Adobe Analytics Reviews in September 2026: User Ratings, Pros & Cons

"The capabilities of Adobe Analytics are endless"

What do you like best about Adobe Analytics? The capabilities of Adobe Analytics are endless. What do you dislike about Adobe Analytics? Adobe Analytics has a steep learning curve. It takes time and commitment to learning the tool to realize its full capabilities. What problems is Adobe Analytics solving and how is that benefiting you? Insights into our multiple conversion systems and paths. We have a complicated setup, and Adobe Analytics customization options allow us to get analytics ...

"Adobe Analytics - A4T Helpful Testing Insights"

What do you like best about Adobe Analytics? I really love how easy it is to set up workspaces in general. Even more so, setting up Analytics for Target is a huge time-saver. I can see test results very quickly. What do you dislike about Adobe Analytics? I have been using Adobe Analytics for 5 years. I dislike that AA will still let me do something that isn't right, like applying certain metrics that aren't correct. What problems is Adobe Analytics solving and how is that benefiting ...

"Expensive but thorough"

What do you like best about Adobe Analytics? It covers a wide range of tracking solutions along with reporting features. What do you dislike about Adobe Analytics? Complicated to set up, support is not very helpful with implementation. What problems is Adobe Analytics solving and how is that benefiting you? We are trying to automate UX-related and conversion funnel-related reports/dashboards.

"Wonderful product!"

What do you like best about Adobe Analytics? Ease of use for beginners and those in training. It seems like this product also has a platform that is user friendly with great customer support. What do you dislike about Adobe Analytics? Platform becomes tedious after prolonged use. Some of the graphics seem outdated and could use a modern twist in order to stay competitive with the rest of the market. Recommendations to others considering Adobe Analytics: This be product is wonderful if you ...

"Adobe Analytics - My tool of choice for analytics."

What do you like best about Adobe Analytics? The way users can create reports in Adobe is effortless. Scheduling reports is beneficial. Report building is flexible & comprehensive. Adobe provides drag & drop workspace to quickly derive insights from data. Detailed segmentation & real time analytics. Complex data solutions. Integrate with other tools. Userfriendly inetrface. Sending reports automaticaly via email -save your time. Compare metrics to previous date range. Allow us to build easy ...

"Powerful Digital Analytics Tool"

What do you like best about Adobe Analytics? Customer segmentation, ability to dive deeply into data, ability to build charts and integrate with other data sources. What do you dislike about Adobe Analytics? changes in user interface - I enjoyed their older UI much better and found it easier to use and build segments and look at different slices of data and make buisness decisions What problems is Adobe Analytics solving and how is that benefiting you? digital analytics, customer insights, ...

"An analytical tool from Adobe"

What do you like best about Adobe Analytics? First of all the tool itself is best I can say. We were using this tool for reporting purpose which used to meet all our requirements. What do you dislike about Adobe Analytics? Major thing which I dislike is working g with the silos data. We can't implement using this tool for small businesses who are expecting more things to do on this tool. Recommendations to others considering Adobe Analytics: As adobe is making lot of api connection to get ...

"Adobe Analytics Appreciation"

What do you like best about Adobe Analytics? Adobe analytics makes using adobe a non-stressful experience and encourages exploring all of its features. What do you dislike about Adobe Analytics? I dislike the long terms of use to read through. Recommendations to others considering Adobe Analytics: It's a smart investment and an investment in your future What problems is Adobe Analytics solving and how is that benefiting you? Everyday usage problems are being solved, and my confidence in ...

"Perfect analytics tool, paid."

What do you like best about Adobe Analytics? Super fast data extraction. Flexible workspaces where one can drag and drop metrics, dimensions, segments and create reports. Breakdowns on dimensions is also easy. Segments can be created at hit, visitor, and visit levels, which gives natural perspectives to data. Data can be updated retroactively. What do you dislike about Adobe Analytics? Freeform tables on adding multiple metrics become very difficult to manage. The mouse-over interaction is ...

"Outstanding platform to review your audiences and customers website behaviour"

What do you like best about Adobe Analytics? It's an extraordinary platform to track all the activities which are undertaken by your customers, prospects, users. I have managed to track all my website traffic data and put them to use by creating dashboards for better decision making for all marketing campaigns. The best thing about Adobe analytics is that I could manage to track multiple points sources at a time, unlike GA or Qlik. What do you dislike about Adobe Analytics? I could never ...