Your next customer is comparing vendors
right now
2 million buyers research software on Spotsaas every year — visiting alternatives pages, benchmarking pricing, building shortlists. They haven't contacted you. They won't, unless you reach them first.
Integrates with your stack
HubSpot
Salesforce
Intercom
Pipedrive
Apollo.io
Gong
monday.com
Chargebee
Notion
Zoom
ClickUp
Linear
Loom
Rippling
Mailchimp
Lattice
Greenhouse
Most of your pipeline is shopping
without telling you
Buyers compare vendors, weigh pricing, and build a shortlist long before they fill out a form. By the time a lead lands, the shortlist is already set — and your team is spending its outbound on accounts that were never in-market.
What is buyer intent data?
Buyer intent data is the behavioral signal that shows which companies are actively researching a product or category — before they ever fill out a form. When people at a company read comparison pages, weigh pricing, or dig into alternatives for a type of software, that research is captured as an intent signal. Enough signal from one company means they're in-market — evaluating a purchase right now.
Intent data answers the question every revenue team wants answered: "Which accounts are in-market for what I sell — today?" Instead of guessing, you see demand that's already happening and reach buyers while they're still deciding.
First-party vs third-party intent data
Intent signal comes from two places. Most teams need both — but the third-party layer is where the hidden demand lives.
- Visitors on your website and app
- Opens, clicks and replies in your CRM
- Form fills, demos and content downloads
- Only sees buyers who already found you — the last 20% of the journey
- Covers research happening off your site, at scale
- Surfaces accounts before they raise their hand
- Usually account-level only — no named person
- A topic "score," not the page they actually read
- The named company behind every research session
- The buying-committee person who did the research
- The exact pages: alternatives, pricing, competitors
- One transparent source — not a black-box co-op
Own every stage from anonymous signal
to closed deal
See the company behind every signal, the people driving the evaluation, and the exact pages they read — then reach them before a competitor even knows the deal exists.
Find the revenue hiding in your category
See real companies — by name — comparing software in your category on Spotsaas: which alternatives pages they read, which pricing tabs they hit, which competitor listings they spent time on.
Know who's evaluating before anyone else does
See the full research trail — which pages they visited on Spotsaas, which competitors they compared, how long they spent, and which person led the evaluation.
Get to the buyer 3 weeks before competitors know they exist
Slack alerts, CRM pushes, and sequence triggers fire the moment a target account heats up. Your team moves while everyone else is still waiting on inbound.
Reach buyers while they're still deciding
Verified contacts for every buying committee member — name, title, and work email — fed directly into your outreach sequences.
Know which signals convert — stop betting on gut feel
Category-level intent trends show which pages, which signals, and which account profiles actually turn into closed revenue — so you cut waste and double down on what works.
Get on the shortlist before it's written
90% of buyers have already shortlisted vendors before filling out a single form. Buyer Intent tells you exactly who's researching your category on Spotsaas right now — so you become the vendor they compare everyone else against.
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See companies comparing your category on Spotsaas right now
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Signals delivered in real-time — the moment a buyer researches your category, you know
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No pixel. No form. No first-party footprint on your site required.
Know the company. Unlock the committee.
Spotsaas tells you which company is researching your category. From there, we help you find every decision-maker at that account — titles, seniority, and contact info — so you reach the right people before anyone else picks up the phone.
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See which companies are actively researching your category
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Unlock the buying committee at each account — titles, roles, and contact info
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Reach decision-makers before they've shortlisted anyone
Walk in knowing their shortlist before they share it
Every page a buyer visits on Spotsaas is a signal: which alternatives they're serious about, which competitors they benchmarked against you, whether they hit pricing or stopped at the homepage. Enter every call already knowing what they've seen — and who they're comparing you to.
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Know which competitors they've looked at before calling you
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See whether they visited pricing, read reviews, or just browsed
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When a buyer visits your competitor on Spotsaas, you see it too — reach them first
"Your neighbor's guest is also your prospect."When a buyer visits your competitor on Spotsaas, Buyer Intent surfaces them to you at the same moment.
