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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 161-180 out of 274

7.6

SpotScore

Triggerbee - Marketing Automation Software

Triggerbee

Building loyal customer connections, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Triggerbee?

Triggerbee is a website personalization and on-site marketing automation tool for e-commerce and B2C marketers who want to display targeted content, popups, and campaign banners based on visitor behavior. It automates on-site campaigns triggered by page visits, email opens, or content ...

Read more about Triggerbee
Free TrialTry Free →·

Starts from $170/Month

7.6

SpotScore

Lumio - Marketing Automation Software

Lumio

Empowering your sales and customer success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

Add to compare

What is Lumio?

Lumio is a marketing automation and messaging platform for SaaS and subscription businesses that need to run list-based email and SMS campaigns tied to customer lifecycle stages. It focuses on converting customers into advocates through automated follow-up workflows built around contact ...

Read more about Lumio
Free Trial·

Starts from $57/Month

7.5

SpotScore

Retainly App - Marketing Automation Software

Retainly App

Automate retention, strengthen relationships.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Retainly App?

Retainly is a marketing automation platform built for growth-stage SaaS and e-commerce teams focused on reducing churn through behavioral triggered campaigns. It automates email, push, and in-app messaging based on user actions, replacing manual re-engagement workflows for small marketing ...

Read more about Retainly App

Starts from $100/Month, also offers free forever plan

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7.5

SpotScore

Omni.us - Marketing Automation Software

Omni.us

Streamline your outreach and close more deals!

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Omni.us?

Omnius is the ultimate omni-channel outreach system that helps professionals close high-quality B2B clients and maximize sales! Cut time and energy wasted on manual processes and stay focused on reaching out and building relationships with prospects. Automate emails with ease and analyze how ...

Read more about Omni.us

Starts from $49/Month

7.5

SpotScore

AnyTrack - Tag Management Software

AnyTrack

Track everything in one place.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AnyTrack?

A simple, yet powerful solution for tracking Web pages and Digital Content in websites and Intranets. AnyTrack is a Tag Management software that provides user with a single solution to manage all of the websites, web applications, intranet portals and digital content, even if they are located ...

Read more about AnyTrack
Free TrialTry Free →·

Starts from $50/Month, also offers free forever plan

7.5

SpotScore

Motiva AI - Marketing Automation Software

Motiva AI

Grow your business with cutting-edge automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Motiva AI?

Motiva is a powerful marketing automation tool that has been designed to help you grow your business online. With step-by-step tutorials, intuitive interface and cutting edge features, Motiva will provide you with advanced automation marketing strategies, which will practically automate your ...

Read more about Motiva AI

Motiva AI offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

7.4

SpotScore

Karooya - Marketing Automation Software

Karooya

Maximize your ad spend, minimize your losses.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Karooya?

Karooya is an innovative PPC Tools designed to help you reduce your Search Ad Spend. Block poor performing traffic with ease, which can otherwise lead to money lost in wasted spend. Across a variety of customers, Karooya identified wasted ad spend to be anyhthing ranging from 10% to 20%. With ...

Read more about Karooya
Free TrialTry Free →

7.4

SpotScore

Tagmate - Tag Management Software

Tagmate

Elevate Your Analytics Game with Tagmate.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Tagmate?

Tagmate is a powerful tool that simplifies the process of implementing and migrating tags for analytics and marketing purposes. Seamlessly syncing with your GTM account, Tagmate saves time and enhances the quality of your first-party data by automatically setting up the necessary tags on your ...

Read more about Tagmate
Free Trial·

Tagmate offers custom pricing plan

7.4

SpotScore

Howitzer - Marketing Automation Software

Howitzer

Target, engage, and convert on Reddit effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Howitzer?

Howitzer is an innovative Reddit Marketing Automation tool that simplifies your marketing efforts. It aids in identifying and engaging with potential customers through targeted interactions. With access to over 500 million active Reddit users and 150 thousand niche-specific subreddits, you can ...

Read more about Howitzer
Free Trial·

Starts from $59/Month

7.4

SpotScore

Mumara ONE - Marketing Automation Software

Mumara ONE

Maximize ROI with Mumara ONE.

Best for: SMB teams · Mid-market

Try for Free

Add to compare

What is Mumara ONE?

Mumara ONE is an email marketing platform built around high deliverability, elevated open rates, and real-time campaign reporting. It includes a workflow builder, a free tier, and analytics to track and optimize ROI. The platform is designed for teams running high-volume email programs who need ...

