Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 161-180 out of 274
7.6
SpotScore

Triggerbee
Building loyal customer connections, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Triggerbee?
Triggerbee is a website personalization and on-site marketing automation tool for e-commerce and B2C marketers who want to display targeted content, popups, and campaign banners based on visitor behavior. It automates on-site campaigns triggered by page visits, email opens, or content ...
Read more about Triggerbee7.6
SpotScore

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What is Lumio?
Lumio is a marketing automation and messaging platform for SaaS and subscription businesses that need to run list-based email and SMS campaigns tied to customer lifecycle stages. It focuses on converting customers into advocates through automated follow-up workflows built around contact ...
Read more about LumioStarts from $57/Month
7.5
SpotScore

Retainly App
Automate retention, strengthen relationships.
Best for: SMB teams · Mid-market · Enterprise
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What is Retainly App?
Retainly is a marketing automation platform built for growth-stage SaaS and e-commerce teams focused on reducing churn through behavioral triggered campaigns. It automates email, push, and in-app messaging based on user actions, replacing manual re-engagement workflows for small marketing ...
Read more about Retainly AppStarts from $100/Month, also offers free forever plan

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7.5
SpotScore
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What is Omni.us?
Omnius is the ultimate omni-channel outreach system that helps professionals close high-quality B2B clients and maximize sales! Cut time and energy wasted on manual processes and stay focused on reaching out and building relationships with prospects. Automate emails with ease and analyze how ...
Read more about Omni.usStarts from $49/Month
7.5
SpotScore

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What is AnyTrack?
A simple, yet powerful solution for tracking Web pages and Digital Content in websites and Intranets. AnyTrack is a Tag Management software that provides user with a single solution to manage all of the websites, web applications, intranet portals and digital content, even if they are located ...
Read more about AnyTrack7.5
SpotScore

Motiva AI
Grow your business with cutting-edge automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Motiva AI?
Motiva is a powerful marketing automation tool that has been designed to help you grow your business online. With step-by-step tutorials, intuitive interface and cutting edge features, Motiva will provide you with advanced automation marketing strategies, which will practically automate your ...
Read more about Motiva AIMotiva AI offers custom pricing plan
7.4
SpotScore

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What is Karooya?
Karooya is an innovative PPC Tools designed to help you reduce your Search Ad Spend. Block poor performing traffic with ease, which can otherwise lead to money lost in wasted spend. Across a variety of customers, Karooya identified wasted ad spend to be anyhthing ranging from 10% to 20%. With ...
Read more about Karooya7.4
SpotScore

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What is Tagmate?
Tagmate is a powerful tool that simplifies the process of implementing and migrating tags for analytics and marketing purposes. Seamlessly syncing with your GTM account, Tagmate saves time and enhances the quality of your first-party data by automatically setting up the necessary tags on your ...
Read more about TagmateTagmate offers custom pricing plan
7.4
SpotScore

Howitzer
Target, engage, and convert on Reddit effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Howitzer?
Howitzer is an innovative Reddit Marketing Automation tool that simplifies your marketing efforts. It aids in identifying and engaging with potential customers through targeted interactions. With access to over 500 million active Reddit users and 150 thousand niche-specific subreddits, you can ...
Read more about HowitzerStarts from $59/Month
7.4
SpotScore

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What is Mumara ONE?
Mumara ONE is an email marketing platform built around high deliverability, elevated open rates, and real-time campaign reporting. It includes a workflow builder, a free tier, and analytics to track and optimize ROI. The platform is designed for teams running high-volume email programs who need ...
Read more about Mumara ONEStarts from $17/Month, also offers free forever plan
7.3
SpotScore

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What is 7Engage?
7Engage helps businesses automate their multi-channel marketing efforts. By understanding customer preferences, businesses can tailor email campaigns to their needs and develop pre-built templates to quickly construct marketing campaigns. Then, with valuable insights and data, companies can ...
Read more about 7EngageStarts from $0/month when monthly, also offers free forever plan
7.3
SpotScore

Bigly Sales
Streamline your sales and succeed with Bigly.
Best for: SMB teams · Mid-market · Enterprise
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What is Bigly Sales?
Bigly Sales is the perfect CRM software for small businesses. It provides an intuitive interface, delivering invaluable features that enable professionals to better manage their customers and sales activities. From lead management and contact management systems (CMS), to detailed reporting ...
Read more about Bigly SalesStarts from $0.01
7.3
SpotScore

Addingwell
Maximize your performance and protect visitor data.
Best for: SMB teams · Mid-market · Enterprise
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What is Addingwell?
. Addingwell offers the best GTM server-side tagging servers, ensuring that cookies are safe and unaffected by Safari ITP's. With a strong focus on website performance and security of visitor data, Addingwell provides a hassle-free experience for managing tagging servers. Their platform boasts ...
Read more about Addingwell7.3
SpotScore

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What is Rewardoo?
Rewardoo is a platform designed to enhance the earning potential of content creators. It simplifies the process of promoting campaigns by providing a single link for all promotional content. The platform utilizes website links to allow audiences to easily access all campaign information, ...
Read more about RewardooStarts from $29.99/Month, also offers free forever plan
7.2
SpotScore

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What is Scale8?
Scale8 is an all-in-one tag manager solution that is both fast and privacy-friendly. It helps businesses achieve GDPR, CCPA and PECR compliances, offering features such as multi-environment configuration, immutable revisions, server-to-server integrations, live previews, advanced action ...
Read more about Scale87.2
SpotScore

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What is UniStack?
UniStack makes personalizing a marketing strategy simpler than ever. Engineered with the industry's most reliable delivery rates, users can target, run, and survey initiatives relying on their data and communication history. With updated AI-backed algorithms and filtered reports, enterprises ...
Read more about UniStackStarts from $49
7.2
SpotScore

7SearchPPC
Maximize ROI and drive conversions with 7SearchPPC.
Best for: SMB teams · Mid-market · Enterprise
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What is 7SearchPPC?
7SearchPPC is an online advertising platform for advertisers and publishers that helps maximize CPM and drive ROI. It is a powerful tool for both advertisers and publishers, providing an alternative to Google Adsense. Advertisers can obtain high-quality direct traffic and increase their ROI and ...
Read more about 7SearchPPC7SearchPPC offers custom pricing plan
7.2
SpotScore

TheConvertWay
Maximize sales with automated conversions.
Best for: SMB teams · Mid-market · Enterprise
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What is TheConvertWay?
TheConvertWay is the ultimate gateway for conversions! Cut down your marketing expenditure and get higher engagement by sending automated SMS & WhatsApp marketing campaigns. Get tri-fold benefits with our automated abandoned cart reminders – engage customers, ensure repeat purchases and ...
Read more about TheConvertWay7.2
SpotScore

Friendly Automate
Boost your marketing game with automated precision.
Best for: SMB teams · Mid-market · Enterprise
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What is Friendly Automate?
Friendly automate marketing automation software that helps businesses create more effective email marketing, analysis and sales. It automate makes it easy to create and send professional emails as well as enabling businesses to schedule webpages for optimum traffic, and segment their customers ...
Read more about Friendly Automate7.2
SpotScore

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What is Sync2CRM?
The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single interface. Sync2CRM is the fastest, easiest and most cost efficient way for any size business to use contact ...
Read more about Sync2CRMRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











