Account Based Marketing
Account Based Marketing is a strategic approach that focuses on targeting specific high-value accounts and tailoring marketing efforts to their unique needs and preferences. It aims to create personalized and relevant experiences for each account, rather than mass communication to a broader audience. This technique uses data and insights to identify and prioritize key accounts with the potential for high revenue and long-term partnerships. It then aligns sales and marketing efforts to reach and engage decision-makers in those accounts, ultimately driving more qualified leads and conversions. One of
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
