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8.9

SpotScore

Act-On - Marketing Automation Software

Act-On Reviews in September 2026: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.23

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Act-On Reviews & Ratings

4.23

Very Good

Based on 905 ratings & 1014 reviews

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Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terrible

(37)

Spotsaas Editor’s POV

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • User interface lets non-technical users navigate without advanced expertise.

  • Drag-and-drop email builder with customizable templates speeds up campaign creation.

  • Reporting tracks leads, digital activity, and ROI.

  • Extensive features can overwhelm newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 11-20 out of 1014

KM

Kabecca M

09/19/23

5 out of 5

"Efficient email marketing and communication"

What do you like best about Act-On? Multiple emails can be sent, each prepared in advance with a predetermined list of recipients, and even programmed so that if certain recipient don't open the initial email, they receive a follow up message or other helpful alternatives of sending. Thanks to it's effective spam filtering and and anti-spam methods, Act-On has a solid track record of getting emails into subscribers inboxes.

KM

Kabecca M

09/19/23

5 out of 5

"Efficient email marketing and communication"

What do you like best about Act-On? Multiple emails can be sent, each prepared in advance with a predetermined list of recipients, and even programmed so that if certain recipient don't open the initial email, they receive a follow up message or other helpful alternatives of sending. Thanks to it's effective spam filtering and and anti-spam methods, Act-On has a solid track record of getting emails into subscribers inboxes.

NH

Nicole H

06/29/23

5 out of 5

"Communications Manager"

What do you like best about Act-On? The helpful products, and superlative human support provided by my Account rep, but also from their very timely customer service group. As well, they have excellent training and product knowledge/self-learning resources available to users at all times via their Act On University: Connect platform.

NH

Nicole H

06/29/23

5 out of 5

"Communications Manager"

What do you like best about Act-On? The helpful products, and superlative human support provided by my Account rep, but also from their very timely customer service group. As well, they have excellent training and product knowledge/self-learning resources available to users at all times via their Act On University: Connect platform.

AU

Anonymous User

06/27/23

4 out of 5

"It's a robust marketing automation platform with useful integrations"

What do you like best about Act-On? We use the bulk email, automated programs and subscription management features the most. I enjoy that it is integrated with our CRM to provide valuable data to our field sales team.

EV

Emily V

06/22/23

5 out of 5

"Act-On helped us to optimize our email marketing campaigns and generate leads"

What do you like best about Act-On? I like many things about Act-On; the main one is its user interface; it is intuitive and offers excellent functionality and flexibility; it is an easy-to-use tool; we have not required excellent technical knowledge to adapt to its use, and the training for new users has been fast. It has a great variety of pre-designed templates for email campaigns; what I like most about it is that we can customize them to meet our specific requirements; the email editor ...

Read more

EV

Emily V

06/22/23

5 out of 5

"Act-On helped us to optimize our email marketing campaigns and generate leads"

What do you like best about Act-On? I like many things about Act-On; the main one is its user interface; it is intuitive and offers excellent functionality and flexibility; it is an easy-to-use tool; we have not required excellent technical knowledge to adapt to its use, and the training for new users has been fast. It has a great variety of pre-designed templates for email campaigns; what I like most about it is that we can customize them to meet our specific requirements; the email editor ...

Read more

KG

Kim G

06/12/23

5 out of 5

"Well Worth The Money!"

What do you like best about Act-On? Templates, Email-Blasting, Data Reporting and Customer Service - always around and willing to help! What do you dislike about Act-On?

KG

Kim G

06/12/23

5 out of 5

"Well Worth The Money!"

What do you like best about Act-On? Templates, Email-Blasting, Data Reporting and Customer Service - always around and willing to help! What do you dislike about Act-On?

TK

Trish K

06/08/23

4.5 out of 5

"Excellent onboarding experience with Act-On"

What do you like best about Act-On? I am a new customer, but not new to marketing automation. I've just completed initial onboarding and am very happy with the pace with which we were able to move through it as well as the depth of information covered. Now I'm excited to dig in on using the platform with my team.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].