Motive (formerly KeepTruckin) Review: Worth It for Trucking Fleets in 2025?

Motive is helping modern fleets stay ahead by turning vehicle data into smarter decisions. As logistics demands grow and compliance becomes more detailed, fleet operators need more than just tracking — they need real-time visibility, safety insights, and automation that works across the board.

Formerly known as KeepTruckin, Motive has evolved into a full-service platform used by thousands of businesses across transportation, construction, oil & gas, and field services. It brings together tools for tracking, compliance, maintenance, and driver performance — all within a single system.

This review covers what Motive offers in 2025, who it’s best suited for, and how it fits into the evolving needs of today’s fleet operations.

What This Blog Includes

This review covers everything you need to know before investing in Motive (formerly KeepTruckin) for your fleet operations in 2025. Here’s what you’ll find:

• Company Background – The story behind KeepTruckin’s rebrand to Motive
• Core Features – A detailed breakdown of tools for tracking, compliance, and safety
• Pricing & Plans – Overview of subscription tiers, hardware costs, and billing terms
• Real-World Impact – Insights into performance reporting, cost savings, and ROI
• Final Verdict – Who it’s for, who it’s not for, and a quick decision checklist

Company Background & Rebranding

Motive started its journey in 2013 under the name KeepTruckin. What began as a tool to help trucking companies stay compliant with ELD regulations has since grown into a technology platform used across multiple industries. The company rebranded to Motive in 2022 to reflect this broader focus and vision.

Here’s a quick look at how that transformation unfolded:

• Founded in 2013 as KeepTruckin
  The company launched with a focus on electronic logging devices (ELDs) to help fleets stay compliant with FMCSA regulations.
• Rebranded to Motive in 2022
  As its offerings expanded beyond just compliance, the name change marked a shift toward serving the entire physical economy — including construction, oil & gas, agriculture, and more.
• Strategic reason for the rebrand
  Motive’s goal is to power automated operations through AI-driven tools and smart IoT hardware, moving beyond traditional fleet management.
• Backed by strong funding
  • Raised $149 million in Series D (2019)
  • Secured $150 million in Series F (2022), reaching a $2.85 billion valuation
    These investments helped the company accelerate product innovation and market expansion.
• Introduction of the Automated Operations Platform
  Motive now delivers an integrated platform that helps businesses monitor assets, improve driver safety, reduce downtime, and simplify compliance — all in real time.

Today, Motive supports operations across more than 120,000 businesses, showing that the shift from KeepTruckin wasn’t just a rebrand — it was a reflection of how far the platform has evolved.

Key Features Breakdown

Feature Group	Feature	Description
Compliance	ELD & DVIR	Track hours-of-service and complete driver inspection reports from the same system.
Safety	AI Dashcam	Detect unsafe driving behaviors like distracted driving or hard braking with instant alerts.
Operations	Real-Time GPS	Monitor live vehicle locations with breadcrumb trail and trip history.
Operations	Maintenance Alerts	Schedule service reminders and prevent breakdowns through proactive notifications.
Integrations	Fuel Cards & Payroll	Connect with tools like QuickBooks, WEX, and payroll systems via API.

Use Cases

Motive isn’t just built for one type of fleet — it’s used across industries where vehicles, equipment, and people need to move efficiently and safely. Here’s how different teams use Motive to get more control over operations:

Long-Haul Carriers

For businesses that operate across state lines or haul over long distances, compliance and safety are constant priorities.

• Stay on top of Hours of Service (HOS) rules with automated ELD tracking
• Detect and coach risky driving behaviors before they lead to incidents
• Reduce insurance premiums by building a strong safety record backed by video evidence
• Get real-time location tracking to provide customers with accurate delivery updates

Field Service Teams

Contractors, utility crews, and repair businesses need to keep their teams on the move, often across tight schedules.

• Plan smarter routes to reduce delays and fuel costs
• Monitor vehicle usage to ensure drivers are staying on schedule
• Track time on site using GPS timestamps
• Keep vehicles in top shape with automated maintenance alerts
• Manage everything from a mobile app while on the road

Logistics & Operations Managers

For those overseeing fleet operations, Motive brings all the moving parts together under one system.

• Gain full visibility into where every vehicle is and what it’s doing
• Monitor driver performance across teams using scorecards and reports
• Streamline dispatch, compliance, and equipment tracking in one dashboard
• Reduce downtime by catching maintenance issues before they cause disruptions
• Simplify back-office tasks with seamless integrations to payroll, fuel cards, and accounting tools

Pros and Cons

Fleet Type / Role	Pros	Cons
Long-Haul Carriers	Automated HOS tracking Safety improvements via AI dashcam Real-time customer updates Video-backed incident records	Risk of HOS violations High insurance costs Delayed ETAs Limited visibility on remote fleets
Field Service Teams	Route optimization Time-on-site tracking Mobile-first fleet management Maintenance alerts	Missed appointments Fuel inefficiency Lack of accountability Vehicle misuse
Logistics Managers	Centralized dispatch control Driver scorecards Real-time vehicle tracking Workflow automation	Manual reporting delays Siloed data systems Maintenance disruptions Inefficient resource allocation

