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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Starts from $900 / Month

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 191-200 out of 1014

P

Pinkie

03/29/20

5 out of 5

It is the best marketing associate

PROS: I can create e-mails in a matter of minutes. It is very accessible too.

L

Lisette

03/27/20

5 out of 5

It gives you your money's worth

PROS & CONS What are the best aspects of this product? It has everything you need to execute a marketing plan.

L

Lisette

03/27/20

5 out of 5

It gives you your money’s worth

PROS: It has everything you need to execute a marketing plan.

GL

Geoffrey L

03/22/20

4.5 out of 5

"ACT-ON Review"

What do you like best about Act-On? Ease of use. Spam checkers. Ease of reporting tools. Email setup is very simple. What do you dislike about Act-On?

RM

Rachel M

03/19/20

4 out of 5

"Great Marketing Automation Tool"

What do you like best about Act-On? Ease of use, everything is self explanatory What do you dislike about Act-On?

OS

Otis S

03/18/20

5 out of 5

"Marketing Associate"

What do you like best about Act-On? Easily accessible and I can create E-mail blasts in a matter of minutes What do you dislike about Act-On?

RH

Richard H

03/18/20

4.5 out of 5

"Invaluable tool for a sales professional"

What do you like best about Act-On? It's very useful to know how engaged your recipient is in your communication with them, and just as importantly understanding who hasn't seen your emails, for whatever reason - maybe it's gone to spam?

AU

Anonymous User

03/17/20

5 out of 5

"Act-On is for those serious on squeezing all your dollar's worth."

What do you like best about Act-On? It is a complete platform, it has everything you need to execute an ambicious marketing plan. What do you dislike about Act-On?

AC

Ankit C

03/17/20

5 out of 5

"Act-On is an amazing automation platform that makes your life easy."

What do you like best about Act-On? A- B testing tool as the industry needs change everyday. What do you dislike about Act-On?

JL

Jenna L

03/17/20

4.5 out of 5

"Easy to Learn, Great to Use"

What do you like best about Act-On? Most helpful is definitely the customer service. Also - the drag and drop feature of the email makes things from a design perspective simple. The team has been extremely helpful whenever I’ve had an issue within the tool as well.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].