Spotsaas Ads Put your product on the shortlist

Get in front of buyers the moment they're comparing software

2M+ buyers research software on Spotsaas every year. Spotsaas Ads puts your product in their category results — while they're actively building a shortlist, not after they've already decided.

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2M+ annual buyers · 25K+ software listings · 419 categories

Competitor conquest

Show up on your competitor's page — and win the comparison

Every competitor alternatives page on Spotsaas is a buyer mid-evaluation. Spotsaas Ads places your product on specific competitors' listing and alternatives pages. When a buyer is reading about your competitor, your product is already in their field of view.

Choose up to 5 competitors — your ad appears on their listing and alternatives pages
Appear in "Top alternatives to [Competitor]" sections where buyers are looking to switch
Control your messaging in the comparison — lead with the gaps they leave open

Alternatives to [Competitor]

Know exactly which buyers your ads reached — not just how many

Spotsaas Ads are tied to verified buyer research sessions — not anonymous impressions. You see clicks from real B2B buyers, which pages drove traffic to your listing, and how your spend compares across placements. No attribution guesswork.

Click-through data from verified B2B buyer sessions — not bot traffic
See which categories and competitor pages drove the most clicks to your listing
Add Buyer Intent to follow up on engaged companies after they leave the platform

Pair Spotsaas Ads with Buyer Intent

Ads put you in front of buyers on the platform. Buyer Intent tells your team which companies to follow up with — while the evaluation is still live.

See how Buyer Intent works →

Ad performance — this month

Spotsaas Ads · CRM Software

Category impressions

18,400

Competitor pages

13,420

Listing clicks

9,600

Trial signups

6,200

"We ran Spotsaas Ads for one quarter alongside Buyer Intent. Being visible on the platform and following up when companies were actively researching gave us a 4× lift in response rates versus cold outreach."

Vik ChadhaFounder, Hivedesk & Glowtouch Technologies

Get started

Get your first account list in 24 hours

Pricing is tailored to your category and team size. Book a 20-minute call — we'll show you exactly which companies are researching your category right now.

Book a demo → Claim your free profile →

FAQ

Common questions about Spotsaas Ads

What ad formats does Spotsaas Ads support?

Three formats: sponsored category listings (your product appears in category search results), competitor conquest placements (your product appears on a specific competitor's listing and alternatives pages), and featured comparison slots (a highlighted position in head-to-head comparison pages). All formats include your logo, headline, and a direct link to your listing.

How is pricing structured for Spotsaas Ads?

Pricing is custom-quoted based on category competitiveness and placement type — either cost-per-click or monthly flat rate. Book a demo and we'll send a specific proposal for your category.

Can I target specific competitors?

Yes. Pick up to 5 competitors whose pages you want to appear on. Your ad shows on their listing page, their alternatives page, and every comparison page that features them — so you're present in every shortlist conversation they're part of.

How does this combine with Buyer Intent?

Spotsaas Ads gets your product in front of buyers while they're on the platform. Buyer Intent alerts your sales team when those same companies are actively researching — so you can follow up while the evaluation is still live. Together, they cover the in-session and post-session moments.

Still have questions? Book a demo and we'll walk you through what placements are available in your category right now.

2M+ buyers research software on Spotsaas every year. Is your product on their radar?

Buyers in your category are comparing tools right now. Spotsaas Ads puts your product in front of them — before they finalize their shortlist.

See available placements in your category → Talk to us