Read more about Mumara ONE

Starts from $17/Month, also offers free forever plan

7.3

SpotScore

7Engage - Marketing Automation Software

7Engage

Maximize your reach, engage your audience.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is 7Engage?

7Engage helps businesses automate their multi-channel marketing efforts. By understanding customer preferences, businesses can tailor email campaigns to their needs and develop pre-built templates to quickly construct marketing campaigns. Then, with valuable insights and data, companies can ...

Read more about 7Engage

Starts from $0/month when monthly, also offers free forever plan

7.3

SpotScore

Bigly Sales - Marketing Automation Software

Bigly Sales

Streamline your sales and succeed with Bigly.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Bigly Sales?

Bigly Sales is the perfect CRM software for small businesses. It provides an intuitive interface, delivering invaluable features that enable professionals to better manage their customers and sales activities. From lead management and contact management systems (CMS), to detailed reporting ...

Read more about Bigly Sales

Starts from $0.01

7.3

SpotScore

Addingwell - Tag Management Software

Addingwell

Maximize your performance and protect visitor data.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Addingwell?

. Addingwell offers the best GTM server-side tagging servers, ensuring that cookies are safe and unaffected by Safari ITP's. With a strong focus on website performance and security of visitor data, Addingwell provides a hassle-free experience for managing tagging servers. Their platform boasts ...

Read more about Addingwell
Free TrialTry Free →·

Addingwell offers custom pricing plan

7.3

SpotScore

Rewardoo - Marketing Automation Software

Rewardoo

Maximize your earning potential with Rewardoo.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Rewardoo?

Rewardoo is a platform designed to enhance the earning potential of content creators. It simplifies the process of promoting campaigns by providing a single link for all promotional content. The platform utilizes website links to allow audiences to easily access all campaign information, ...

Read more about Rewardoo

Starts from $29.99/Month, also offers free forever plan

7.2

SpotScore

Scale8 - Tag Management Software

Scale8

Manage tags with speed, privacy, and compliance.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Scale8?

Scale8 is an all-in-one tag manager solution that is both fast and privacy-friendly. It helps businesses achieve GDPR, CCPA and PECR compliances, offering features such as multi-environment configuration, immutable revisions, server-to-server integrations, live previews, advanced action ...

Read more about Scale8
Free TrialTry Free →·

Starts from $10/Month

7.2

SpotScore

UniStack - Marketing Automation Software

UniStack

Data-driven marketing made easy.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is UniStack?

UniStack makes personalizing a marketing strategy simpler than ever. Engineered with the industry's most reliable delivery rates, users can target, run, and survey initiatives relying on their data and communication history. With updated AI-backed algorithms and filtered reports, enterprises ...

Read more about UniStack

Starts from $49

7.2

SpotScore

7SearchPPC - Marketing Automation Software

7SearchPPC

Maximize ROI and drive conversions with 7SearchPPC.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is 7SearchPPC?

7SearchPPC is an online advertising platform for advertisers and publishers that helps maximize CPM and drive ROI. It is a powerful tool for both advertisers and publishers, providing an alternative to Google Adsense. Advertisers can obtain high-quality direct traffic and increase their ROI and ...

Read more about 7SearchPPC

7SearchPPC offers custom pricing plan

7.2

SpotScore

TheConvertWay - Marketing Automation Software

TheConvertWay

Maximize sales with automated conversions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is TheConvertWay?

TheConvertWay is the ultimate gateway for conversions! Cut down your marketing expenditure and get higher engagement by sending automated SMS & WhatsApp marketing campaigns. Get tri-fold benefits with our automated abandoned cart reminders – engage customers, ensure repeat purchases and ...

Read more about TheConvertWay
Free TrialTry Free →·

Starts from $49/Month, also offers free forever plan

7.2

SpotScore

Friendly Automate - Marketing Automation Software

Friendly Automate

Boost your marketing game with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Friendly Automate?

Friendly automate marketing automation software that helps businesses create more effective email marketing, analysis and sales. It automate makes it easy to create and send professional emails as well as enabling businesses to schedule webpages for optimum traffic, and segment their customers ...

Read more about Friendly Automate
Free TrialTry Free →·

Starts from $82.50/Month when Billed Yearly

7.2

SpotScore

Sync2CRM - Marketing Automation Software

Sync2CRM

Streamline your marketing with Sync2CRM.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Sync2CRM?

The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single interface. Sync2CRM is the fastest, easiest and most cost efficient way for any size business to use contact ...

Read more about Sync2CRM
Free TrialTry Free →·

Starts from $12/Month

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].