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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 631-640 out of 1887

BC

Brett C

09/17/20

5 out of 5

It's one less headache for me!

What do you like best? When it comes to running an agency you need two skills, sales and systems. Sales is an ongoing struggle but if you do it right the system shouldn't be. That is what makes active campaign so amazing for me. I set it up once and I know it just works. What do you dislike? I think the system to design the emails takes a little to get used to. You need to play with it for a while to understand the logic of the design. If What problems are you solving with the ...

Read more

MS

Marcos S

09/16/20

4 out of 5

Really good. Totally recommended.

What do you like best? Automations. Have a bunch of options that allow you to do almost anything. Conditional blocks for the eDMs are awesome! What do you dislike? Also in automations there are a few things that could be improved. For example execute an action if a condition is met and if not just skip it and go to the next action (instead of using a bunch of If/Else and GoTo as a work around) Recommendations to others considering the product: If you are looking for a good ...

Read more

CH

Christie Horan

09/16/20

4 out of 5

I absolutely love Active Campaign

I absolutely love Active Campaign! The platform makes it super easy to create email campaigns and automations, not mention segment your clients and potential clients! My favorite part of Active Campaign is that you can integrate with other apps and websites!

JM

Joan M. B

09/16/20

4 out of 5

ActiveCampaign helps me CONNECT with my customers & clients---easily!

What do you like best? I like the video tutorials customized and created by the ActiveCampaign tech support reps to address my specific questions or challenges. What do you dislike? I must often wait for extended periods to access an ActiveCampaign tech support rep. At times, the periods are so long that it unexpectedly switches from CHAT to requesting I leave/send a message via email. Then wait times for a reply can be more than 24-48 hours. Not good and the reason for my "8" ...

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JR

Joe Reed

09/16/20

4 out of 5

Why we made the change to Active Campaign

We moved over to Active Campaign from Mailchimp. We did it because we needed simple automation set ups. After a lot of research on other products, we landed with Active Campaign. One year later, we have consistently found helpful customer service whenever we had questions about better use cases.

SG

Simon G

09/16/20

3.5 out of 5

I little too powerful for me... at the moment

What do you like best? The best thing about ActiveCampaign is that it is possible to create some very very powerful automations. Once they're set up it's a Godsend to have those running in the background, taking care of things like automated emailing of standard communications. I also love the integrations as Meeow really needs to have Calendly talking to ActiveCampaign in order for our systems to run smoothly. What do you dislike? My only issue with ActiveCampaign is that (for me) ...

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JH

Janice H

09/16/20

5 out of 5

Excellen app for email marketing and CRM

What do you like best? I love the simplicity of Active Campaign, the attractive interface, the video tutorials and the support which is second to none. What do you dislike? It's difficult to say there's something I dislike. The only thing I've found that is not'ideal' is thatyou can't create a list of tags to see as one list. What problems are you solving with the product? What benefits have you realized? It does all my email marketing and it's a really simple, ...

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IK

Igor Klibanov

09/16/20

5 out of 5

The Business Growth Secret

After having used a number of other email marketing software (Mailchimp, Aweber and Infusionsoft), I decided that my business was at a point where I needed software that was more robust than the basic Mailchimp and Aweber, but less confusing that Infusionsoft.I found ActiveCampaign, and have been using it for almost 3 years now.It's the best email marketing software that fits my needs, because:1. It allows me to do some very robust automations, segmentation, and conditions2. Their client ...

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AI

Administrator in Information Technology and Services

09/15/20

4.5 out of 5

Intuitive and easy to use.

What do you like best? Very easy to use and output looks great. What do you dislike? ActiveCampaign is a bit pricey for email only use. Recommendations to others considering the product: Very simple to use and high quality output. We research numerous other products and very happy with ActiveCampaign. What problems are you solving with the product? What benefits have you realized? ActiveCampaign allows us to create emails that are well formatted for a variety of ...

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NL

Nathan L

09/15/20

4.5 out of 5

Hugely powerful software that I find much easier to use than many of the alternatives.

What do you like best? The functionality is excellent, with advanced automation working well out of the box, even on the lower packages. Historically, it seems like there has only been one option (Infusionsoft) offering this advanced functionality and, although a couple of others have come along since, ActiveCampaign was the first app I'd seen that offered similar advanced automation functionality while being much cheaper and so, so much easier to use. On the whole I really like the ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].