Google Tag Manager vs Tealium iQ vs DataTrue - Which Tool Fits Your Business?

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	Google Tag Manager (66) Get Quote Get Quote	Tealium iQ (130) Get Quote Get Quote	DataTrue (4) Get Quote Get Quote

TL;DR - Quick Comparison Summary
Affiliate Disclosure

Description	Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or ... Read More	Tealium iQ is tag management software, fully integrated with Google Analytics 360 Suite, Adobe Advertising Cloud (formerly AdobeXD), Facebook Ads, Twitter Ads, and Salesforce.com. It ... Read More	DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party ... Read More
Entry Level Pricing	Not Available	Not Available	Starts from $2,000
Free Trial Availability	No free trial	No free trial	No free trial
Spotsaas Score	9.8/10	9.1/10	8.1/10
User Ratings	4.5 (898)	4.3 (465)	4.4 (29)
	Get Quote	Get Quote	Get Quote

Software Demo

Demo

How do Google Tag Manager, Tealium iQ and DataTrue Compare on Features?

Total Features	12 Features	9 Features	7 Features
Unique Features
	Get Quote	Get Quote	Get Quote

What Do Google Tag Manager, Tealium iQ and DataTrue Cost?

Pricing Option
Starting From	Not Available	Not Available	$2,000
Pricing Plans	Not Available	Not Available	Not Available
Pricing Page		Pricing information not available
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Individuals Freelancers	Large Enterprises Medium Business Small Business Individuals Freelancers	Large Enterprises Medium Business Small Business Individuals Freelancers
Platforms Supported	Browser Based (Cloud)	Browser Based (Cloud)	Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Not Available	Not Available	Available
	Get Quote	Get Quote	Get Quote

Google Tag Manager vs Tealium iQ User Reviews & Rating Comparison

User Ratings	4.5 (based on 898 reviews)	4.3 (based on 465 reviews)	4.4 (based on 29 reviews)
Rating Distribution	Excellent 60 Very Good 0 Good 5 Poor 0 Terible 1	Excellent 78 Very Good 52 Good 0 Poor 0 Terible 0	Excellent 2 Very Good 2 Good 0 Poor 0 Terible 0
Expert's Review generated by AI	Google Tag Manager shines as a versatile tool for managing website scripts with ease and efficiency. Users appreciate the centralized control it offers for tags and script data, simplifying the ...Read more	Tealium iQ Tag Management stands out as a robust and versatile platform for tag management needs. Users appreciate the ease of integrating pixels and the extensive library of ready-to-add pixels ...Read more	No Expert ai Review available for the product
Pros and Cons	Pros and Cons of Google Tag Manager Easy to manage website tags and script data in one central location. Learner-friendly tool with gradual learning curve, providing valuable functionality at no cost. Efficient integration of tools with websites for improved page load times. Simplifies deployment of custom tags without needing to edit website code. Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support. Limited variety of apps and connectors in the Marketplace may restrict advanced functionalities for users.	Pros and Cons of Tealium iQ Offers a vast library of integrations and extensions for easy data passing, reducing manual coding. Excellent customer support and collaboration from the Tealium team, streamlining tagging processes. User-friendly interface with easy user management and profile handling, even at scale. Customizable tags and variables for tailored campaigns without limitations. Steep learning curve for newcomers without proper guidance may find some features and customizations complex. Limited variety of apps and connectors in the Marketplace, restricting access to advanced functionalities for some users.	Pros and Cons of DataTrue
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	No Customers information available.	No Customers information available.	Autodesk Kmart autoTRADER.ca

Media and Screenshots

Screenshots	2 Screenshots	No screenshots available.	6 Screenshots
Videos	3 Videos	2 Videos	4 Videos

Alternatives

Alternatives	Viraltag 3.6 Launch by Adobe 3.5 TagCommander 5	Launch by Adobe 3.5 Qubit OpenTag 4 Google Tag Manager 4.5	Tag Defender 4.5 Google Tag Manager 4.5 TagCommander 5

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Neither Google Tag Manager nor Tealium iQ offers a free trial.

Google Tag Manager is designed for Large Enterprises, Medium Business and Small Business.

Tealium iQ is designed for Large Enterprises, Medium Business and Small Business.

Pricing details for both Google Tag Manager and Tealium iQ are unavailable at this time. Contact the respective providers for more information.

Some top alternatives to Google Tag Manager includes Viraltag, Launch by Adobe, TagCommander, Tag Governance, Tealium iQ, Google Analytics, GingerTag, TapAnalytics, Tagmate and Scale8.

Some top alternatives to Tealium iQ includes Launch by Adobe, Qubit OpenTag, Google Tag Manager, TagCommander, Tag Governance, Tealium AudienceStream CDP, Monita, Tag Inspector, Tagmate and Scale8.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Google Tag Manager vs Tealium iQ vs DataTrue - Which Tool Fits Your Business?