Dealertrack DMS vs DealerBuilt Comparison
Dealertrack DMS
Starting at Contact for pricing
- Large Enterprises
- Small Business
Unlock the potential of your dealership with Dealertrack DMS, the ultimate Dealer Management System designed to propel your business forward. Say goodbye to hidden fees and limited options with our open platform that emp…
DealerBuilt
Starting at Contact for pricing
- Large Enterprises
- Small Business
Introducing DealerBuilt, a cutting-edge Dealer Management Software (DMS) designed to align perfectly with your unique business needs. Trusted by a multitude of enterprises, DealerBuilt stands out for its unparalleled cus…
Dealertrack DMS leads on user satisfaction with a 4.4-star rating across 122 reviews.
Dealertrack DMS vs DealerBuilt — at a glance
| Feature | Dealertrack DMS | DealerBuilt |
|---|---|---|
| Rating | 4.4 / 5 | 4.2 / 5 |
| Reviews | 122 | 24 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Small Business, Medium Business | Large Enterprises, Small Business, Medium Business |
| Category | Car Dealer Software | Car Dealer Software |
| Platforms | Browser Based (Cloud) | Browser Based (Cloud) |
| API | — | Available |
| Support modes | Business Hours, Online | Business Hours, Online |
| Certifications | — | — |
| Data residency | US | US |
Key differences between Dealertrack DMS and DealerBuilt
- User satisfaction: Dealertrack DMS scores higher with a 4.4-star average.
- Deployment: Dealertrack DMS supports Browser Based (Cloud); DealerBuilt supports Browser Based (Cloud).
Dealertrack DMS vs DealerBuilt — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Car Dealer Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for dealerships needing flexible, transparent, and collaborative management software.
- You operate an automotive dealership requiring integrated sales and service coordination.
- You value an open platform that enables seamless collaboration with multiple trusted partners.
- You need transparent pricing without hidden fees and flexible, configurable workflows.
- You prefer straightforward, upfront pricing without the need for sales consultation or quotes.
- You are a smaller dealership lacking dedicated IT resources to manage a medium-complexity setup.
Best for automotive dealers needing highly customizable enterprise management.
- You require a flexible DMS tailored to unique dealership workflows.
- Your business manages complex enterprise-level sales and inventory processes.
- You need advanced, comprehensive reporting for finance and operations teams.
- You prefer an out-of-the-box solution with minimal setup and customization.
- Transparent, upfront pricing is critical for your purchasing decision.
Dealertrack DMS: Best for dealerships needing flexible, transparent, and collaborative management software. DealerBuilt: Best for automotive dealers needing highly customizable enterprise management.
Description | Unlock the potential of your dealership with Dealertrack DMS, the ultimate Dealer Management System designed to propel your business forward. Say goodbye to hidden fees and limited options ... Read More about Dealertrack DMS | Introducing DealerBuilt, a cutting-edge Dealer Management Software (DMS) designed to align perfectly with your unique business needs. Trusted by a multitude of enterprises, DealerBuilt ... Read More about DealerBuilt |
|---|---|---|
Free Trial Availability |
|
|
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Small BusinessLarge Enterprises | Small BusinessLarge Enterprises |
Get pricing help | Get pricing help |
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
Compare Dealertrack DMS and DealerBuilt on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Pricing Plans |
|
|
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
|---|---|---|
Data Residency | 🇺🇸 US | 🇺🇸 US |
Dealertrack DMS User Reviews & Rating Comparison
User Ratings | 4.4 (based on 122 reviews) | 4.2 (based on 24 reviews) |
|---|---|---|
Rating Distribution | ||
Media and Screenshots
Videos |  2 Videos |  2 Videos |
|---|
Top Alternatives to Dealertrack DMS and DealerBuilt in 2026
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Dealertrack DMS or DealerBuilt?
- Dealertrack DMS edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Dealertrack DMS and DealerBuilt offer a free trial?
- Neither Dealertrack DMS nor DealerBuilt currently lists a free trial.
- What is the starting price of Dealertrack DMS vs DealerBuilt?
- Dealertrack DMS starts at Contact for pricing. DealerBuilt starts at Contact for pricing.
- What are the top alternatives to Dealertrack DMS?
- Top alternatives to Dealertrack DMS include Finance Express DMS, DealerBuilt, EasyCars, AutoDealer Plus, Car Wars.
- What are the top alternatives to DealerBuilt?
- Top alternatives to DealerBuilt include Finance Express DMS, Dealertrack DMS, EasyCars, AutoDealer Plus, Car Wars.