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Hightouch vs SAP Crystal Reports Comparison

Last updated:

Hightouch

4.7(310 reviews)

Starting at Free free

  • Mid-Market
  • Enterprise

Hightouch is the leading Reverse ETL platform that syncs data from warehouses (BigQuery, Snowflake, Redshift, Databricks) into business tools like Salesforce, HubSpot, Marketo, and 200+ destinations. It enables data team…

View PricingRead Reviews

SAP Crystal Reports

4.6(24 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

SAP Crystal Reports delivers the intelligence to power dashboard with beautiful, richly formatted reports in just minutes, eliminating the need for costly programming. This powerful reporting tool allows to view company'…

View PricingRead Reviews

Hightouch leads on user satisfaction with a 4.7-star rating across 310 reviews.

Hightouch vs SAP Crystal Reports — at a glance

FeatureHightouchSAP Crystal Reports
Rating4.7 / 54.6 / 5
Reviews31024
Starting priceFree freeContact for pricing
Free trial No Yes
Free version No No
Best forMid-Market, EnterpriseLarge Enterprises, Medium Business, Small Business
CategoryETL ToolsDashboard Software
PlatformsCloudSaaS/Web/Cloud, Installed - Windows
APIAvailable—
Support modesHelp Center, Community Forum, Email Support, Dedicated CSM (Enterprise)Online
Data residency—Global

Key differences between Hightouch and SAP Crystal Reports

  • Pricing: Hightouch starts at Free free. SAP Crystal Reports pricing is not publicly listed.
  • Free trial: SAP Crystal Reports offers a free trial; Hightouch does not.
  • Target audience: Hightouch is built for Mid-Market and Enterprise, while SAP Crystal Reports targets Large Enterprises and Medium Business.
  • User satisfaction: Hightouch scores higher with a 4.7-star average.
  • Deployment: Hightouch supports Cloud; SAP Crystal Reports supports SaaS/Web/Cloud, Installed - Windows.

Hightouch vs SAP Crystal Reports — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most ETL Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

Hightouch logo

Hightouch

Talk to an expert
Talk to an expert
SAP Crystal Reports - Dashboard Software

SAP Crystal Reports

(44)
Talk to an expert
Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hightouch

Best for

Mid-Market, Enterprise

SAP Crystal Reports

Best for customizable, richly formatted business intelligence reports in SAP environments.

Choose if
  • You need deep integration with SAP Business Objects and SAP systems.
  • Your team consists of business or data analysts comfortable with medium complexity tools.
  • You require highly customizable, interactive reports without costly programming.
Consider alternatives if
  • Your organization lacks technical support or training resources for onboarding.
  • You depend heavily on extensive third-party app integrations and connectors.

Hightouch typically suits Mid-Market and Enterprise. SAP Crystal Reports tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Hightouch is the leading Reverse ETL platform that syncs data from warehouses (BigQuery, Snowflake, Redshift, Databricks) into business tools like Salesforce, HubSpot, Marketo, and 200+ ... Read More about Hightouch

SAP Crystal Reports delivers the intelligence to power dashboard with beautiful, richly formatted reports in just minutes, eliminating the need for costly programming. This powerful ... Read More about SAP Crystal Reports

Entry Level Pricing

  • Starts from Free
  • Not Available

Free Trial Availability

  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

9.4/10

8.9/10

User Ratings

Based on verified Spotsaas reviews

4.7

(310)

4.63

(24)

Best Company Size

—
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Hightouch

  • Turn Warehouse Data into Business Action: Hightouch closes the gap between analytics and execution — customer data in your warehouse becomes live segmentation, enrichment, and personalization in your business tools.
  • Eliminate Custom Data Pipelines: Teams using Hightouch avoid building and maintaining bespoke ETL scripts to push data from the warehouse to CRM, MAP, or CDP — reducing engineering overhead.
  • No-Code Audience Activation: Customer Studio lets marketing teams build warehouse-backed audiences and push them to ad platforms or CRMs without filing data team tickets.
Best fit

Best fit

Hightouch

  • Data teams activating CRM enrichment by syncing warehouse-derived firmographics into Salesforce
  • Marketing teams building lookalike audiences in Meta and Google from warehouse behavioral data via Customer Studio
  • Growth teams triggering personalized email sequences in Braze based on product usage signals from BigQuery

Software Demo

Demo

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Step 1 of 4

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How do Hightouch and SAP Crystal Reports Compare on Features?

