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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 521-530 out of 1887

MA

Melanie Ammerman

10/16/20

4 out of 5

ActiveCampaign has the features we need…

ActiveCampaign has the features we need for our small business; however, the dashboard is sometimes difficult to navigate initially. Once learned, it works well, but finding where to create and edit items does need to be figured out.

KF

Kelly Farrell

10/15/20

5 out of 5

Our team has embraced Active Campaign

Our team has embraced Active Campaign to help streamline and manage our prospects and intake processes. The integration through our website and email is invaluable. The onboarding process was very well-supported and I was very happy with the level of support we received at the beginning to do the training and make the best use of all of the available tools. The Deals feature has been a game-changer in our CRM processes and client retention. The email campaigns are very easy to use and ...

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MK

Michael K.

10/15/20

4 out of 5

I really like Active Campaign

I really like Active Campaign. We mainly use it for email automation and the sending of campaigns. I find the sales component a bit cumbersome, which is why we use a different CRM here.All in all, I would buy active campaign again.

PL

Patience Lai

10/15/20

3 out of 5

Not too user friendly unless you have been trained

I'm using ActiveCampaign for my e-commerce business. There're always some unmanageable fixes that would need a support team either from ActiveCampaign or professional technical team to help. Simple as putting together several image blocks to make a display grid. Even if you make sure the images you are going to replace is at the same size as the ones in your grid, the grid could fall apart during the update. And not to mention when we add product blocks, and pull in collections, it only ...

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S

Steve

10/15/20

5 out of 5

Best "Bang for the Buck" Email Marketing Software

I have used several email marketing platforms in the past but ActiveCampaign is by far the best "bang for the buck" on the market. Their platform is very user friendly and the learning curve is minimal. Their system automatically syncs with Woo Commerce allowing for very easy integration and tracking for all of my website needs.The email marketing funnels you can create are also very intuitive and have plenty of options as far as setting up a lot of conditional fields. Overall ...

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J

Justin

10/15/20

5 out of 5

I'm a professional marketer and the…

I'm a professional marketer and the features AC offers has been doing the job for me. Very happy with the service, the support and the overall professionalism of the company as a whole. Will continue to use and recommend for a long time!

PM

Peepal Mortgages

10/14/20

4 out of 5

Advanced Automations with advanced…

Advanced Automations with advanced reporting, plus the optional feature of CRM with Sales Automation on the Plus plan makes it a powerful tool for the Marketing and Sales Team. Highly recommend it!

B

Beatriz

10/14/20

4 out of 5

I am really happy with my choice

I have been using Active Campaign for 3 years and I am really happy with my choice. It allows me to establish contact with potential customers to build a relationship based on trust, as well to keep the contact with those who already bought from me, so they become loyal clients.I had already used other "similar" tools with that purpose before discovering Active Campaign, but they did not completely matched my needs. I found in Active Campaign what I was looking for.The tool is visually ...

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AT

Annie Tao

10/14/20

5 out of 5

We are really happy with ActiveCampaign…

We are really happy with ActiveCampaign for our newsletters and notificaition automation. Their customer support is great and they offer help for free. Super easy to use and has a lot of potential if used properly. Highly recommended

JP

John P.

10/14/20

5 out of 5

Great Onboarding and Full Funnel

We are a small company that was looking to dip our toe in the automation pool. After a lot of research, we settled on ActiveCampaign and have never regretted it. The onboarding experience was great. They made sure that we were comfortable with the application before launching our first campaign and since then, we've been off and running. Active Campaign integrates easily with our Wordpress site and we're now have a full marketing funnel for lead acquisition and nurturing. The CMS isn't as ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].