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Dealertrack DMS vs DealerCenter Comparison

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Dealertrack DMS

4.4(122 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Dealertrack DMS is a dealer management system for automotive dealerships built on an open platform with no hidden fees, letting dealers continue working with existing vendor partners. It covers dealership operations, cus…

DealerCenter

4.8(21 reviews)

Starting at $50.00 per month

  • Large Enterprises
  • Small Business

Transform the way you manage your dealers with DealerCenter, the ultimate all-in-one platform for dealer management. Say goodbye to the complexities of overseeing your workforce and effortlessly streamline your business…

DealerCenter leads on user satisfaction with a 4.8-star rating across 21 reviews.

Dealertrack DMS vs DealerCenter — at a glance

FeatureDealertrack DMSDealerCenter
Rating4.4 / 54.8 / 5
Reviews12221
Starting priceContact for pricing$50.00 per month
Free trial No No
Free version No No
Best forLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Small Business, Medium Business
CategoryCar Dealer SoftwareCar Dealer Software
PlatformsBrowser Based (Cloud)Browser Based (Cloud), Mobile - Android, Mobile - iOS
API
Support modesBusiness Hours, OnlineBusiness Hours, Online
Certifications
Data residencyUSUS

Key differences between Dealertrack DMS and DealerCenter

  • Pricing: DealerCenter starts at $50.00 per month. Dealertrack DMS pricing is not publicly listed.
  • User satisfaction: DealerCenter scores higher with a 4.8-star average.
  • Deployment: Dealertrack DMS supports Browser Based (Cloud); DealerCenter supports Browser Based (Cloud), Mobile - Android, Mobile - iOS.

Dealertrack DMS vs DealerCenter — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Car Dealer Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Dealertrack DMS
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DealerCenter
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Biggest differences

Start here before you go deeper into features.

Dealertrack DMS

Best for dealerships needing flexible, transparent, and collaborative management software.

Choose if
  • You operate an automotive dealership requiring integrated sales and service coordination.
  • You value an open platform that enables seamless collaboration with multiple trusted partners.
  • You need transparent pricing without hidden fees and flexible, configurable workflows.
Consider alternatives if
  • You prefer straightforward, upfront pricing without the need for sales consultation or quotes.
  • You are a smaller dealership lacking dedicated IT resources to manage a medium-complexity setup.

DealerCenter

Best for

Large Enterprises, Small Business, Medium Business

Dealertrack DMS typically suits Large Enterprises and Small Business. DealerCenter tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Dealertrack DMS is a dealer management system for automotive dealerships built on an open platform with no hidden fees, letting dealers continue working with existing vendor partners. It ... Read More about Dealertrack DMS

Transform the way you manage your dealers with DealerCenter, the ultimate all-in-one platform for dealer management. Say goodbye to the complexities of overseeing your workforce and ... Read More about DealerCenter

Entry Level Pricing

  • Not Available
  • Starts from $50.00 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.79

(21)

Best Company Size

Small BusinessLarge Enterprises
Get pricing help
Get pricing help

Software Demo

Demo

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How do Dealertrack DMS and DealerCenter Compare on Features?

Total Features

4 Features

4 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Dealertrack DMS and DealerCenter on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $50.00 , Billed Yearly

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      DealerCenter pricing

      Other Details

      Organization Types supported

      • Medium Business
      • Large Enterprises
      • Small Business
      • Individuals
      • Medium Business
      • Large Enterprises
      • Small Business
      • Individuals

      Platforms Supported

      • Mobile - iOS
      • Mobile - Android
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Browser Based (Cloud)
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Dealertrack DMS User Reviews & Rating Comparison

      User Ratings

      4.4

      (based on 122 reviews)

      Rating Distribution

      0

      0

      0

      0

      0

      30

      0

      0

      0

      2

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyers generally appreciate Dealertrack DMS for its transparency and flexibility but note concerns about pricing clarity and setup complexity.

      What buyers like

      • Transparency in pricing
      • Platform flexibility
      • Efficient dealership management

      Common complaints

      • Pricing opacity
      • Complex implementation

      Buyer sentiment

      Buyer sentiment is very strong across 32 reviews, with consistently positive feedback.

      What buyers like

      • DealerCenter representatives provide personalized and helpful customer support, making users feel valued.
      • DealerCenter includes CRM, DMS, website integration, and credit reporting for dealership management.
      • The interface is easy to use, with training and support available from named representatives including William, Ryan, and Saul.

      Common complaints

      • Some users have experienced challenges with system updates being introduced without prior notification, leading to temporary disruptions and delays in issue resolution.
      • There are occasional complaints about pricing, with some users feeling that certain integrations or services may be costly, impacting overall value for money.
      • Users report limited integration with certain financial companies, disrupting specific transaction workflows.

      Pros and Cons

      • Open platform enabling seamless collaboration with trusted partners

      • Transparency with no hidden fees

      • Modernized and efficient dealership operations

      • Pricing is quotation based, lacking upfront transparency

      • Limited publicly available detailed feature information

      • DealerCenter representatives provide personalized and helpful customer support, making users feel valued.

      • DealerCenter includes CRM, DMS, website integration, and credit reporting for dealership management.

      • The interface is easy to use, with training and support available from named representatives including William, Ryan, and Saul.

      • Some users have experienced challenges with system updates being introduced without prior notification, leading to temporary disruptions and delays in issue resolution.

      • There are occasional complaints about pricing, with some users feeling that certain integrations or services may be costly, impacting overall value for money.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Dealertrack DMS or DealerCenter? Tell buyers what actually differs.

      List of Customers

      Customers

      No Customers information available.

      Express AutoPlex

      Express AutoPlex

      Media and Screenshots

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to Dealertrack DMS and DealerCenter in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Dealertrack DMS or DealerCenter?
      DealerCenter edges out the other on user ratings (4.8 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Dealertrack DMS and DealerCenter offer a free trial?
      Neither Dealertrack DMS nor DealerCenter currently lists a free trial.
      What is the starting price of Dealertrack DMS vs DealerCenter?
      Dealertrack DMS starts at Contact for pricing. DealerCenter starts at $50.00 per month.
      What are the top alternatives to Dealertrack DMS?
      Top alternatives to Dealertrack DMS include Finance Express DMS, DealerBuilt, EasyCars, AutoDealer Plus, Car Wars.
      What are the top alternatives to DealerCenter?
      Top alternatives to DealerCenter include DealerSync, DealersLink, Dealerware, AutoJini, Carsforsale.com.