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Shopper Approved vs Trustpilot Comparison

Last updated:

Shopper Approved

4.8(227 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Shopper Approved helps brands build trust online and drive more sales. The software collects up to 10x more ratings & reviews from genuine customers and displays them all over the web, offering users an authentic view of…

Trustpilot

4.0(79,567 reviews)

Starting at $200 /Month

  • Large Enterprises
  • Medium Business

Trustpilot is a software solution that allows organizations to connect with customers. Trustpilot uses social media data to help companies understand their reputation and identify opportunities to improve how they respon…

Shopper Approved leads on user satisfaction with a 4.8-star rating across 227 reviews.

Shopper Approved vs Trustpilot — at a glance

FeatureShopper ApprovedTrustpilot
Rating4.8 / 54.0 / 5
Reviews22779,567
Starting priceContact for pricing$200 /Month
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryReputation Management SoftwareReputation Management Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
API
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPR
Data residencyGlobalGlobal

Key differences between Shopper Approved and Trustpilot

  • Pricing: Trustpilot starts at $200 /Month. Shopper Approved pricing is not publicly listed.
  • Free trial: Shopper Approved offers a free trial; Trustpilot does not.
  • User satisfaction: Shopper Approved scores higher with a 4.8-star average.
  • Deployment: Shopper Approved supports SaaS/Web/Cloud; Trustpilot supports SaaS/Web/Cloud.

Shopper Approved vs Trustpilot — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Reputation Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Shopper Approved - Reputation Management Software
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Trustpilot - Reputation Management Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Shopper Approved

Best for

Large Enterprises, Medium Business, Small Business

Trustpilot

Best for e-commerce and marketing teams needing simple, trustworthy review management.

Choose if
  • You run an e-commerce business seeking authentic customer feedback integration.
  • Your team values a user-friendly platform with fast, responsive customer service.
  • You want a streamlined setup with a RESTful API for easy review display integration.
Consider alternatives if
  • You require highly customizable review workflows tailored to complex processes.
  • You need advanced analytics and reporting beyond basic reputation insights.

Shopper Approved typically suits Large Enterprises and Medium Business. Trustpilot tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Shopper Approved helps brands build trust online and drive more sales. The software collects up to 10x more ratings & reviews from genuine customers and displays them all over the web, ... Read More about Shopper Approved

Trustpilot is a software solution that allows organizations to connect with customers. Trustpilot uses social media data to help companies understand their reputation and identify ... Read More about Trustpilot

Entry Level Pricing

  • Not Available
  • Starts from $200

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.2/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessLarge Enterprises
Get pricing help
Get pricing help

Software Demo

Demo

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How do Shopper Approved and Trustpilot Compare on Features?

Total Features

3 Features

7 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Shopper Approved and Trustpilot on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $200

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Shopper Approved pricing
      Trustpilot pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Shopper Approved User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      154

      24

      2

      0

      0

      10126

      24

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 180 reviews, with consistently positive feedback.

      What buyers like

      • Collects genuine customer reviews
      • Boosts SEO performance
      • Offers video review options

      Common complaints

      • Limited customization options
      • May require integration effort
      • Pricing can be high

      Buyer sentiment

      Overall positive sentiment highlights ease of use, fast service, and trustworthy reviews, tempered by concerns over review credibility and limited customization.

      What buyers like

      • Ease of use
      • Customer service responsiveness
      • Trustworthiness of reviews

      Common complaints

      • Extreme opinions affecting credibility
      • Limited customization options

      Pros and Cons

      • The platform significantly increases the volume of customer reviews.

      • It provides valuable user-generated content that enhances SEO.

      • Video reviews add a dynamic element to customer feedback.

      • Customization options may be limited for some users.

      • Integration with existing systems can require effort.

      • User-friendly and easy to navigate platform

      • Fast and responsive customer service

      • Facilitates honest and trustworthy customer reviews

      • Platform can be flooded with extreme opinions affecting review credibility

      • Limited customization options

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Media and Screenshots

      Screenshots

      Dashboard

      1 Screenshots

      Trustpilot Demo - Review Dashboard

      4 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to Shopper Approved and Trustpilot in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Shopper Approved or Trustpilot?
      Shopper Approved edges out the other on user ratings (4.8 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Shopper Approved and Trustpilot offer a free trial?
      Shopper Approved offers a free trial. Trustpilot does not.
      What is the starting price of Shopper Approved vs Trustpilot?
      Shopper Approved starts at Contact for pricing. Trustpilot starts at $200 /Month.
      What are the top alternatives to Shopper Approved?
      Top alternatives to Shopper Approved include Revinate Reputation, ReviewBuzz, Reputation Desk, Reputation.com, Trustpilot.
      What are the top alternatives to Trustpilot?
      Top alternatives to Trustpilot include ReviewBuzz, Reputation.com, Critique, Review Tool, Shopper Approved.

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