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Supermetrics vs Whatagraph Comparison

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Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Whatagraph

4.9(63 reviews)

Starting at $119 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Whatagraph is a dashboard solution that seamlessly syncs to an unlimited number of Google Accounts. Share, customize and work with team, any team or even multiple teams in real-time with Whatagraph. Collaborative editing…

Whatagraph leads on user satisfaction with a 4.9-star rating across 63 reviews.

Supermetrics vs Whatagraph — at a glance

FeatureSupermetricsWhatagraph
Rating4.4 / 54.9 / 5
Reviews64263
Starting price$69 /User/Month$119 /Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareDashboard Software
PlatformsSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2GDPR
Data residencyGlobalUS

Key differences between Supermetrics and Whatagraph

  • Pricing: Supermetrics starts at $69 /User/Month, while Whatagraph starts at $119 /Month.
  • User satisfaction: Whatagraph scores higher with a 4.9-star average.
  • Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Whatagraph supports SaaS/Web/Cloud.

Supermetrics vs Whatagraph — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Supermetrics - New SaaS Software
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Whatagraph - Dashboard Software
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Biggest differences

Start here before you go deeper into features.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Whatagraph

Best for marketing teams needing automated, collaborative Google Analytics reporting.

Choose if
  • You manage multiple Google Accounts and need seamless real-time collaboration.
  • You want to automate report generation to save time and reduce manual effort.
  • You prefer intuitive, customizable templates for clear and consistent data presentation.
Consider alternatives if
  • You require highly flexible or unique data visualization customization beyond templates.
  • You are a small business with a tight budget concerned about pricing barriers.

Supermetrics typically suits Large Enterprises and Medium Business. Whatagraph tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Whatagraph is a dashboard solution that seamlessly syncs to an unlimited number of Google Accounts. Share, customize and work with team, any team or even multiple teams in real-time with ... Read More about Whatagraph

Entry Level Pricing

  • Starts from $69 , Billed Yearly
  • Starts from $119

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

Not Available

9.3/10

User Ratings

Based on verified Spotsaas reviews

4.41

(642)

4.87

(63)

Best Company Size

51-500 employees500+ employees
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Software Demo

Demo

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Step 1 of 4

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How do Supermetrics and Whatagraph Compare on Features?

Total Features

4 Features

8 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Supermetrics and Whatagraph on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $69 , Billed Yearly
      • $119

      Pricing Plans

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Supermetrics pricing
      Whatagraph pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Installed - Windows
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Browser Based (Cloud)
      • Installed - Windows
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Supermetrics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      460

      211

      21

      6

      13

      58

      4

      1

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Buyer sentiment

      Overall positive sentiment highlighting ease of use, automation, and customer support with some concerns about pricing and integration stability.

      What buyers like

      • Ease of use
      • Automation of reporting
      • Customer support

      Common complaints

      • Limited integrations
      • Pricing concerns

      Pros and Cons

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      • Simplifies and automates report generation saving time and effort

      • Intuitive visualizations and customizable templates enhance data presentation

      • Strong customer service with prompt and helpful support

      • Limited integrations with niche or specific platforms

      • Pricing may be a barrier for small businesses

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Supermetrics or Whatagraph? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      Supermetrics API screenshot

      8 Screenshots

      Home Screen

      3 Screenshots

      Videos

      video-0

      5 Videos

      video-0

      3 Videos

      Top Alternatives to Supermetrics and Whatagraph in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Supermetrics or Whatagraph?
      Whatagraph edges out the other on user ratings (4.9 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Supermetrics and Whatagraph offer a free trial?
      Yes, both Supermetrics and Whatagraph offer a free trial.
      What is the starting price of Supermetrics vs Whatagraph?
      Supermetrics starts at $69 /User/Month. Whatagraph starts at $119 /Month.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.
      What are the top alternatives to Whatagraph?
      Top alternatives to Whatagraph include AgencyAnalytics, Reportz, iDashboards, DashThis, myDATA3.