks sophisticated attribution modeling support. What problems is Adobe Analytics solving and how is that benefiting you? We leveraged this tool to track the spend on a very large e-commerce initiative.

"Best software for identifying analytics and customers insights"

What do you like best about Adobe Analytics? The best thing in Adobe Analytics is i safely access our data into meaningful form. It intimate the business position and business facts and figures in statistical way. I easily use for find customer insights and ROI of the business by using this Adobe Analytics. I track my data very quickly and results come very easily in reports form. What do you dislike about Adobe Analytics? I dislike it's complexity. When i start using Adobe Analytics it was ...

"Really Powerful Tool"

What do you like best about Adobe Analytics? This tool is used in our company almost everyday by number of employees for analysis. It is really useful to analyze traffic on different - 2 platforms and then take respective decisions. The detailed information provided by the tool is really helpful. The Report builder is really powerful and used everyday by us. The dashboard feature is also really good. What do you dislike about Adobe Analytics? At first it is not very easy to understand and ...

"Adobe Analytics for all your Digital Tracking needs"

What do you like best about Adobe Analytics? The all-in-one integrated platform is both ease to use and very detailed in its view What do you dislike about Adobe Analytics? Would like a little more customization of certain criteria. Nothing too complex, just a few more details would be nice. Recommendations to others considering Adobe Analytics: Overall a very good product. Again, ease of use. What problems is Adobe Analytics solving and how is that benefiting you? We are incorporating many ...

"Excellent service, easy to use."

What do you like best about Adobe Analytics? The display is great, amazing for beginners and professionals alike. If you want to learn something new about your own site I can only recommend Adobe Analytics. It provides every single bit of information you may want and makes it really easy for the user to identify their audience and provide the absolute best service and possibly entertainment for them. What do you dislike about Adobe Analytics? There is absolutely nothing wrong with Adobe ...

"Good but..."

What do you like best about Adobe Analytics? comprehensive and well-integrated. Powerful logs What do you dislike about Adobe Analytics? Custom implementation, very customizable... not a quick win as A360 What problems is Adobe Analytics solving and how is that benefiting you? joining analytics to BI.... when works

"Great to leave comments in pdfs"

What do you like best about Adobe Analytics? This tool helps to review the documents I receive from my manager and make comments. I also like that I can zoom and the quality of the document does not change the quality. I also like that it has an option that I can sign so I do not have to print the papers and scan back. What do you dislike about Adobe Analytics? I dislike that they are a little expensive and it was a little hard to add to my laptop as it was an expanse for my ...

"Google Analytics"

What do you like best about Adobe Analytics? the usage of the program is really helpful. Zou can manage reports valuead much in your business What do you dislike about Adobe Analytics? Sometimes its hard to find the precise functionality What problems is Adobe Analytics solving and how is that benefiting you? My GA tracking code is not working. Some pages do collect data and others don't. My subdomain is showing up within referral data. My UTM parameters for internal campaigns are skewing ...