Activate sales the moment intent spikes
Buyer Intent doesn't stop at signals. The moment a target account starts evaluating your category, it routes to the right rep, syncs to your CRM and ad platforms, and fires a Slack alert — in under 5 minutes. Your team moves while competitors are still guessing.
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Push in-market accounts to HubSpot or Salesforce automatically
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Sync in-market audiences to LinkedIn, Meta & Google Ads for targeted campaigns
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Slack alerts to AEs in under 5 minutes when a target account goes live
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Export buying committee contacts directly to outreach sequences
HubSpotSalesforceApollo.ioHow to put buyer intent to work
Six ways sales and marketing teams turn category research into pipeline — from the first real-time signal to the closed deal.
Tell your reps which accounts to work right now
Buyer intent shows your team which companies are in-market today. Signals land in under 5 minutes — so the moment an account starts evaluating, it's prioritized and routed to the right rep, who acts while the buyer is still researching, not a week too late.
Target in-market accounts on LinkedIn, Meta & Google
Push your in-market account list straight into LinkedIn, Meta, and Google Ads as matched audiences. Stop spraying budget at cold lists — run highly targeted campaigns and retargeting against the exact companies comparing vendors in your category right now.
Reach in-market accounts in time — and grow pipeline
Trigger ABM plays, nurture, and campaigns the moment an account heats up. Marketing reaches buyers while they're still deciding and hands sales a steady flow of accounts already in-market — so pipeline goes up, not just activity.
See where demand is really moving
Track which companies are in-market, which competitors own share of attention, and where category demand is spiking — so your GTM bets follow real demand, not last quarter's guess.
Open with what they actually researched
You know the pages they read and the competitors they weighed. Open every email and call with their real evaluation context — not a generic pitch they've heard ten times this week.
Know which signals turn into revenue
See which pages, signals and account profiles convert to pipeline and closed deals — so you cut the waste and double down on the intent that actually pays.
Spotsaas vs Bombora vs G2 Buyer Intent
All three surface intent. Only one ties every signal to a named company, a real person, and the exact page they read.
| Spotsaas | Bombora | G2 Buyer Intent | |
|---|---|---|---|
| Where the signal comes from | Real sessions on Spotsaas, in your category | Co-op of thousands of publishers | Activity on G2 listings |
| Signal granularity | The exact page & session | Topic surge score | Category / product views |
| Signal speed (research → alert) | Under 5 minutes | Weekly refresh | Daily |
| See the named company | Yes | Yes | Yes |
| Person / buying committee | Yes — named contacts | Account-level only | Limited |
| See exact competitors compared | Yes | No | On G2 only |
| Transparent single source | Yes | Aggregated co-op | Yes |
| First signals live in | 24 hours | Weeks to onboard | Days |
| Built for one category at a time | Yes — your exact category | Broad topic clusters | G2 categories |
Comparison reflects Spotsaas's read of publicly described capabilities as of 2026. Bombora and G2 are trademarks of their respective owners.
We were burning 30% of our outbound on companies that weren't actually in-market. Spotsaas Buyer Intent changed that in the first week. We now focus exclusively on accounts actively comparing vendors in our category — our connect rate went up immediately.
Founder, Hivedesk & Glowtouch Technologies
See who's in-market in your category
Tell us your category and we'll show you the companies researching it on Spotsaas right now — with the named accounts, the people, and the pages they read. First accounts in 24 hours.
Questions we get asked every demo
Still have questions? Book a demo and we'll walk you through live signals in your exact software category.
Someone is comparing you to a competitor on Spotsaas right now.
They haven't filled out your form. They won't — unless you reach them first. Buyer Intent shows you which company it is and what they've been researching.
See who's in-market before your competitors do
Start with your category. Get your first signals in 24 hours. No credit card required — cancel any time.
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