NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Spotsaas logo
Last updated:

6 Best Bitly Alternatives in 2026 — Free Options Included

Explore 6 alternatives to Bitly — vetted by our editors with real user reviews, pricing, and feature comparisons.

6 free Bitly alternatives worth comparing

Quick answer

Among free url shorteners alternatives to Bitly, the leaders are BL.INK, Replug and Linkjoy. BL.INK ranks number one with a SpotScore of 8.9 and 4.17★ from real users. All 6 are compared on score, rating, and price below.

The best Bitly replacement depends on your team, but this ranking narrows it down fast. These 6 url shorteners free alternatives lead on SpotScore, a measure of verified satisfaction and market presence, plus star ratings and pricing. Editors vet each entry. Start with the comparison table, then read each section below.

ProductSpotScoreRatingPricingBest for
BL.INKShorten your URLs and amplify your reach.8.9★★★★☆ 4.17(86)Freefrom $48/moteams of all sizes
ReplugRevolutionize URL sharing with embedded thumbnails – Replug8.7★★★★★ 4.76(19)Freefrom $15/moteams of all sizes
LinkjoyBoost your social reach with Linkjoy.8.5★★★★★ 5(1)Freefrom $4.99/mosmall & mid-size businesses
lc.cxShorten, track and share your links easily.8.5★★★★★ 4.95(22)FreeFree Trial · Freemium · Subscriptionteams of all sizes
DelivrShorten your links, unleash your possibilities.8.5★★★★☆ 4.47(15)Freefrom $25/moteams of all sizes
SHORBYStreamline your links, maximize your reach.8.1★★★★☆ 4(10)Freefrom $15/moteams of all sizes

8.9

SpotScore

BL.INK - URL Shorteners

BL.INK

Shorten your URLs and amplify your reach.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

86 verified reviews

Add to compare

What is BL.INK?

Bl.Ink is a URL shortener and browser addon that allows to shorten any url. Simply open the Bl.Ink bookmarklet on any website, and then select the amount of letters want to use to shorten that page's url. Bl.Ink will allow to save, tweet, post and share to favorite websites for free. Create a ...

Read more about BL.INK
Free TrialTry Free →·

BL.INK offers custom pricing plan

8.7

SpotScore

Replug - URL Shorteners

Replug

Revolutionize URL sharing with embedded thumbnails – Replug

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

19 verified reviews

Add to compare

What is Replug?

Replug is an innovative solution to the problem of URL shortening services. The way most URL shortening services work is they store the full shortened URL on their server, and only expose a link to it. This leaves URLs vulnerable to being scraped, can lead to duplicate URLs being generated and ...

Read more about Replug
Free TrialTry Free →

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year
Advertise your product

8.5

SpotScore

Linkjoy - URL Shorteners

Linkjoy

Boost your social reach with Linkjoy.

Best for: SMB teams · Mid-market

Start Free Trial

5.0

1 verified reviews

Add to compare

What is Linkjoy?

Linkjoy is an intuitive software to strategically manage your social media presence. With Linkjoy, creators get control over lead generation, payment receivables and retargeting. The platform helps to generate Instagram friendly bio-links, and shorten URLs for retargeting. You can even create ...

Read more about Linkjoy
Free TrialTry Free →

8.5

SpotScore

lc.cx - URL Shorteners

lc.cx

Shorten, track and share your links easily.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

22 verified reviews

Add to compare

What is lc.cx?

lc.cx is a URL shortening service which can shorten URLs, track clicks, and share links on Twitter, Facebook, Google+, Reddit and more. It can process short URLs from standard http:// URIs and bit.ly/ URIs and output a shortened branded http:// link along with the usual stats we provide. There ...

Read more about lc.cx
Free Trial

8.5

SpotScore

Delivr - URL Shorteners

Delivr

Shorten your links, unleash your possibilities.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

15 verified reviews

Add to compare

What is Delivr?

Delivr is a full featured URL Shortening service for anyone to use. It supports both POST and GET data formatted in either plain text or JSON, it handles multiple links on one page, and supports both single-use shortens and re-shortens. All services are provided free of charge with no ...

Read more about Delivr
Free TrialTry Free →·

Delivr offers custom pricing plan

8.1

SpotScore

SHORBY - URL Shorteners

SHORBY

Streamline your links, maximize your reach.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.0

10 verified reviews

Add to compare

What is SHORBY?

SHORBY is a URL shortener. Shorten, share and get analytics for links! SHORBY will automatically shorten any link to give it and track hits on the shortened link via Google Analytics - which will then be displayed nicely in a web UI or via API if user wants to integrate it into the application. ...

Read more about SHORBY
Free TrialTry Free →

How Bitly competitors stack up

Bitly competes with 6 other url shorteners tools tracked on Spotsaas. The closest by feature overlap are BL.INK, Replug and Linkjoy. Each is compared against Bitly on rating, pricing and feature coverage below.

Sites and apps like Bitly

Searches for "sites like Bitly" and "apps like Bitly" land on the same set of options as "Bitly alternatives" — the 6 options below cover both, whether you want a like-for-like replacement or something lighter.

Why each made our Bitly alternatives list

BL.INK8.9Best for teams of all sizes

Easy to use and explain.

Watch for: Limited click tracking beyond a certain threshold in selected plans.

Replug8.7Best for teams of all sizes

Great for managing custom shortened links with various call-to-action options and tracking features.

Watch for: Limited customization options in the Marketplace for additional apps and connectors.

Linkjoy8.5Best for small & mid-size businesses

Intuitive link management

Watch for: Limited analytics features

lc.cx8.5Best for teams of all sizes

Fast, efficient, and immediately operational tools for creating links for clients.

Watch for: Limited customization options may restrict advanced functionalities.

Delivr8.5Best for teams of all sizes

Easy to use with excellent customer service for creating and customizing QR code campaigns.

Watch for: Pricing could be more competitive, and the free version could include more features with fewer limitations.

SHORBY8.1Best for teams of all sizes

Supports 300+ URL shortening services

Watch for: Limited customization options

Why teams look for a Bitly alternative

If you're considering a Bitly alternative, you're probably running into one of these:

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.
  • Lack of customer support responsiveness, making issue resolution difficult.
  • QR codes created may become inactive after a trial period, requiring a paid subscription for continued use.
  • Reports of deceptive advertising and pricing practices, potentially leading to unexpected charges.

How to compare Bitly alternatives

Looking at the 6 url shorteners free alternatives through the data: 6 offer a free tier; paid plans run $4.99–$48, with Linkjoy the cheapest entry point; and Linkjoy is the highest rated at 5★ across 1 reviews.

How we decide the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Bitly are Linkjoy (5.0★), lc.cx (5.0★), Replug (4.8★). Compare all 6 alternatives side-by-side above.

When evaluating alternatives to Bitly, prioritize: UTM Builder, URL Shortening, Link Retargeting, Link Branding, Link Analytics, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Bitly starts from $21 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Bitly is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose a Bitly alternative with confidence

  • On a budget / just exploring: start with a free tier — BL.INK, Replug and Linkjoy let you evaluate without paying upfront.
  • If real-user ratings matter most: Linkjoy has the strongest star rating (5★) among the options with verified reviews.
  • Want the safest pick: BL.INK has the highest Spotsaas Score (8.9) in this list — a strong default if you're unsure.

Getting off Bitly without the headaches

Before you commit to leaving Bitly, validate the fit. Export your data, check the import works, and confirm your essential features carry over. Pilot the switch with a free trial, then go all in, keeping Bitly open as a safety net until you're settled.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].