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SplitMetrics vs Omniconvert vs VWO Testing Comparison

Last updated:

SplitMetrics

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test different versions of website simultane…

Omniconvert

4.3(80 reviews)

Starting at $99 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website…

VWO Testing

4.4(289 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…

Omniconvert leads on user satisfaction with a 4.3-star rating across 80 reviews.

SplitMetrics vs Omniconvert vs VWO Testing — at a glance

FeatureSplitMetricsOmniconvertVWO Testing
Rating4.3 / 54.4 / 5
Reviews80289
Starting priceContact for pricing$99 /monthContact for pricing
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryAB Testing SoftwareAB Testing SoftwareAB Testing Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, Online24/7 (Live rep), Online
CertificationsGDPRGDPRGDPR
Data residencyUSGlobalGlobal

Key differences between SplitMetrics and Omniconvert

  • Pricing: Omniconvert starts at $99 /month. SplitMetrics pricing is not publicly listed.
  • Free trial: Omniconvert offers a free trial; SplitMetrics does not.
  • Deployment: SplitMetrics supports SaaS/Web/Cloud; Omniconvert supports SaaS/Web/Cloud.

Compare SplitMetrics vs Omniconvert vs VWO Testing — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

SplitMetrics - AB Testing Software
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Omniconvert - AB Testing Software
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Talk to an expert

Free PDF comparison

Download this SplitMetrics vs Omniconvert vs VWO Testing comparison

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  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
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Biggest differences

Start here before you go deeper into features.

SplitMetrics

Best for simple, effective A/B testing of mobile app store listings.

Choose if
  • You are a mobile game publisher or app developer focused on app store optimization.
  • You need a user-friendly platform with minimal setup and learning curve.
  • You want to run multiple simultaneous tests targeting different audience segments easily.
Consider alternatives if
  • Your team requires extensive third-party integrations or marketplace apps.
  • You need highly customizable or complex A/B testing workflows.

Omniconvert

Best for marketers seeking advanced A/B testing with expert managed services.

Choose if
  • You run an e-commerce or digital marketing team aiming to boost conversions.
  • You want a flexible, feature-rich platform with advanced statistical learning algorithms.
  • You value expert guidance from a responsive Managed Services team to optimize tests.
Consider alternatives if
  • You are a non-technical user without HTML/CSS skills needing easy personalization.
  • You prefer a simple, minimal-feature A/B testing tool with low learning curve.

VWO Testing

Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.

Choose if
  • You want a visual editor to create tests without engineering help
  • Your team needs detailed traffic segmentation for precise conversion insights
  • You require an all-in-one platform that scales with growing testing needs
Consider alternatives if
  • You need extensive app integrations beyond a limited marketplace
  • Your team lacks technical support and struggles with complex test analysis

SplitMetrics: Best for simple, effective A/B testing of mobile app store listings. Omniconvert: Best for marketers seeking advanced A/B testing with expert managed services.

Description

SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test ... Read More about SplitMetrics

Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful ... Read More about Omniconvert

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing

Entry Level Pricing

  • Not Available
  • Starts from $99 , monthly
  • Not Available

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

8.9/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

4.3

(80)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
Small BusinessMedium Business
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Software Demo

Demo

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Step 1 of 4

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How do SplitMetrics, Omniconvert and VWO Testing Compare on Features?

Total Features

10 Features

17 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare SplitMetrics, Omniconvert and VWO Testing on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $99 , monthly
        • Not Available

        Pricing Plans

        • Not Available
        • Omniconvert Explore

          $390

          /month

          • For smaller companies that are starting out

          • A/B Testing

          • Personalization

          Show more +

        • Omniconvert Pulse - ESSENTIAL

          $99

          /month

          • Flexible questionnaire builder

          • Collect feedback across any channel

          • Take Action

        • Omniconvert Pulse - ADVANCED

          $150

          /month

          • Everything in ESSENTIAL +

          • Get Customer Experience Data By:Step in the customer Journey:

          • Pre and Post-Delivery

          Show more +

        • Browse all pricing plans
        • Not Available

        Pricing Page

        Pricing information not available

        Omniconvert pricing
        VWO Testing pricing

        Other Details

        Organization Types supported

        • Freelancers
        • Small Business
        • Large Enterprises
        • Medium Business
        • Individuals
        • Freelancers
        • Small Business
        • Large Enterprises
        • Medium Business
        • Individuals
        • Freelancers
        • Small Business
        • Large Enterprises
        • Medium Business
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        SplitMetrics vs Omniconvert User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        9

        9

        2

        0

        0

        108

        20

        10

        3

        2

        228

        126

        16

        4

        8

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users generally praise the platform for its ease of use, effective A/B testing capabilities, and responsive customer support, while noting limitations in integrations and feature complexity for new users.

        What buyers like

        • Ease of use
        • Effective A/B testing
        • Customer support

        Common complaints

        • Limited integrations
        • Feature complexity for newcomers

        Buyer sentiment

        Overall positive sentiment highlights Omniconvert's intuitive platform and expert Managed Services team, though some users find the feature set overwhelming and personalization limited for non-technical users.

        What buyers like

        • Ease of use
        • Customer support responsiveness
        • Expertise of Managed Services team

        Common complaints

        • Steep learning curve for newcomers
        • Limited personalization customization

        Buyer sentiment

        Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations.

        What buyers like

        • Ease of use
        • Powerful visual editor
        • Detailed traffic segmentation

        Common complaints

        • Complexity of test analysis
        • Limited integrations marketplace

        Pros and Cons

        • Intuitive and easy to use platform with minimal learning curve

        • Efficient A/B testing for app store listings and campaigns

        • Pre-launch testing with real users for actionable insights

        • Limited marketplace for additional apps and connectors

        • Feature richness and customization options may overwhelm newcomers

        • Intuitive and easy-to-navigate Explore platform for A/B testing

        • Highly responsive and efficient Managed Services team providing expert insights

        • Creative and resourceful team offering great solutions for website development and testing

        • Platform can be overwhelming for newcomers due to feature richness and limited support

        • Limited customization options in personalization requiring technical skills

        • Powerful visual editor enabling test creation without engineering resources

        • User-friendly traffic segmentation and detailed experiment analysis

        • Comprehensive all-in-one platform that scales with user needs

        • Test analysis can be difficult to interpret accurately

        • Features and customizations may intimidate newcomers without support

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used SplitMetrics, Omniconvert, or VWO Testing? Tell buyers what actually differs.

        List of Customers

        Customers

        Zimad

        Zimad

        Lovoo

        Lovoo

        verv

        verv

        MobExpert

        MobExpert

        vessi

        vessi

        patagonia

        patagonia

        VWO Testing_customers_0

        VWO Testing_customers_0

        VWO Testing_customers_1

        VWO Testing_customers_1

        VWO Testing_customers_2

        VWO Testing_customers_2

        Media and Screenshots

        Screenshots

        SplitMetrics screenshot

        2 Screenshots

        screenshots

        6 Screenshots

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, SplitMetrics or Omniconvert?
        Omniconvert edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do SplitMetrics and Omniconvert offer a free trial?
        Omniconvert offers a free trial. SplitMetrics does not.
        What is the starting price of SplitMetrics vs Omniconvert?
        SplitMetrics starts at Contact for pricing. Omniconvert starts at $99 /month.
        What are the top alternatives to SplitMetrics?
        Top alternatives to SplitMetrics include VWO Testing, Optimizely, Apptimize, AB Tasty, Google Optimize.
        What are the top alternatives to Omniconvert?
        Top alternatives to Omniconvert include VWO Testing, Optimizely, AB Tasty, Google Optimize, Convertize.