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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 491-500 out of 1887

DL

Dan Laguardia

10/28/20

5 out of 5

I wish I migrated sooner.

My company helps businesses with their online marketing and having migrated 1 business to ActiveCampaign, I can't wait to get every one of my clients over. The tools are great, the automations are great, the delivery rate is great, and when you do need technical support, they are great too.

M

Matt

10/27/20

4 out of 5

Customer service is awesome! Sometimes hard to find a feature.

Easy to design emails and keep up with all your contacts. It is hard to find some features at times (reason for 4 stars), but customer service is always quick to respond and help with a tutorial. ActiveCampaign's customer service is definitely a 5 star though!

KM

kev michaels

10/27/20

5 out of 5

great CRM with AMAZING automation controls

we were looking for a CRM system with built in automation, as we needed the ability to create custom automation workflows for different types of clients. I reviewed many systems with built in automation, and even through about linking them with zapier. then...I came across ActiveCampaign, a CRM with built in automation. I was GREATLY surprised by the amount of options they had in their automation tools. I was able to build out our custom automations, impressing some of the AC support staff ...

Read more

AR

Agustin Rubini

10/27/20

5 out of 5

Activecampaign rocks

I used Activecampaign for a virtual summit, great functionality for email automation using their automation tools. Great customer service too. I stopped the service because I am not running summits right now but will definitely come back to them

ZA

Zenia at Swift Movement Academ

10/26/20

5 out of 5

Really loved this platform

Really loved this platform. Super simple and effective!

TM

The Marketing Generator

10/25/20

4 out of 5

I Tell Everyone About Active Campaign

I've been an Active Campaign user for some years now. Two things initially attracted me: flexible pricing and automations. The automations are easy to build and can be tailored to your exact requirements. The pricing remains competitive and great value for money. Additionally there are many integrations you can use but I confess to not using many of them. If you're looking for a well laid out, easy to use CRM with as many bells and whistles as you care to add, Active Campaign is for you.On ...

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AB

Andrei-Sorin Baciu

10/25/20

5 out of 5

Great delivery rate

Great delivery rate. Thanks for The good job!

M

Maelynn

10/25/20

4 out of 5

Active Campaign is a very useful…

Active Campaign is a very useful marketing as well as a customer service tool. I love the API integrations. Its customer support is very responsive, which is great to have when having an issue ...

L

Lindsay

10/24/20

4 out of 5

Pretty much perfect

Great service! Highly recommended. I'm giving them 4 stars because when you create Automations and Campaigns, for some reason it doesn't automatically track all recipient data and you have to make sure to manually do this (i.e. replies, click-throughs). A little confusing to navigate sometimes, but otherwise perfect. Saved me lots of time in my business which is priceless.

SB

Sandie Balls

10/24/20

5 out of 5

It's a big yessss from me!

I couldn't recommend ActiveCampaign enough. I'm fairly new to automation when working with my business and a complete novice on the technical front. Since being introduced to ActiveCampaign I've never looked back. It's so user friendly and the help function for me has been invaluable. I've recommended this to so many people, I really can't speak highly enough.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].