Total Features

5 Features

8 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Hightouch and SAP Crystal Reports on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Free
      • Not Available

      Pricing Plans

      • Not Available

      Pricing Page

      Pricing information not available

      SAP Crystal Reports pricing
      View detailed pricing
      View detailed pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Installed - Windows
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Browser Based (Cloud)
      • Installed - Windows
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      Data Residency

      —
      🌐 Global

      Hightouch User Reviews & Rating Comparison

      User Ratings

      4.7

      (based on 310 reviews)

      4.63

      (based on 24 reviews)

      Rating Distribution

      0

      0

      0

      0

      0

      28

      16

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 310 reviews, with consistently positive feedback.

      What buyers like

      • Largest destination library in Reverse ETL — 200+ native connectors cover the full martech and sales stack without requiring custom code.
      • Deep dbt integration means models and metrics defined in dbt are directly synced, keeping the warehouse as the single source of truth.
      • Customer Studio enables marketing and growth teams to build audience segments directly on warehouse data without SQL knowledge or data team involvement.

      Common complaints

      • Pricing is opaque — Starter and Professional tiers are usage-based without published rates, making total cost difficult to estimate without a sales conversation.
      • Initial setup and schema mapping can require data engineering time, particularly for warehouses with complex or non-standard data models.

      Buyer sentiment

      Overall positive sentiment highlights SAP Crystal Reports as a powerful, customizable reporting tool with a user-friendly interface, though some users find it complex initially and limited in app integrations.

      What buyers like

      • Ease of use
      • Customizability
      • Integration capabilities

      Common complaints

      • Complexity for new users
      • Limited third-party integrations

      Pros and Cons

      • Largest destination library in Reverse ETL — 200+ native connectors cover the full martech and sales stack without requiring custom code.

      • Deep dbt integration means models and metrics defined in dbt are directly synced, keeping the warehouse as the single source of truth.

      • Customer Studio enables marketing and growth teams to build audience segments directly on warehouse data without SQL knowledge or data team involvement.

      • Pricing is opaque — Starter and Professional tiers are usage-based without published rates, making total cost difficult to estimate without a sales conversation.

      • Initial setup and schema mapping can require data engineering time, particularly for warehouses with complex or non-standard data models.

      • User-friendly interface with comprehensive reporting capabilities

      • Highly customizable and compatible with various data sources

      • Strong integration with SAP Business Objects and SAP systems

      • Complexity for newcomers without proper guidance or support

      • Limited marketplace for additional apps and connectors

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Read reviews
      Read reviews

      Used Hightouch or SAP Crystal Reports? Tell buyers what actually differs.

      Review HightouchReview SAP Crystal Reports

      Media and Screenshots

      Screenshots

      No screenshots available.

      Desktop

      1 Screenshots

      Videos

      No videos available.

      video-0

      3 Videos

      Top Alternatives to Hightouch and SAP Crystal Reports in 2026

      Alternatives

      No Alternative products available.

      iDashboards - Dashboard Software
      iDashboards

      4.46

      Corporater Business Management Platform - Dashboard Software
      Corporater Business Management Platform
      Databox - Dashboard Software
      Databox

      4.51

      Expand your shortlist

      Add another option to compare side by side

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Hightouch or SAP Crystal Reports?
      Hightouch edges out the other on user ratings (4.7 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Hightouch and SAP Crystal Reports offer a free trial?
      SAP Crystal Reports offers a free trial. Hightouch does not.
      What is the starting price of Hightouch vs SAP Crystal Reports?
      Hightouch starts at Free free. SAP Crystal Reports starts at Contact for pricing.
      What are the top alternatives to SAP Crystal Reports?
      Top alternatives to SAP Crystal Reports include iDashboards, Corporater Business Management Platform, Databox, DashThis, Tableau.