What is Match & Merge?
What does 'Match & Merge' mean?
Match and Merge in ETL (Extract, Transform, Load) tools is a feature that identifies and combines duplicate or similar records from multiple data sources during the data integration process. It uses algorithms to match records based on predefined criteria, such as names, addresses, or other key attributes, and merges them into a single, consistent record. This process helps improve data accuracy and integrity by eliminating redundancies and ensuring that only unique, consolidated data is loaded into the target system. The Match and Merge feature is essential for maintaining clean, reliable datasets for analysis and reporting.
List of software with Match & Merge functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].