Voluum vs Pathmatics Comparison
Voluum
Starting at $69 /Month
- Large Enterprises
- Medium Business
Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search with streaming data in real-time.…
Pathmatics
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platfo…
Pathmatics leads on user satisfaction with a 4.4-star rating across 690 reviews.
SpotSaaS Analysis
VoluumPathmatics
The core difference between Voluum and Pathmatics is that Voluum is a performance marketing software with a clear pricing structure, while Pathmatics focuses on digital advertising intelligence without publicly listed pricing. Ideal buyers for Voluum are businesses looking for a budget-friendly solution for tracking and optimizing their marketing campaigns, whereas Pathmatics is suited for companies seeking insights into their competitors' advertising strategies.
- Performance marketing software - Clear pricing at $69 - Ideal for tracking and optimizing campaigns - Suitable for budget-conscious businesses - Focuses on campaign performance - User-friendly interface
- Digital advertising intelligence platform - Pricing not publicly listed - Ideal for competitive advertising insights - Analyzes ad spend and strategies - Suitable for marketing teams - Offers comprehensive data analytics
Voluum vs Pathmatics — at a glance
| Feature | Voluum | Pathmatics |
|---|---|---|
| Rating | 3.3 / 5 | 4.4 / 5 |
| Reviews | 174 | 690 |
| Starting price | $69 /Month | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Online | 24/7 (Live rep), Online |
| Certifications | — | — |
| Data residency | Global | US |
Key differences between Voluum and Pathmatics
- Pricing: Voluum starts at $69 /Month. Pathmatics pricing is not publicly listed.
- User satisfaction: Pathmatics scores higher with a 4.4-star average.
- Deployment: Voluum supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pathmatics supports SaaS/Web/Cloud.
Voluum vs Pathmatics — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
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Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Voluum typically suits Large Enterprises and Medium Business. Pathmatics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search ... Read More about Voluum | Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ... Read More about Pathmatics |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
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Compare Voluum and Pathmatics on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
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Data Residency | 🌐 Global | 🇺🇸 US |
Voluum User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is mixed across 115 reviews, so it is worth reviewing the tradeoffs closely. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 186 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Nestle  Mediacom  Mindshare |
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Media and Screenshots
Screenshots | No screenshots available. |  2 Screenshots |
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Videos |  3 Videos |  2 Videos |
Top Alternatives to Voluum and Pathmatics in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Voluum or Pathmatics?
- Pathmatics edges out the other on user ratings (4.4 vs 3.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Voluum and Pathmatics offer a free trial?
- Neither Voluum nor Pathmatics currently lists a free trial.
- What is the starting price of Voluum vs Pathmatics?
- Voluum starts at $69 /Month. Pathmatics starts at Contact for pricing.
- What are the top alternatives to Voluum?
- Top alternatives to Voluum include Affise, AffTrack, ClickInc, TrackingDesk, RedTrack.io.
- What are the top alternatives to Pathmatics?
- Top alternatives to Pathmatics include TrackMaven, JustControl.it, Vidooly, Adjust, ibi Analytics Platform.