Supermetrics vs Brandfolder Comparison
Supermetrics
Starting at $69 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…
Brandfolder
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Brandfolder is a digital asset management solution and replaces file cabinets, email boxes, Google Docs, and the like with a single, interconnected platform for all content. It provides a central space for you to search…
Brandfolder leads on user satisfaction with a 4.6-star rating across 885 reviews.
Supermetrics vs Brandfolder — at a glance
| Feature | Supermetrics | Brandfolder |
|---|---|---|
| Rating | 4.4 / 5 | 4.6 / 5 |
| Reviews | 642 | 885 |
| Starting price | $69 /User/Month | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business |
| Category | Marketing Analytics Software | Digital Asset Management Software |
| Platforms | SaaS/Web/Cloud, Installed - Windows, Installed - Mac | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2 | SOC 2, GDPR |
| Data residency | Global | US |
Key differences between Supermetrics and Brandfolder
- Pricing: Supermetrics starts at $69 /User/Month. Brandfolder pricing is not publicly listed.
- Free trial: Supermetrics offers a free trial; Brandfolder does not.
- User satisfaction: Brandfolder scores higher with a 4.6-star average.
- Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; Brandfolder supports SaaS/Web/Cloud.
Supermetrics vs Brandfolder — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Best for marketing teams needing intuitive, AI-powered digital asset management.
- You manage large volumes of brand assets across marketing or creative teams.
- You want AI-assisted tagging and fast retrieval of multimedia content.
- You require seamless integration with tools like Smartsheet and InDesign.
- You need rapid setup with minimal initial configuration effort.
- You rely heavily on a broad third-party app marketplace for integrations.
Supermetrics typically suits Large Enterprises and Medium Business. Brandfolder tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics | Brandfolder is a digital asset management solution and replaces file cabinets, email boxes, Google Docs, and the like with a single, interconnected platform for all content. It provides a ... Read More about Brandfolder |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | Not Available | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | — | Medium BusinessLarge Enterprises |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Supermetrics and Brandfolder Compare on Features?
Total Features | 4 Features | 10 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Supermetrics and Brandfolder on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Supermetrics User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 711 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users generally praise Brandfolder for its intuitive interface and efficient asset management, though some find setup and tagging time-consuming. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  8 Screenshots |  13 Screenshots |
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Videos |  5 Videos |  2 Videos |
Top Alternatives to Supermetrics and Brandfolder in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Supermetrics or Brandfolder?
- Brandfolder edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Supermetrics and Brandfolder offer a free trial?
- Supermetrics offers a free trial. Brandfolder does not.
- What is the starting price of Supermetrics vs Brandfolder?
- Supermetrics starts at $69 /User/Month. Brandfolder starts at Contact for pricing.
- What are the top alternatives to Supermetrics?
- Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.
- What are the top alternatives to Brandfolder?
- Top alternatives to Brandfolder include Canto, MediaValet, iDAM, Bynder, Frontify.