NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

Add to compare

Starts from $900 / Month

See Plans & Pricing

Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

Are you using Act-On?

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 101-110 out of 1014

ML

Magdalene L

10/19/21

2.5 out of 5

"Previous Act On User"

What do you like best about Act-On? I liked that you could set up email automations in act on What do you dislike about Act-On?

C

Cloyd

09/30/21

4 out of 5

Easy to learn and use

PROS: Their support team is very helpful. They were able to answer all our inquiries. The drag and drop feature is also very convenient when it comes to designing your emails.

C

Cloyd

09/30/21

4 out of 5

Easy to learn and use

PROS: Their support team is very helpful. They were able to answer all our inquiries. The drag and drop feature is also very convenient when it comes to designing your emails.

AL

Adriana L

09/02/21

4 out of 5

"Easy to use and good customer service!"

What do you like best about Act-On? As a novice in marketing automation, Act-on is quite easy to use and user-friendly. The customer service is excellent, they're always available to help!

JS

Jennifer S

09/02/21

5 out of 5

"The nation's top development marketing automation technique"

What do you like best about Act-On? I appreciate the tremendous effect of Act-On, on our business and how much this has lightened our frameworks due to the many process automation related to marketing planning in total. We have no issues with it since its execution; it is straightforward to manage and operate, and it is also fast and convenient to learn for new users.

AL

Adriana L

09/02/21

4 out of 5

"Easy to use and good customer service!"

What do you like best about Act-On? As a novice in marketing automation, Act-on is quite easy to use and user-friendly. The customer service is excellent, they're always available to help!

ST

Shreyansh T

09/01/21

5 out of 5

"Easy to Use"

What do you like best about Act-On? This tool is easy to learn and use even if you don't have enough experience with marketing automation. The support is very supportive and ready to help with every step of marketing automation. Previously I was not happy with the reporting features in act-on but now they have added a new feature called Data Studio which allows us to generate different reports and target our marketing efforts accordingly.

AH

Amanda H

08/11/21

5 out of 5

"Easy product to use, good service and continuous technology enhancements."

What do you like best about Act-On? It's very user-friendly and easy to navigate. The automated programs created through Act-On have greatly improved our ability to deliver timely and relevant marketing. We've been with Act-On for over four years now and have continued to see the platform make enhancements and offer new tools to improve the overall experience for marketers. On the rare occasion where we have a support need, their team is very responsive and helpful.

AU

Anonymous User

08/10/21

4.5 out of 5

"Great for warming a new domain and IP"

What do you like best about Act-On? Act-On makes it easy to warm a new server, which is our primary use for the software. You can also hire Act-On consultants to assists in organizing a warming campaign.

AU

Anonymous User

07/27/21

4 out of 5

"Very Helpful with All of My Questions"

What do you like best about Act-On? Act-On helps you with dynamic tools to make your automated email campaigns come to life. If there is something in your email campaign that is more complex than what is given to you, Act-On will look into it for you and see if they would build it out for you. They want their customers to succeed in their marketing efforts and will look for many ways to optimize your account too.

Free vendor scorecard

Evaluate Act-On objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Act-On against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].