Pricing & Subscription Tiers

Motive offers a flexible pricing structure designed to accommodate fleets of various sizes and operational needs. While specific pricing can vary based on selected features and fleet size, here’s a general overview:

Plan Name	Monthly Cost (per vehicle)	Key Features
Starter	$25–$35	ELD compliance, basic GPS tracking, DVIRs
Pro	$40	Advanced analytics, driver safety tools, IFTA reporting
Enterprise	Custom Quote	Tailored solutions, API access, premium support

Note: Prices are indicative and may vary based on specific requirements. It’s advisable to contact Motive directly for a customized quote.

Hardware Costs

• ELD Device: Approximately $150 per unit.
• AI Dashcams: Pricing varies; often bundled with Pro or Enterprise plans.
• Installation: Generally designed for self-installation, reducing setup costs.

Billing & Contract Options

• Billing Cycles: Monthly and annual billing options are available.
• Contract Terms: Standard contracts are typically one year, offering more flexibility compared to some competitors with longer commitments.
• Free Trial: Motive offers a 14-day free trial to evaluate the platform’s features.

Optional Add-Ons

• Fuel Management Tools: Track fuel consumption and identify savings opportunities.
• Maintenance Tracking: Schedule and monitor vehicle maintenance to reduce downtime.
• Custom Integrations: API access for seamless integration with existing systems.

Motive’s pricing model is designed to provide value and scalability, ensuring that businesses only pay for the features they need. For the most accurate and tailored pricing information, reaching out to Motive’s sales team is recommended.

Mobile App & Driver Experience

Motive’s mobile app is built with the realities of fleet work in mind. Whether drivers are on the highway, at a job site, or out of cell coverage, the app helps them stay productive and compliant with minimal hassle.

Simple, Driver-Friendly Interface

The Motive Driver App is designed to be easy to use, even for those new to digital logging. The layout is clean, the icons are intuitive, and most tasks — from starting a trip to submitting a DVIR — can be completed in a few taps.

Works Offline When It Matters

One of the app’s standout features is its offline mode. Drivers can continue logging hours, view logs, and record inspections even without a network connection. The data syncs automatically when the signal returns — no manual uploads or rework required.

Driver Scorecards & Feedback

Drivers using the Motive app get real-time performance feedback based on speed, harsh braking, idling, and other behavior metrics. This promotes safer driving habits and helps managers identify where coaching can make the biggest difference.

App Ratings

Motive’s mobile apps consistently receive strong reviews across both major platforms:

• iOS App Store: 4.6+ stars
• Google Play Store: 4.5+ stars

Drivers frequently mention the app’s reliability, ease of use, and how it helps reduce paperwork on the job.

Integration Capabilities

Motive understands that fleet operations don’t run in silos — and its platform is built to connect easily with the tools businesses already use. Whether you’re managing payroll, tracking fuel expenses, or maintaining vehicles, Motive’s integration features are built to simplify your workflow.

API Access for Custom Integrations

Motive offers a powerful, well-documented API that enables businesses to build custom workflows, sync fleet data across internal systems, and develop integrations with industry-specific platforms. From automating report generation to connecting third-party dashboards, the API makes it easier to tailor Motive to your exact needs.

Compatible Systems

Out of the box, Motive integrates with a wide range of essential business tools, including:

• Fuel Card Providers: Track fuel purchases and detect unusual spending patterns
• Payroll & Accounting Software: Sync data with platforms like QuickBooks for faster reimbursements and payroll accuracy
• Maintenance Tools: Share vehicle usage data with service platforms to streamline preventive maintenance schedules
• Dispatch & TMS Platforms: Connect Motive with your existing transport management system to unify route planning and tracking

Partner Ecosystem

Motive also supports a growing network of integration partners. This includes fleet-focused apps, asset tracking tools, compliance systems, and software providers that cater to logistics, construction, oil & gas, and field services.

Whether you’re a small fleet or a multi-regional operation, these integrations help bring everything together under one connected workflow, saving time, reducing errors, and improving visibility across teams.

Setup, Training & Support

Getting started with Motive is designed to be quick and stress-free, whether you’re installing a few devices or rolling it out across a large fleet.

Fast & Flexible Setup

Most Motive hardware, including ELDs and AI dashcams, is built for plug-and-play installation. That means your team can get up and running without needing third-party technicians. For fleets that prefer guided setup, Motive also offers onboarding assistance to streamline the process.

Driver Onboarding Made Simple

New drivers can download the Motive Driver App and start logging hours in minutes. The app is easy to navigate, and Motive provides helpful resources — including videos and guides — to walk drivers through setup, HOS logging, and inspection reporting.

Manager Training & Dashboards

Fleet managers get access to a user-friendly dashboard that provides real-time data on vehicle status, safety metrics, compliance reports, and more. Training materials and walkthroughs are available to help managers make the most of these tools from day one.

