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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 531-540 out of 1887

ZJ

Zach Johnson

10/14/20

5 out of 5

Great CRM and email automation

We made the switch to active campaign about 6 months ago. We are very happy with the platform and ease of use. The tutorial videos make it easy to learn how to use the software more effectively. I especially love how intuitive the automation builder is. We are very happy with the product.

RH

Roy Hall

10/14/20

5 out of 5

I have been with ActiveCampaign now for…

I have been with ActiveCampaign now for 6 months. I migrated over from another large CRM. This is so much easier to use, and I am getting great feedback on activity of my automation. Highly recommend this platform.Roy Hall MD

FS

Frédéric Surin

10/13/20

5 out of 5

Great experience

Very nice experience with ActiveCampaign.Easy to implement and very efficient to manage my sales channels.Top customer service.I was offered a gift card to write this review.I am grateful for their service

K

Katha

10/13/20

5 out of 5

Finally at home

After having used some other email providers, I am finally at home with Active Campaign. I like the fact that it's quite easy to handle and nevertheless has so many useful options for a thriving online business.

BA

Becky Auer

10/13/20

5 out of 5

What TOOK ME SO LONG?

Super easy to use! Especially in comparison to Infusiosoft! UGH That was a nightmare. Anyway...I can't believe I waited 13 YEARS to switch over. And wasted ALL THAT MONEY. If you are considering switching, DO IT! Great customer service, easy to use and set up.

JW

Julie Wendt

10/12/20

3 out of 5

Not great unless you're a marketing professional

This is a robust tool but it's not for the average practitioner who is wanting to create a newsletter and do basic marketing. It's really for marketing professionals. The interface is not intuitive and unless you want to make marketing your job, it's too complicated for the average practitioner. I switched to a more straight forward user interface.

AB

Alice Brownridge

10/12/20

4 out of 5

Great mailer with online support

Great mailer with online support. I’m totally new to mailers so it’s a steep learning curve for me with all the terms but with lots of help from online support we are learning.

OW

Oliver W. Jordan

10/12/20

4 out of 5

Pretty good service overall

Pretty good service overall. Checks many of the boxes of automation that over platforms lack.

GG

Greg George

10/12/20

5 out of 5

Automation, and Audience Management At its Finest!

I'm a huge fan of Active Campaign. Its a great alternative for companies who dont have the budget or need for HubSpot or Marketo. The robust automation, tagging, bulk tagging, and onsite functionality is amazing!! Easy to implement, and reliable. The Saleforce integration/App is great as well!Highly recommend.

EG

Ebony Green Coach Eb

10/12/20

5 out of 5

I love AC because it is flexible and scalable.

I love Active Campaign (AC) because it can do almost anything I can dream up as an entrepreneur. It grows as my business grows. AC can automatically adjust tags and email sequences based upon stuff my clients do like clicking on things on my website, engaging with me on social media, and viewing my teaser content on my client portal which is built with MemberVault.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].