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Upfluence vs Traackr Comparison

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Upfluence

4.2(211 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Upfluence is web-based software that makes it easier than ever to do influencer marketing. Find the right influencers, schedule campaigns and track ROI using scalable SaaS platform. It manages campaigns more effectively…

Traackr

4.2(178 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Traackr empowers marketers to effectively reach, engage with, and measure the success of brand advocates, aka influencers. It does this by contextualizing the content that influencers create so user can target paid, owne…

Upfluence vs Traackr — at a glance

FeatureUpfluenceTraackr
Rating4.2 / 54.2 / 5
Reviews211178
Starting priceContact for pricingContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryInfluencer Marketing SoftwareInfluencer Marketing Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyUSGlobal

Key differences between Upfluence and Traackr

  • Deployment: Upfluence supports SaaS/Web/Cloud; Traackr supports SaaS/Web/Cloud.

Upfluence vs Traackr — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Influencer Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Upfluence - Influencer Marketing Software
Talk to an expert
Talk to an expert
Traackr - Influencer Marketing Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Upfluence

Best for scalable, all-in-one influencer marketing campaign management.

Choose if
  • You need a unified platform for influencer discovery, scheduling, and ROI tracking.
  • Your marketing team manages multiple or growing influencer campaigns requiring scalability.
  • You are a medium to large business focused on social media and brand awareness.
Consider alternatives if
  • You have a very limited marketing budget and need transparent pricing upfront.
  • You are a very small team without dedicated marketing resources seeking simplicity.

Traackr

Best for targeted influencer marketing with deep content contextualization.

Choose if
  • You need to segment influencers across paid, owned, earned, and shared media.
  • Your team requires uncovering influencer passions for precise campaign targeting.
  • You are a medium or large business with marketing managers or brand strategists.
Consider alternatives if
  • You are a small business with limited marketing budget.
  • You want quick, out-of-the-box influencer lists without customization.

Upfluence: Best for scalable, all-in-one influencer marketing campaign management. Traackr: Best for targeted influencer marketing with deep content contextualization.

Description

Upfluence is web-based software that makes it easier than ever to do influencer marketing. Find the right influencers, schedule campaigns and track ROI using scalable SaaS platform. It ... Read More about Upfluence

Traackr empowers marketers to effectively reach, engage with, and measure the success of brand advocates, aka influencers. It does this by contextualizing the content that influencers ... Read More about Traackr

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Medium BusinessLarge Enterprises
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Traackr has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Compare Upfluence and Traackr on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Other Details

      Organization Types supported

      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Upfluence User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      30

      0

      0

      2

      8

      101

      11

      3

      1

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment with users appreciating the platform's comprehensive influencer marketing capabilities and scalability.

      What buyers like

      • Comprehensive campaign management
      • Scalability
      • ROI tracking

      Common complaints

      • Pricing transparency
      • Complexity for small teams

      Buyer sentiment

      Overall positive sentiment with users appreciating the platform's targeting capabilities, though pricing and setup complexity are noted concerns.

      What buyers like

      • Targeted influencer engagement
      • Content contextualization
      • Media strategy integration

      Common complaints

      • Pricing transparency
      • Setup complexity

      Pros and Cons

      • Comprehensive influencer discovery and campaign management in one platform

      • Scalable SaaS solution suitable for growing marketing needs

      • Effective ROI tracking for influencer campaigns

      • Pricing is quotation-based and not publicly disclosed

      • May be complex for very small businesses or teams without dedicated marketing resources

      • Ability to contextualize influencer content for targeted media strategies

      • Supports paid, owned, earned, and shared media segmentation

      • Helps uncover influencer passions and interests for precise targeting

      • Pricing is quotation based and not publicly available

      • May require significant setup and customization to fully leverage

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Verizon

      Verizon

      Amazon

      Amazon

      Kayak

      Kayak

      Coty

      Coty

      Coach

      Coach

      Cartier

      Cartier

      Media and Screenshots

      Screenshots

      Upfluence screenshot

      2 Screenshots

      No screenshots available.

      Videos

      video-0

      1 Videos

      No videos available.

      Top Alternatives to Upfluence and Traackr in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Upfluence or Traackr?
      Upfluence and Traackr are closely matched with equal user ratings of 4.2. The right choice depends on your team size, budget, and specific Influencer Marketing Software needs.
      Do Upfluence and Traackr offer a free trial?
      Neither Upfluence nor Traackr currently lists a free trial.
      What is the starting price of Upfluence vs Traackr?
      Upfluence starts at Contact for pricing. Traackr starts at Contact for pricing.
      What are the top alternatives to Upfluence?
      Top alternatives to Upfluence include AspireIQ, Influencity, HYPR, Adly, GRIN.
      What are the top alternatives to Traackr?
      Top alternatives to Traackr include Affiliatics, AspireIQ, Influencity, Upfluence, HYPR.

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