Amazon Pay vs Balance vs GoCardless Comparison
Amazon Pay
Starting at $0.30
- Individuals
- Large Enterprises
Amazon Pay is a payment processing service for sellers on the Amazon marketplace that withdraw funds directly into your bank account. It is easy to use and works seamlessly with the millions of global Pay with Amazon cu…
Balance
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Balance is the only payment processing software you need. Designed for merchants who value simplicity and flexibility, Balance is easy to use, has self-service features, and is packed with features that drive increased r…
GoCardless
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
venmo for Business is a powerful next-generation solution that provides merchants with the ability to process credit and debit cards, as well assist with customer service, sales, marketing, and informational data. Based…
Balance leads on user satisfaction with a 4.5-star rating across 20,705 reviews.
Amazon Pay vs Balance vs GoCardless — at a glance
| Feature | Amazon Pay | Balance | GoCardless |
|---|---|---|---|
| Rating | 3.3 / 5 | 4.5 / 5 | 3.8 / 5 |
| Reviews | 609 | 20,705 | 1,655 |
| Starting price | $0.30 | Contact for pricing | Contact for pricing |
| Free trial | No | No | Yes |
| Free version | No | No | No |
| Best for | Individuals, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Payment Processing Software | Payment Processing Software | Payment Processing Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available |
| Support modes | Online | Online | Online |
| Certifications | SOC 2 | SOC 2, GDPR | SOC 2 |
| Data residency | Global | Global | Global |
Key differences between Amazon Pay and Balance
- Pricing: Amazon Pay starts at $0.30. Balance pricing is not publicly listed.
- Target audience: Amazon Pay is built for Individuals and Large Enterprises, while Balance targets Large Enterprises and Medium Business.
- User satisfaction: Balance scores higher with a 4.5-star average.
- Deployment: Amazon Pay supports SaaS/Web/Cloud; Balance supports SaaS/Web/Cloud.
Compare Amazon Pay vs Balance vs GoCardless — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Payment Processing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Individuals, Large Enterprises, Medium Business
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Amazon Pay typically suits Individuals and Large Enterprises. Balance tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Amazon Pay is a payment processing service for sellers on the Amazon marketplace that withdraw funds directly into your bank account. It is easy to use and works seamlessly with the ... Read More about Amazon Pay | Balance is the only payment processing software you need. Designed for merchants who value simplicity and flexibility, Balance is easy to use, has self-service features, and is packed with ... Read More about Balance | venmo for Business is a powerful next-generation solution that provides merchants with the ability to process credit and debit cards, as well assist with customer service, sales, marketing, ... Read More about GoCardless |
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Entry Level Pricing |
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User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | — | Small BusinessMedium Business | — |
Get pricing help | Get pricing help | Get pricing help |
Software Demo
Demo |
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Compare Amazon Pay, Balance and GoCardless on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |  |
Other Details
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No | ✗ No |
GDPR | — | ✓ Yes | — |
Single Sign-On (SSO) | — | ✓ Yes | — |
Multi-Factor Auth (MFA) | — | ✓ Yes | — |
Data Encryption | ✗ No | ✓ Yes | — |
Audit Logs | — | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global | 🌐 Global |
Amazon Pay vs Balance User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is mixed across 92 reviews, so it is worth reviewing the tradeoffs closely. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Balance for its ease of use and flexibility, though some express concerns about pricing transparency and customization limits. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 580 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Vineyard Vines  Auto Pets  Brooklinen | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  2 Screenshots | No screenshots available. |  3 Screenshots |
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Videos |  3 Videos |  1 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Amazon Pay or Balance?
- Balance edges out the other on user ratings (4.5 vs 3.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Amazon Pay and Balance offer a free trial?
- Neither Amazon Pay nor Balance currently lists a free trial.
- What is the starting price of Amazon Pay vs Balance?
- Amazon Pay starts at $0.30. Balance starts at Contact for pricing.
- What are the top alternatives to Amazon Pay?
- Top alternatives to Amazon Pay include WePay, Global Payments, Checkout.com, SecurePay, Paymill.
- What are the top alternatives to Balance?
- Top alternatives to Balance include BluePay, WePay, Square Payments, Braintree Direct, Paymentwall.