Support When You Need It

Motive offers multiple support options, including:

• 24/7 Live Chat & Phone Support
• Email Assistance
• Comprehensive Knowledge Base with articles, FAQs, and how-to videos

Whether it’s a quick question or a technical issue, help is always available.

Performance Reporting & ROI

Motive isn’t just a tool for compliance — it’s a platform built to improve how your fleet performs, tracks progress, and saves money over time. With detailed reporting and measurable ROI, businesses can clearly see where operations are improving.

Custom Dashboards

The Motive dashboard gives fleet managers a real-time view of everything that matters — from vehicle status to safety events and driver logs. You can customize views, generate reports, and export data to match your team’s workflow.

Safety Score Tracking

Every driver gets a safety score based on factors like speeding, harsh braking, distracted driving, and more. These scores help identify coaching opportunities and reward safe driving behaviors. Over time, this contributes to fewer incidents and better insurance outcomes.

IFTA Fuel Tax Reporting

Motive simplifies IFTA reporting by automatically tracking mileage by jurisdiction and capturing fuel transactions. This reduces the time spent on manual reporting and minimizes the risk of filing errors.

Real Business Impact

Fleets using Motive have reported:

• Lower insurance claims thanks to proactive safety coaching
• Faster IFTA filing through automated mileage tracking
• Fewer vehicle breakdowns due to timely maintenance alerts
• Reduced idle time and better fuel usage through driver performance insights

Whether you’re focused on compliance, safety, or cost savings, Motive helps you track real outcomes — not just data points.

Alternatives to Motive

Tool	Best For	Strengths	Weakness
Samsara	Larger fleets with strong automation needs	Video AI, fuel monitoring, high customizability	Higher cost, complexity
Verizon Connect	Enterprise logistics operations	Scalable, great scheduling tools	UX can feel dated
Azuga	Small-to-mid-size fleets needing ELD + basic tracking	Affordable, simple interface	Limited high-end automation

Verdict — Is Motive Worth It in 2025?

For fleets that want more than just basic tracking, Motive is a solid choice in 2025. It’s built for teams that care about compliance, safety, and getting full visibility into their operations — all without adding complexity to their day-to-day workflows.

Why Choose Motive	Who Should Skip	Best For
– All-in-one platform (GPS, ELD, dashcams) – Easy-to-use app with offline mode – Strong safety tracking and integrations	– Fleets with tight budgets – Teams needing only GPS tracking – Preference for one-time tools	– Mid to large fleets – Compliance-heavy industries – Scaling teams focused on safety

Why Motive Works Well:

• Combines real-time GPS, ELD, dashcams, and maintenance tracking in one platform
• Offers a driver-friendly app that works offline and supports fast onboarding
• Delivers clear safety scorecards and performance reporting that translate into real savings
• Integrates smoothly with fuel cards, payroll systems, and dispatch software
• Backed by 24/7 support and a reputation for reliability across 120,000+ fleets

Who Might Look Elsewhere:

• Very small fleets with tight budgets and minimal compliance needs
• Businesses that only need basic location tracking and don’t require analytics or automation
• Teams that prefer one-time software licenses over subscription models

Motive is best suited for:

• Mid-size to large fleets
• Compliance-heavy industries (trucking, oil & gas, construction)
• Companies are scaling operations and looking to reduce risks, downtime, and paperwork.

Next step? If you’re considering Motive for your fleet, the best way to move forward is to request a custom quote or schedule a live demo. That way, you can see how the platform fits your specific goals, workflows, and budget.

Buying Checklist

Before booking a Motive demo, it’s worth going in with the right questions. These will help you evaluate whether the platform truly aligns with your fleet’s size, goals, and technical setup.

Here are a few key points to clarify with the sales team:

• What integrations are included in my tier?
  Some features may require higher-tier plans. Confirm if fuel card, payroll, or dispatch integrations are covered in your quote.
• How does Motive calculate safety scores?
  Ask for a breakdown of what data is used (e.g., speeding, phone use, braking) and how scores are tracked over time.
• Are dashcams AI-only or dual-facing?
  Depending on your safety policy, you may want road-facing only, driver-facing, or a combination. Clarify what’s included and what’s optional.
• What’s the hardware warranty and support SLA?
  Understand how long your hardware is covered and what kind of support response times you can expect, especially during critical issues.

These questions can make a major difference in long-term satisfaction and system compatibility.

Conclusion

Motive has moved far beyond its roots as an ELD provider. In 2025, it stands out as a powerful platform that blends compliance, safety, and operational control into one easy-to-use system.

For growing fleets and logistics teams that want better visibility, fewer manual processes, and real-time insights — Motive delivers. With flexible pricing, a strong mobile experience, and integration-ready tools, it’s designed to scale with your business.

If you’re managing a fleet where compliance matters and efficiency is a priority, Motive is worth exploring. For those still unsure, the best way to evaluate fit is to book a live demo or request a custom quote based on your operational needs.

Frequently Asked Questions