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Hubspot Marketing Hub vs Emma Comparison

Last updated:

Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $3,600

  • Free Trial
  • Large Enterprises
  • Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

Emma

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Small Business

Emma is the email marketing application that makes creating, sending and tracking emails fast and easy. Emails can be created from scratch or built based on your newsletter templates. There is no limit to the number of s…

Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.

Hubspot Marketing Hub vs Emma — at a glance

FeatureHubspot Marketing HubEmma
Rating4.5 / 5
Reviews21,142
Starting price$3,600Contact for pricing
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Small Business, Medium Business
CategoryMarketing Automation SoftwareCloud Management Platform
PlatformsSaaS/Web/CloudBrowser Based (Cloud)
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUS

Key differences between Hubspot Marketing Hub and Emma

  • Pricing: Hubspot Marketing Hub starts at $3,600. Emma pricing is not publicly listed.
  • Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Emma supports Browser Based (Cloud).

Hubspot Marketing Hub vs Emma — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Talk to an expert
Emma
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if
  • You require a unified platform combining marketing, sales, and CRM tools seamlessly.
  • Your team values an intuitive interface that supports both beginners and advanced users.
  • You need robust automation workflows with dynamic personalization for inbound and content marketing.
Consider alternatives if
  • You are a small business with a very limited marketing budget.
  • You need highly customizable design templates without relying on developer support.

Emma

Best for

Large Enterprises, Small Business, Medium Business

Hubspot Marketing Hub typically suits Large Enterprises and Medium Business. Emma tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub

Emma is the email marketing application that makes creating, sending and tracking emails fast and easy. Emails can be created from scratch or built based on your newsletter templates. There ... Read More about Emma

Entry Level Pricing

  • Starts from $3,600
  • Not Available

Free Trial Availability

Spotsaas Score

What's this? ↗

8.9/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

51-500 employees500+ employees
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Emma has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Hubspot Marketing Hub and Emma Compare on Features?

Total Features

9 Features

0 Features

Unique Features

No unique features

No features

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Get Quote

Compare Hubspot Marketing Hub and Emma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $3,600
      • Not Available

      Pricing Plans

      • Free

        • Free Marketing tools

        • Free Sales tools

        • Free Service tools

        Show more +

      • Starter

        • Starts at 1,000 contacts

        • Includes features of Free plan, plus

        • Remove Hubspot Branding from Live chat Forms Email marketing Landing pages

        Show more +

      • Professional

        • 2,000 Marketing Contacts

        • Includes features of Starter plan, plus

        • Custom reporting

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Hubspot Marketing Hub pricing
      Emma pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Hubspot Marketing Hub User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      1604

      118

      11

      0

      3

      No reviews available for this product

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams.

      What buyers like

      • Ease of use
      • All-in-one platform
      • Marketing automation capabilities

      Common complaints

      • Complexity for new users
      • Cost of advanced features

      What buyers like

      • Fast email creation
      • Unlimited subscribers
      • Image optimization

      Common complaints

      • Limited customization options
      • Basic automation features
      • Can be costly for small users

      Pros and Cons

      • Comprehensive all-in-one platform integrating marketing, sales, and CRM tools

      • Intuitive and user-friendly interface suitable for beginners and advanced users

      • Robust marketing automation features including workflows and dynamic personalization

      • Advanced features may require technical expertise or developer support

      • Platform can feel overwhelming due to the breadth of tools and functionalities

      • Unlimited subscriber management allows for scalability.

      • Fast email creation process enhances productivity.

      • Image optimization improves email delivery speeds.

      • Customization options may be limited for advanced users.

      • Basic automation features might not meet all needs.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Trello

      Trello

      Reddit

      Reddit

      SoundCloud

      SoundCloud

      No Customers information available.

      Media and Screenshots

      Screenshots

      Marketing Hub Starter

      6 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      No videos available.

      Top Alternatives to Hubspot Marketing Hub and Emma in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Hubspot Marketing Hub or Emma?
      Hubspot Marketing Hub edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Hubspot Marketing Hub and Emma offer a free trial?
      Yes, both Hubspot Marketing Hub and Emma offer a free trial.
      What is the starting price of Hubspot Marketing Hub vs Emma?
      Hubspot Marketing Hub starts at $3,600. Emma starts at Contact for pricing.
      What are the top alternatives to Hubspot Marketing Hub?
      Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
      What are the top alternatives to Emma?
      Top alternatives to Emma include OnePane, nOps, Cerebrata, Hyperglance, CAST AI.

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