AB Tasty Reviews in July 2026: User Ratings, Pros & Cons

AB testing platform with an excellent interface

PROS & CONS What are the best aspects of this product? The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests. What aspects are problematic or could work better? There are instances where the invalidation process of the JS cache hamper the update of the AB Tests. ...

Amazing Platform!

What do you like best? Love how easy the tool is to use. Can easily create real time experiences as set up is really quick. AB Tasty team constantly improving the platform based on customers feedback. It's great to see a company listening to the customers opinion. Great library of widgets. What do you dislike? I wish they offered a more dedicated support. I think it would be great if they offered immediate support sometimes you may require more urgent support but the SLA I feel is ...

Solid AB Testing Platform. Useful for nontechnical users.

What do you like best? Easy to use for nontechnical users. Also allows SPA support that functions very well with our needs. Comes with functions that allow me to skip having to go to developers like using exit modals. What do you dislike? Harder for nontechnical users to set up GA tracking. Also, sample sizes need to be calibrated from the base CR better. Reporting can be improved by having it those filters come in as easily as Excel pivot tables than having to go through ...

Great software, always improving.

What do you like best? They have a very user-friendly UI. They've thought through their product carefully, and built solid documentation to support the tricky bits. So the situations in which I really need their technical support to answer a question or come to the rescue are relatives rare. What do you dislike? Two things primarily: 1 - It's difficult to execute custom javascript (at least if you're using a REACT-based site like ours). The way that AB Tasty times some of its ...

Robust tool with a learning curve

What do you like best? This tool has a lot of great capabilities. Not only can you run just about any A/B test (especially if you have support hours to use their devs when you need extra help), but you can also do a lot with their NPS widget. I love the built-in widget library, that makes this tool stand out from others. I've also been quite happy with their account support team - the reps have worked with me to utilize Asana for testing projecting management. It's hugely helpful that ...

Simple, Friendly, Easy but very Powerful

What do you like best? I like its simplicity... but you can do a lot of useful things with it. For testing, it has a very friendly interface. It’s a top easy-to-use tool. You don’t have to be a master coder to take advantage of it. We are using the customization tool a lot, that allows us to make small and fast UX and functional modifications and personalizations without using our dev team and all that stuff to release a new versión of the website. This way, we don’t have to wait for ...

Improving convertion rate

What do you like best? Personalization opportunity for e commerce improve the sales convertion rate significantly What do you dislike? Only see benefits of leveraging the solution. What problems are you solving with the product? What benefits have you realized? ROI is obvious, customer experience is significantly improved too!

They suggest several tools to implement to convert and boost our KPI on website.

What do you like best? The proximity with the AB Tasty Team and the rapidity. What do you dislike? For a multinational group as L'Occitane, we can do rework without knowing it, because each countries implement their experiences and it would be great to centralize it to avoid rework. What problems are you solving with the product? What benefits have you realized? We so much gain time to implement new disposition test to convert because our internal IT team are not available to do ...

Excellent Tool

What do you like best? I like the usability of the platform and the way to implement some tests easily. I like the AB Tasty's support, we can talk via a chat directly on a platform and they are super reactive! I like to collaboration with AB tasty, our CSM is very competent, we learn a lot on the best pratises. What do you dislike? Sometimes it's quite technical but fortunately we have an AB tasty technical support who help us to develop tricky tests. What problems are you ...

We have just started using ABTasty and we love it!!!

What do you like best? The flexibility and unlimited features + user-friendly UI makes it an incredible tool to expand our CRO and other outside the box ideas above and beyond What do you dislike? Would be good initially to get some campaign suggestions/audit old ones What problems are you solving with the product? What benefits have you realized? Speed of Execution and Splitting traffic on the go A/B tests for several channels at an incredible pace