Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Easy to use for SMB users and when you don't have ]Salesforce"

What do you like best about Act-On? Act-On really was our only choice because of the native integration to Microsoft Dynamics CRM (Pardot does not have). We felt other marketing platforms were too hard to use and expensive (and I've since learned that's true.)

"A “meh” experience "

What do you like best about Act-On? Their price was lower than competitors when purchased. What do you dislike about Act-On?

"great way to manage your leads and keep your pipeline moving"

What do you like best about Act-On? email notifications, ease of use and helps me to prioritize What do you dislike about Act-On?

"Act-On Software is Dynamic and Easy to Use"

What do you like best about Act-On? I have been using Act-On Software since coming on board at Ledgeview Partners. It is a leading marketing automation software platform for a reason. It covers everything you could want to do in a marketing automation platform, and offers key integrations that allow it to thrive. I enjoy it especially for the B2B marketplace since it allows insights into Twitter, LinkedIn and Facebook.

"Amazing Product and Top-Notch Customer Service Team"

What do you like best about Act-On? I love how simple and user-friendly the product is - but honestly the best part is the customer service - they are available all the time and very knowledgeable and friendly.

"Functionality at it's finest"

What do you like best about Act-On? Act-On is extremely easy to use and very customer friendly. From analytics, to customer support this platform has everything that you will need.

It gives you lots of information for lead generation

PROS: It integrates well with Salesforce, which is very important for us as it gives us insights into our clients.

Drives qualified leads fast

PROS: It is a great organizational tool, especially for my campaigns and one-off emails. I am very pleased with a lot of its features too: list maintenance, campaign set-up UX for email, form and landing page design, behavior scoring and notifications, and Salesforce connector.

The best tool to use for email marketing

PROS: It allows us to publish great content for the email and track its result at the same time. Since it integrates with Salesforce too, we were able to gain valuable information about our clients. Their tutorials and customer service is also superb. They are very supportive.

"A basic and relatively easy-to-use marketing automation tool... without the bells and whistles"

What do you like best about Act-On? Uploading a list of contacts and sending from Act-On the first time took all of an hour to learn. As far as basic email sending capability, this platform makes it as easy as most. It does provide the user the ability to develop workflows, automated sequences, and other such sequences, but these take a bit more learning. Also makes it quite easy to build, edit and publish landing pages with little to no coding experience.