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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 81-90 out of 1014

CW

Collin W

01/18/22

5 out of 5

"Easy to use and does everything we need and more!"

What do you like best about Act-On? The platform is easy to use and navigate without having to be a coding expert. The WYSIWYG editor is user friendly. It's easy to toggle between HTML and visual view when creating emails.

NT

Nitin T

12/25/21

4 out of 5

"Act-on marketing automation review"

What do you like best about Act-On? The workflow builder to create nurturing flow (customer journey) is really simple to use and supports multiple scenarios and a mix of channels

NT

Nitin T

12/25/21

4 out of 5

"Act-on marketing automation review"

What do you like best about Act-On? The workflow builder to create nurturing flow (customer journey) is really simple to use and supports multiple scenarios and a mix of channels

DJ

Debby J

12/09/21

5 out of 5

"Act-On is opening a huge door of possibilities that I never knew existed."

What do you like best about Act-On? The ability to connect more with members. Used to feel like the only way we could really connect was face to face. Now I am learning more about them and how I can better support them.

R

Raquel

12/03/21

5 out of 5

It is very easy to use

PROS: You only need two weeks to set-up Act-On. Far less time compared to the usual 3 weeks to 3-month wait we experienced before. This makes it by far the best Marketing Management and Lead Management tool. It also handles a large number of data well. This makes it perfect for mid-sized businesses.

R

Rosalee

11/24/21

4 out of 5

Great tool for sale professionals

PROS: I can keep track of the recipients who engage with our emails, allowing us to concentrate our efforts on them. It also has detailed reports where you can see how many people opened your messages or engaged with it. It also integrates well with SalesForce, giving us info about each of our recipients.

R

Rosalee

11/24/21

4 out of 5

Great tool for sale professionals

PROS: I can keep track of the recipients who engage with our emails, allowing us to concentrate our efforts on them. It also has detailed reports where you can see how many people opened your messages or engaged with it. It also integrates well with SalesForce, giving us info about each of our recipients.

J

Javier

11/23/21

5 out of 5

It is a highly functional tool

PROS: It is easy to use and user-friendly. It has everything you need to start your campaigns.

AU

Anonymous User

11/16/21

4.5 out of 5

"Act-On Tools"

What do you like best about Act-On? Helpful to know the rate of opened emails. What do you dislike about Act-On?

AU

Anonymous User

11/16/21

4 out of 5

"Act-On has been a great resource to track response and view rates discreetly."

What do you like best about Act-On? The ease of use with the plug in to Outlook. Also my companies ability to customize content with Act-On What do you dislike about Act-On?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].