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Zoho Marketing Automation vs Gleam Comparison

Last updated:

Zoho Marketing Automation

3.8(23 reviews)

Starting at $23 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generat…

Gleam

4.7(168 reviews)

Starting at $79 /Month

  • Large Enterprises
  • Medium Business

Gamify is a gamification software that will motivate employees and customers to take the actions, and make it fun for them to do so. The software comes with many features, including leader boards, badges, levels, points,…

Gleam leads on user satisfaction with a 4.7-star rating across 168 reviews.

Zoho Marketing Automation vs Gleam — at a glance

FeatureZoho Marketing AutomationGleam
Rating3.8 / 54.7 / 5
Reviews23168
Starting price$23 /Month$79 /Month
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareGamification Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2GDPR
Data residencyGlobalGlobal

Key differences between Zoho Marketing Automation and Gleam

  • Pricing: Zoho Marketing Automation starts at $23 /Month, while Gleam starts at $79 /Month.
  • Free trial: Zoho Marketing Automation offers a free trial; Gleam does not.
  • User satisfaction: Gleam scores higher with a 4.7-star average.
  • Deployment: Zoho Marketing Automation supports SaaS/Web/Cloud; Gleam supports SaaS/Web/Cloud.

Zoho Marketing Automation vs Gleam — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Gleam - Gamification Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Zoho Marketing Automation

Best for

Large Enterprises, Medium Business, Small Business

Gleam

Best for running engaging gaming promotions and customer giveaways with strong platform integrations.

Choose if
  • You need robust integrations with gaming platforms like Discord and Steam.
  • Your team requires responsive and efficient customer support for quick issue resolution.
  • You want a feature-rich platform tailored for marketing agencies and customer engagement campaigns.
Consider alternatives if
  • Your organization has strict data privacy requirements due to aggressive data collection practices.
  • You need a simple, beginner-friendly gamification tool with minimal setup complexity.

Zoho Marketing Automation typically suits Large Enterprises and Medium Business. Gleam tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across ... Read More about Zoho Marketing Automation

Gamify is a gamification software that will motivate employees and customers to take the actions, and make it fun for them to do so. The software comes with many features, including leader ... Read More about Gleam

Entry Level Pricing

  • Starts from $23 , Billed Yearly
  • Starts from $79 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

8.5/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

3.8

(23)

Best Company Size

Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Gleam has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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How do Zoho Marketing Automation and Gleam Compare on Features?

Total Features

10 Features

9 Features

Unique Features

No unique features

No unique features

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Compare Zoho Marketing Automation and Gleam on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $23 , Billed Yearly
      • $79 , Billed Yearly

      Pricing Plans

      • Standard

        • Unlimited automated emails

        • Number of visitors = 2 * lead count

        • Touchpoints

        Show more +

      • Premium

        • Includes features of Standard plan, plus

        • Smart pop-ups and OnSpot forms

        • Website missed goals

        Show more +

      • Pro Plan

        • Pro Competitions

        • Pro Rewards

        • Repeat Action Limit of 5

        Show more +

      • Business Plan

        • Business Competitions

        • Business Rewards

        • Repeat Action Limit of 20

        Show more +

      • Premium Plan

        • Premium Competitions

        • Premium Rewards

        • Repeat Action Limit of 15

        Show more +

      Pricing Page

      Zoho Marketing Automation pricing
      Gleam pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Zoho Marketing Automation User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      49

      29

      5

      1

      2

      158

      6

      0

      1

      10

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is mixed to positive across 86 reviews, with clear strengths and a few common watchouts.

      What buyers like

      • Interface is easy to use even for beginners.
      • Integrates with Zoho CRM and other Zoho applications, ensuring smooth workflows.
      • Automation features save time and effort in managing campaigns.

      Common complaints

      • Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.
      • Steep learning curve for new users exploring the entire spectrum of features.
      • Some users report underutilizing its marketing functionalities, especially compared to other platforms.

      Buyer sentiment

      Overall positive sentiment highlights excellent customer support and feature richness, tempered by privacy concerns and complexity for new users.

      What buyers like

      • Customer support responsiveness
      • Ease of running competitions
      • Gaming platform integrations

      Common complaints

      • Data privacy concerns
      • Complexity for new users

      Pros and Cons

      • Comprehensive marketing management tools

      • Strong lead generation capabilities

      • Easy integration with popular apps

      • May lack advanced features for larger teams

      • Basic reporting may not meet all needs

      • Efficient and responsive email support for quick issue resolution

      • User-friendly platform with excellent customer service

      • Wide range of features tailored for the gaming industry including Discord and Steam integration

      • Aggressive collection of user data raising privacy concerns

      • Limited free features forcing reliance on paid plans

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Zoho Marketing Automation or Gleam? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      Lead Capture screenshot

      10 Screenshots

      Gleam screenshot

      4 Screenshots

      Videos

      video-0

      1 Videos

      No videos available.

      Top Alternatives to Zoho Marketing Automation and Gleam in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Zoho Marketing Automation or Gleam?
      Gleam edges out the other on user ratings (4.7 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Zoho Marketing Automation and Gleam offer a free trial?
      Zoho Marketing Automation offers a free trial. Gleam does not.
      What is the starting price of Zoho Marketing Automation vs Gleam?
      Zoho Marketing Automation starts at $23 /Month. Gleam starts at $79 /Month.
      What are the top alternatives to Zoho Marketing Automation?
      Top alternatives to Zoho Marketing Automation include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.
      What are the top alternatives to Gleam?
      Top alternatives to Gleam include Arcade, nGAGEMENT, Klujo, Gamifier, LeadFamly.