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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 971-980 out of 1887

AA

Adrien A

08/18/20

5 out of 5

The product that fits my needs (and my budget)

What do you like best? Active Campaign is very intuitive and easy to use. You get can started within minutes. I really appreciated the support. What do you dislike? The e-mail editor is less intuitive than the other elements of AC. What problems are you solving with the product? What benefits have you realized? I use Active Campaign for my newsletter and sales funnels. It enables me to send beautiful and efficient e-mail, which is my main sales channel.

UI

User in Management Consulting

08/18/20

5 out of 5

Amazing software!!

What do you like best? I love the automations and how clear the pathway is from email to email really lets me map out my email marketing to my clients. What do you dislike? Actually nothing to be honest, literally nothing Recommendations to others considering the product: None What problems are you solving with the product? What benefits have you realized? I use it for all my online coaching email marketing

NW

Natasha W

08/18/20

5 out of 5

Active Campaign has become a HUGE part of my company growth

What do you like best? We had the BEST time with Patrick, over the 4 sessions, where we learnt how to use the platform, about automation and so much more. He has given us such a deep understanding of AC and how to use it within a business setting that we have implemented it for a client and they are already generating great sales. We also earned an Amazon card, YAY!! Patrick, you are a lifesaver and Active Campaign we are SO glad we found you. X What do you dislike? ...

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LW

Lauren W

08/18/20

5 out of 5

A great place to start and to grow

What do you like best? ActiveCampaign was the best value I found when looking for email marketing software. I like that it has my CRM integrated into the program and I've found it easy to slip into my other business apps and programs. What do you dislike? I had a couple of hiccups getting started - trying to do more complicated things than I was ready for. I haven't made time to learn all the ins and outs but it has been good for what I need now and I can see that I can grow my ...

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IC

Internal Consultant in Consumer Goods

08/18/20

4.5 out of 5

Easy plug & play integration with eCommerce

What do you like best? Super easy upstart and connection with our eCommerce platform. We have immediate access to our eCommerce data and can segment and score real buyers using real order value data. Building campaigns has been equally easy, we use some of the built-in as well as custom templates. Our core users are all marketing users, none of them are coders or developers What do you dislike? There are some limitations to the type of fields you can bring in from BigCommerce, ...

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AI

Administrator in Professional Training & Coaching

08/17/20

5 out of 5

Superior customer service!

What do you like best? ActiveCampaign has the most helpful and also proactive and personal customer service - really outstanding. What do you dislike? Didn’t experience anything wrong so far. Recommendations to others considering the product: When your not tech savvy, AC is for you! What problems are you solving with the product? What benefits have you realized? Building up connection with my (potential) customers.

WB

Wesley B

08/17/20

4 out of 5

Great software but a bit pricey

What do you like best? The graphs and how good it is compared to competitors, also the support works pretty well. What do you dislike? Cost. It could and should be less expensive. What problems are you solving with the product? What benefits have you realized? Client engagement. More conversions.

EB

Emily B

08/17/20

4 out of 5

Amazing Customer Service

What do you like best? The main reason we are using Active Campaign is for their automations to be able to get more clients and grow the business at a faster rate. Before using Active Campaign we did all of our processes by hand. After going through the trainings and calls with Active Campaign, I think this will be super efficient and effective for our company. I can't say enough positive things about the customer service I experienced. Everyone was very friendly and willing to help. ...

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K

Ken

08/17/20

1 out of 5

Poor support

Decent product, but very poor customer support.

DM

Danilo M

08/17/20

5 out of 5

It's Perfect

What do you like best? Active campaing is perfect because it is easy to use, the staff is very kind and it is excellent value for money. Undoubtedly it is the best What do you dislike? Nothing is perfect for my and for my team Recommendations to others considering the product: Try it and judge for yourself What problems are you solving with the product? What benefits have you realized? I created sales emails with the autoresponder by converting prospects into paying ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].